The Biggest Social Media Flaw on Your Web Site
Most websites are doing it all wrong. I’m talking about the placement of social media buttons. It just doesn’t make sense. So I feel the need to address this so that all of you can benefit from the proper placement of your Social Media buttons.
What websites are doing wrong
Many websites have placed their social media icons at the very, very bottom of their web pages. Even below their disclaimers and policy statements. Why are they doing this? That’s the million-dollar question. I assume that they have just seen them there on other peoples’ pages and figure that seems like a good place to put it, why not? Who do you really expect to find them down there? Do you actually know anyone who scrolls all the way to the bottom of a page, or even bothers to look past the footer text on a page? No, probably not. So why would you want to put links to your social media profiles all the way at the bottom?
Where to put your Social Media Buttons
The best choice that I’ve seen, which seems to catch the reader’s eye easily is placing your Social Media Icons in the top right corner of your website along with your rss feed. An even better place would be to place it in the websites header right next to your Logo or contact information if that is where you have it. Having it present up front lets visitors know that you care enough about your social media presence to make it known upfront. It also makes it easily accessible for them to visit your various profiles. If you have built up a strong presence on social media, it’s imperative for you to make it visible “above the fold” of your webpage. What I mean by above the fold is, the top area in which the visitor can see without having to scroll down at all. The further down the page a visitor has to scroll, the less likely they are seeing the social media buttons pointing to your profiles. Make sure that you take the proper steps to making them more visible, this way you can attract more traffic to them and help build a following for future messages you want to send out.