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The Modern Marketer: Part Artist, Part Scientist [Infographic]

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between two distinct and separate ideologies, the truth is that marketers can’t afford to pick sides.

The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. The daily responsibilities of a marketer are not conveniently divided into quantitative and creative tasks and marketers that truly excel in today’s environment are those that can shift effortlessly between these two mindsets. Marketers need to become part artists and part scientist. We have put together the infographic below to help highlight the tremendous assets marketers can bring to the table if they are able to find a balance between the two.


Click on the image to see a larger version:



Guest blogger Matt Wesson is a Marketing Content Specialist at Pardot.

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One Response to “The Modern Marketer: Part Artist, Part Scientist [Infographic]”

  1. bonooobong says:

    I don’t know if I should be glad about that but I’ve recognized myself in your description. I think that marketing can only work if your are a hacker and a hustler in one person. You need several skills for an efficient marketing strategy, especially if you do your business on your own like me. I am a 3D print enthusiast and I’ve created the blog with all the content on my own with all the marketing stuff, while my desktop 3D printer has printed the ordered 3D models. And I’ve really enjoyed it!

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