The 2 Types of Social Media Clients
Different sized businesses have different needs when it comes to Social Media. While some needs overlap, there isn’t a one size fits all plan.
The first type of client would be a big business or a large corporation. This is a company with an established name and identity that needs to remain consistent throughout their social media presence. They are seeking brand reputation and to start a conversation with its customers and interested parties. Their need is to turn their product value into a social value. They are looking for a relationship with the customer because they have more to offer than just their quality product. Corporate companies are focused more on reputation. They have a perspective on their brand and they are looking to enhance an image.
The second type is the small business that might have a local following or locally established name, but basically hasn’t built their brand yet. They want to use social media for establishing their name and growing their market to a larger area. When working with a small company, it’s about developing brand recognition and trust as well as make people aware that the brand exists and that it offers value.
I love to help companies find the conversation, it’s like exploring the world for that client. Find out who your potential customers are, how they behave and how you, as a new brand can become of value to these potential customers.