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Utilizing Social Media to Increase Your Page Rank

Page RankSocial media networks are vibrant and consistently evolving. In fact, it has gone beyond making friends and sharing status. You can now see an increasing number of people getting involved in these platforms to perk up their businesses. Both big corporations and small businesses have been exploiting the potentials of social media for their business promotion. Two reasons as to why businesses are getting involved in social media are to acquire new clients and stay connected with their current and potential clients. There are a number of ways in which social media ads play a pivotal role in increasing your page rank. The ideas and methods mentioned below will help guide you in the direction of improving your page rank using social media.

Publish Blog Content Over Social Media

The best method to securing good page rank is to have fresh compelling new content on a consistent basis so that search engine spiders can pick up them. To score extra points from these bots you should publish your content across all of your social media platforms. Be sure to focus your efforts on using keywords effectively, by having a keyword rich title and description. Don’t forget to include social media share buttons so that others can easily share your content as well as including hyperlinks back to your page.

Another great idea would be installing an SEO plugin on your website, which can easily help you add SEO meta-data and other relevant keywords to your post instead of relying on generic keywords. Furthermore, you should create an environment in which people can easily and freely converse with you over different social media platforms.

Acquire More Links

Guest blog opportunities are something worth considering. By enabling guest bloggers to post on your site, you can acquire a few backlinks to your website by having your guest blogger include a link or two back to their webpage. In most cases, the authors include a little bio snippet and include their hyperlinks at the bottom of their post. For example, if you take a look below you can see I have written a small blurb about myself and have also included a few links that link back to my website as well! This looks good to google’s spider bots and the more links that are referring traffic back to your site the better your ranking will become! Both parties win this way!

Make More Comments

For this, you need to follow a couple of top ranking blogs in your niche area and leave proper thought provoking and keyword rich comments to blog posts. It is better if you leave your Twitter handle or Facebook fan page URL rather than linking back to your website. Connecting through social media platforms can be termed as a loyalty method to subscribe to your blog and is usually an easy way to get sales conversion. It has to be made simple in order for people to get connected with you and develop the proper relationships.

By doing things this way, Google recognizes your social media influence and then can raise your page rank accordingly. So when Google sees others discussing you over social media platforms, it all adds up an will translate into a better overall page rank!

Become More Sharable

Providing your visitors a couple of easy ways to share your content would be a good start. For this, your set tweets should be below 120 characters so that it is easy for others to re-tweet. Also, try writing a great hook over the Facebook link, share along with adding up your own commentary. The content in which you share over your different social media platforms should be of good quality and worth reading. While sharing content over social media if you choose to be a quality content creator rather than someone who simple shares things from here and there, you give Google enough reasons to appreciate. The appreciation from Google means you get better page ranks.

By incorporating the above tips and tricks in all of your social media platforms can bring in lots of appreciation from Google in the form of better page rank. However, this is not an overnight phenomenon, it will require a couple of weeks to see your page soaring. Keep trying these ideas; you should see the difference soon.

About the author: Alia Haley is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of games and gadgets. These days she is busy writing articles on bowers and wilkins and acer iconia  price.

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18 Responses to “Utilizing Social Media to Increase Your Page Rank”

  1. Marc Scott says:

    This is something I’ve really been working on for my site. I’ve recently made some wholesale changes to my site to make it easier for others to share my content across their social platforms as well.

    I appreciate all the great advice you’ve posted here and I’ll definitely be sharing this article.

  2. Great post Alia. I always knew guest blogging for others is a great way to generate new traffic and Google Bot love but thanks for pointing out the other side of that: Having others guest post on your blog. Those benefits are definitely compelling as, of course the author is then going to link to you. Good stuff.

    -Randall

  3. Mark Badran says:

    Interesting post. I’m curious about your recommendation for “leaving your Twitter handle or Facebook fan page URL rather than linking back to your website.” I’ve always thought that leaving your website address is one way of adding a few more links to your site. I’m curious about why “its better” to leave a Twitter handle and forgo that potential link. Do you have a blog post the take a close look at this strategy?

  4. Seth baum says:

    I echo Mark Badran’s question – why is your suggestion preferred over simply leaving one’s website (as I did here)?
    Thanks for helping,
    Seth

  5. Hi Guys,

    I think what Alia (or Robert?) meant was, if you leave comments on sites that does a “NoFollow”, then your website will not get backlinked, but if you’ve placed your Social Media links instead, you could get referrals back to your Facebook Page or possibly get Twitter followers.

  6. Great post with useful tips. I visit other blogs and leave comments that have generated visitors to my blog. I like supporting other bloggers too. I am sharing more of my blog posts on social media sites and find it’s quite helpful. I want to increase my page rank.

  7. Robert

    interesting piece, you say link back to your social media rather than your blog or website, I would be interested for you to expand on this, sorry for repeating above comments

    Rob

  8. Rob,

    Unfortunately, I was not the one who wrote this blog post. This was written by a guest blogger named Alia. I wont be able to answer this question to extent of what she was exactly getting at but I would like to add my two cents to this and give you my explanation as to why it might be a good idea to link back to your social media instead of just leaving your blog website.

    By linking back and leaving your social media url’s, you are not only putting a face to a name, but also putting a personality and a voice behind what you have commented on. By just leaving a blog or website address, you are simply telling them, “Hey come check out my website,” instead of hey lets connect and get to know each other a little more.

    Social media is meant for people to interact socially. That is why utilizing social media to build up connections is much better then just leaving a website. If you are the owner of the site, it’s much better to connect with people first so that they know who you are before you send them to your site, that way they will have a better feel for what your website is all about and will better be able to contact you with questions and concerns.

    By building these relationships you are essentially opening your door up to new opportunities and lasting professional relationships with people you may never have met with otherwise. By connecting you are building your personal brand, one that is more important then that of your website because people will look at your website as a reflection of who you are and what you are about. It’s about connecting with people not websites.

    Also, by leaving your Social Media links, Google and other search engines will pick up on this and it will also help with SEO efforts. Search Engines are smarter then you may think. They will pick up on your social media profiles more then you thought and have even been given more weight when it comes to rankings these now have a new ranking that allows.

    I hope this helps you to understand why it might be better for you to leave your social media profile links rather then your website or blog url. If you have any more comments or questions please feel free to ask.

    Thanks,

    -Robert

  9. Niki says:

    Thanks Alia, for this post. I have been blogging and sharing my posts over facebook and twitter. But I was not sure whether that would help the ranking of my blog. Well, now I know! There’s going to be more enthusiasm in my work now thanks to you!

  10. medialark says:

    Another big advantage to promoting your social media pages is the fact that they generally have relatively few outbound links. Even if they’re nofollow, which nearly all are, the Google seems to take into account the few outbound links/pagerank ratio when calculating how important your money page is.

  11. heena says:

    Data given on this page is pretty good,but i think things can be made even simple and Pr may be increased very quickly if we focus on the basics of the blogging.Like we should keep in mind that content is the king,so there should be no copyright content present at your blog,try to maintain the balance between do follow and no follow links,use H1 and H2 heading in a proper way.

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  12. Social media sites are more than just new communication tools to promote website.Here is the list of high page ranked do follow social media sites added to the list of cgi sites,non cgi sites and other list of classifieds.If you’re an entrepreneur who has been seduced by social media tools such as Twitter, LinkedIn or Facebook, you may realize the benefits of these social media sites.Social media, on the other hand, is a two-way street that gives you the ability to communicate too.Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.

  13. Daniel says:

    Some great tips, Alia.

    I think if we get the basics done properly, The results will follow.

    Definitely agree on the importance of Social, And on getting out there and leaving comments and being more active on the web…..once our on page optimizations have been taken care of first.

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