Social Media Coaching On A Budget – Learn To Do It Right
Do you try hard to be successful on social media but things are just not happening? You are not alone. Navigating social media sounds like an easy process, but it’s really hard work. In fact, it is such hard work that a whole industry has formed around it, with experts in every area and aspect. Social media is no longer a thing kids do to be entertained. It has evolved into hard business, generating millions in sales revenue every year, branding names among an audience that’s not easily reached through any other medium.
Avoid The Bad
When business growth and revenue crucially depend on your online and social media presence, you shouldn’t go this way alone, and you shouldn’t make mistakes. Mistakes are easily made, they are live immediately, and within one second, have reached an audience of possibly millions. Have someone take a screenshot of a tweet gone bad and your name might be tarnished for a long time.
Take this recent example. When the Los Angeles International Airport was recently in the news for an ongoing shooting, the City of Newport Beach’s Twitter account tweeted this:
Even though it was taken down very soon after it was tweeted, the immediate impact was devastating. The backlash was huge, people were quite upset about using a tragedy like that to market a destination (or any product for that matter). The backlash was, in fact, so big that the PR director who tweeted it, got fired. In today’s social media landscape, one must be extremely sensitive and aware of pitfalls and former faux-pas to know what not to do.
Grow Your Business Instead
Let’s forget about crisis for a minute and talk about sales and community growth. When you are on social media and you are not generating the results you want to see, you are wasting your time and money that you could have spent more wisely. How many hours have you spent last month on social media that you could have spent somewhere else more effectively? How much extra revenue, name recognition, and media mentions has it brought you? If you can’t answer these questions satisfactorily, it’s time to make a game plan change.
Here’s a great example of one of our clients. In February 2013, we started working with Goodwill of Orange County. Their social media numbers were dismal, their community was non-existent. Their goal was to go from 700 likes to 20,000 by the end of 2013. Our goal at Branding Personality was to get to those 20,000 likes and also to make those likes meaningful. This meant we wanted to create a community that would actively engage with the Facebook page, share posts and leave comments. When this happens and you get a new audience excited, you convert Facebook likes into new customers.
We exceeded our goal. We hit the 20,000 likes in the end of October, two months before deadline, and our audience is actively engaged with an approximate 15% audience engagement rate at all times (that’s outstanding!). Sales have reflected the community growth accordingly.
Exceed Your Goals
Not only did we reach our goal, however; we actually brought Goodwill of Orange County from the bottom of about 200 Goodwill organizations nationally, to be the number 1 Goodwill! This is the kind of result everyone wants to see – so how did we do it?
Branding Personality has created a membership-only coaching program to teach you just that. This program is designed for small to medium-sized businesses who do not have the budget to let us take over completely. This program is designed to teach an in-house person the basics of social media and walks members through strategic approaches and how to achieve goals, on a month by month basis.
This is a social media coaching program for businesses on a budget. With this program, you’ll learn how to do it right and receive the following:
- Monthly webinars + Q&A (recordings archived and accessible through membership area)
- Monthly meetups
- Platform-specific recorded Social Media 101 webinars
- Receive recordings of each webinar
- Social Media Lead Tracking System with video tutorial
- Social Media Lead Follow Up System with video tutorial
- Receive instant social media leads by email
- Analytics of all phone call leads that are generated through social media
- Receive advice from Branding Personality’s social media experts
- Daily social media checklist
- Content calendar template
- Receive weekly email updates
- Special offers
- Access to members’ community for questions, feedback, and support
You can read more about the program and how to become a member of the Social Media Success Training System here. Please feel free to leave a comment with your questions or suggestions.
Social media is becoming an expensive way to advertise unless you are a “cool” brand that has a young target audience. We basically use it now just to show people that we are there and operating.
I guess, that the third one must be the hardest. In some cases (cases like that) it would be difficult to learn how to make it.
Such learning programmes are so needed to a lot of people who need this and it seems to me it will be successful.
Excellent article. Really loved it. Thanks.
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