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Social Media Next for Brands and Marketing – Revolution in Global Branding and Business Opportunities

Join us to learn and understand how to build your brand and your business leveraging these new media and platforms, to create business strategies to become successful, and how you can tap into all these new social trends.

5:30pm Social Media Butterflies and Spiders: Two different strategies for using social media
Presented by Marieke Hensel

The spider strategy involves building an online hub on a specific platform. Social Butterflies follow the conversations; they listen and hop from conversation to conversation. To have an effective strategy you need to use both a spider and butterfly strategy to be effective and grow your business online.

In this workshop we will discuss:

* Why Twitter, why Facebook? And what goals can we achieve with these social media?
* Know your audience and how they use social media (how to listen)
* How is social media used differently in the United States compared to Europe? (selection of social media)
* Be positive, be personal, it’s all about your personality
* Don’t be dependent on just one way of marketing (butterfly strategy)
* Opening a social media account is not the same as building a community (spider strategy)
* Practical tips on increasing your number of fans on your Facebook Page
* Q&A

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When: Wednesday, September 15, 2010 at 5:30 PM (PT)
Where: Intercontinental Hotel Century City
2151 Avenue of the Stars
Los Angeles, CA 90067


Social Media for Brands, Marketing and Entertainment:
The Next Revolution in Global Branding and Business Opportunities

Nielsen reports that as of June 2010, Americans spend 22.7% of their time online on a social network. Social network advertising for 2010 spending is forecast to hit $1.7 billion. And eMarketer predicts that spending will increase up to $2 billion by 2011.

US Social Network Ad Spending 2009-2011

Join us to learn and understand how to build your brand and your business leveraging these new media and platforms, to create business strategies to become successful, and how you can tap into all these new social trends.

Learn About:

* The Most successful Social Media apps
* Social media marketing strategies for brands and entertainment
* The Latest Social Media apps for iPhone, Android and Blackberry devices
* The possibilities for advertising and branding

Network strategically with top talent and executives so you can learn and take advantage of new business opportunities.

Program:

5:30-6:00 pm Workshop led by Adrian Sexton:
Using Twitter and Facebook to promote you business globally
6:00-6:30 pm Workshop led by Marieke Hensel:
Social Media Butterflies and Spiders: Two different strategies for using social media
6:30-7:45 pm Buffet — Demo Showcase — Networking
7:45-9:00 pm Panel Discussion: Social Media for Brands and Marketing
Latest trends and future of Social Media in North America, South America and Europe

Panel Speakers:

* Adrian Sexton, Founder, New Medici
* Michael Rice, Senior Vice President, Director of Digital, McCann Erickson Los Angeles
* Yacine Baroudi, CEO, FasTake
* Laura Glaser, Partner, matrixx
* Moderator: David Bloom, Social Media Strategist, Founder Words and Deeds

* Market Outlook: What are the overall trends, where is the industry headed and what does it take to build a successful business and/or brand in these new markets?
* Concepts: What are the key concepts to understanding how to develop or build on social online and mobile apps (and games) and why they work?
* Facebook & Twitter: What is the best practice to build or to leverage a strong app on top of Facebook or Twitter?
* Audience Development: How do companies and brands drive user engagement and develop a loyal audience and customer base using new apps?
* Creating Your Apps: How do you develop and market your app? How much does it cost? Should you use developers or software? What is revenue potential for your marketplace?

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Workshops Details:

5:30-6:00 pm Social Media Butterflies and Spiders: Two different strategies for using social media

The spider strategy involves building an online hub on a specific platform. Social Butterflies follow the conversations; they listen and hop from conversation to conversation. To have an effective strategy you need to use both a spider and butterfly strategy to be effective and grow your business online.

In this workshop we will discuss:

* Why Twitter, why Facebook? And what goals can we achieve with these social media?
* Know your audience and how they use social media (how to listen)
* How is social media used differently in the United States compared to Europe? (selection of social media)
* Be positive, be personal, it’s all about your personality
* Don’t be dependent on just one way of marketing (butterfly strategy)
* Opening a social media account is not the same as building a community (spider strategy)
* Practical tips on increasing your number of fans on your Facebook Page
* Q&A

6:00-6:30 pm Using Twitter and Facebook to promote your business globally

Many businesses don’t achieve the results they hoped for. Perhaps you have been thinking ‘I’m on Twitter but I don’t get it’ or ‘Just how can I increase the number of fans on my Facebook page and when they become a fan, then what?

Facebook and Twitter can result in an increase in market share, brand recall, provide a forum for market research, enhance customer service and help you increase sales. During this workshop you will learn how to determine whether Facebook and Twitter are relevant for your business and your target market and how to use these social networks more effectively for your business.

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APPLY TO SPEAK
Send us your bio, areas of expertise, examples of customers or partners, and suggested topics to storre@eaecouncil.com with “Social Media Next” in subject line There is no fee to speak and sponsorship is not required.

WHO’S ATTENDING? You can view the names of everyone who plans to attend at the end of this page.

WHO SHOULD EXHIBIT? If you have a product, service, software, hardware, or application for social media or related mobile apps, then you should be an exhibitor.

FOR SPONSORSHIP DETAILS, you can send an email to calousmail@yahoo.com or Zahava@SocialTVMedia.com with “Social Media Next Sponsor” in subject line, and we will send you more details, or call Sebastien Torre at EAEC at 619-252-2965 or Zahava Stroud at iHollywood Forum at 301 417 8800×1.

Refund policy: We do not issue refunds, but you can transfer tickets to someone else.

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