Tom Hanks Says Good Morning with an F-Bomb
Good Morning America fans were greeted with a Tom Hanks F-Bomb today after the long time actor, in promting his latest film, Cloud Atlas, fell too much into character when he spoke about his “f—ing boots” on national television.
Hanks immediately apologized to the fans of the show, and brought a little humor out of the situation:
“And let me say next time on this show there will be a seven second delay.”
It happens right? These inadvertent slips. And celebrities are punished for it while the average man laughs and says that’s what you get for being famous. But let’s explore this concept of negative PR, and how it can dramatically alter the perception of a brand.
Cover up stories have become a common theme in Hollywood. Explanations of why this celeb’s car ended up in the lake, or why so-and-so was running around Wilshire Blvd. in their underwear constantly spring up on news feeds. The PR field must be in a frenzy with the advent of social media, and the constant social pitfalls surrounding their A-list clients in a world where immediacy has become the standard by which news is shared.
When celebrities say outlandish comments, or have their mug shot portrayed on TMZ, the whole world knows. Popular media has found a gold mine in following the trials and tribulations of America’s acting darlings. And the mainstream public eats it up. Celebrity images are caught in an up and down, back and forth torrent when it comes to their personal image; because every facet of their lives are captured on film and critiqued through media outlets.
To combat this, celebrities have taken to social media to clear the often discombobulated air of entertainment reporting. We as fans get a textual glimpse into the frantically fun lives of actors and actresses, singers and songwriters. We feel we are speaking to them when we tweet our love for their film, or make a comment on their latest status update. We do not need advertisements thrown our way of why we should socially follow the celebrity. We do it on our own volition.
Businesses utilizing social media these days tend to forget this. Advertisements and statistically driven campaigns are flooding social media platforms, and sites like Facebook, Twitter and LinkedIn are forced to entertain the demands of businesses looking to make good money fast. But the most successful brands on social media are the ones that are able to get fans talking without having to slice and dice their way to the social media summit of awareness.
Think of it as trending topics on twitter. Everyday millions and millions of people search for the latest gossip or breaking story. Call it the human desire to play with curiosity, to make sure we are keeping up with the next guy in line.
So what is your business doing to peak the curiosity of clients?
Are you speaking to them through a microphone, or are they listening to you with adoring ears?
There is a major difference here. You must begin to strategize when it comes to content creation. Make sure you are marinating your social profile in conversational goodness. Give your audience the fork, spoon and knife, but let them feed themselves.
Begin to think like a celebrity, and realize that your branding image must adapt to the conversational clouds of popular media. If there is a negative comment on your page, address the comment and change the perception of the commenter into one of positivity. The PR world has expanded to small businesses and mom-and-pop shops. Maintaining your social image is key, and every social media user must become a PR specialist in order for their digital brand to thrive.