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What To Do If Your Site Was Affected By Panda

Within the last couple of years, things have really changed when it comes performing SEO for your website. There used to be very straight forward ways to get solid ranking in Google, and web masters took full advantage of this fact. Google has been aggressively targeting what it sees as bad content on the internet. This has led to the big changes that have affected many websites. The first major change that Google rolled out was called Panda. This affected many webmasters, and they began researching how to beat the Google Panda update. Let’s look at this a little closer right now.

What Is Google Panda

Google is trying very hard to eliminate what it sees as spam from its search engine. For years many webmasters have been adding any old content to their websites, targeting every manner of keyword, and loading their pages with ads and affiliate links. This was the exact kind of thing that Google is looking to eliminate with their Panda update. The game has certainly changed.

In a nutshell, the Panda update looks mainly at content of websites and decides if it will get a penalty or not. If you have poor quality content, or provide for a bad user experience they will penalize your website and you will lose a lot of your rankings. Some of the things that they are looking for specifically include duplicate content, thin content, ads plastered all over the place, and more. If your site has been affected by the Panda updates, these are the kinds of things that you should strongly consider looking into.

What To Do If Your Site Was Affected By Panda

If you lost a lot of your traffic due to the Panda updates, then you need to look at the content that is on your website. Many webmaster used to be able to get away with using poorly spun content. Those days are over in general. You need to make sure that all of your content is original. On top of this, you should make sure that it is well written and actually is useful for readers. If there is anything that Google can use against you regarding the quality of your content, they will do so.

Also look at making sure that you do not have a lot of duplicate content on your website. Sometimes, the same content can be listed in many places. Google can see this and penalize you for not having enough original content.

Watch out for having a lot of the same content appearing on each page. For example, many sites have content rich headers, footers, and side bars that have the exact same content on each and every page. Google will frown on this as most of your webpage content is not unique. Keep that kind of stuff to a minimum and you should be good.

Avoid having a lot of ads or affiliate links all over your website. Some webpages used to be loaded with ads and this clearly was not a good user experience. Basically, the articles in your website should be of good quality, original, and the most prominent thing on your webpages.

About the Author:

The author of this article writes for www.make-a-web-site.com Beating the Google Panda update is something that many webmasters are in desperate need of doing, but fortunately it is definitely possible to recover.

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One Response to “What To Do If Your Site Was Affected By Panda”

  1. Thank you for this, a very helpful article. I’m managing the SEO and social media for my wife’s edible gift company http://www.biccies.com and as a complete amateur I can’t tell you how hard that is, particularly as it’s in top of my full time job.

    Anyway what I am really saying is that articles such as these help people like me enormously and people like you should be applauded for writing them!!

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