Not many people out there know this, but YouTube is actually the second largest search engine in the world. It’s no wonder that people continually upload their videos everyday in hopes to get their videos to the top of search engine results. It truly is a dog eat dog world out there in the land of search engines. When it comes to Internet traffic, the top three ranking sites out there are Google, Facebook, and YouTube. What does this tell us? Well for starters it shows the Internet has truly become Web 2.0, where people are more social and share things with each other rather then just logging on to search for things. We all know about all three of these high traffic sites, but do most of you know that YouTube is really a social network? Or that YouTube is actually owned by Google? Many people have no idea about those two facts, which is why I want people to pay close attention in this article about the benefits of YouTube for SEO.
Open up another tab and go to your favorite search engine, now type in “ The Doors.” What do you see? First it’s the official Doors website, followed by a Wikipedia article about the band and then right below it is three videos from YouTube. What a coincidence, YouTube videos are now atop search results. Since videos are different from text based html pages, it is easier in some cases to get your video to appear on the top of the first page search results, even over most of the text based sites. So if you are having a hard time getting your webpage to appear atop of the results you want, think about making a video to get you up where you want to be. Video marketing is only growing bigger and bigger, why not get a head start on your competition and start optimizing your videos for SEO.
YouTube Videos are here to stay and may even replace TV someday. Now that you know a little more about YouTube and the benefits it has for SEO, It’s time to get a jump-start on your video marketing. What better place can you think of to market your brand then a site that is social, a search engine itself, and has it’s content appear in other search engines? Not many at the moment. So if you are looking to start your own Brand Channel on YouTube and need some assistance, feel free to contact us by filling out the form to the right. We would love to help you get started with a customized YouTube Channel optimized for YouTube SEO. DON’T WAIT till your competition has already begun video marketing, the time to start is NOW!