Call Us 1-877-747-3263
Proximity Marketing for Retail Stores with Google Beacons
If you have a retail store, you need to pay attention.
Wouldn’t you want to know who your customers are in your store? How they came to your store, and what they are interested in?
Wouldn’t you want to send them targeted messages while they are in the store, to improve their shopping experience? Lead them to offers, or targeted products that they are most likely interested in?
Then you have to stop and research Google Beacons.
https://www.youtube.com/watch?v=3nYyApSiSLQ
Google Beacons is a new technology that can be a major benefit to implement in retail stores, from car dealerships, to hair salons, fashion stores, bakeries, and many more, is Google’s Beacons. is Proximity Marketing. Proximity marketing can improve the instore experience, improve the spend per customer and it can help attract more customers to the store.
How it works:
1. Get physical beacons and place them in strategic locations in the store, for example store entrance, at cash register, a product you want to promote, etc. A beacon costs $20-$50 per beacon (depends on volume, and strength of the signal). You could say that a beacon is a chip with a battery that sends out a signal.
2. Branding Personality can create a custom branded app (iOS and Android) that the customer can download when they go in the store (to get discounts/coupons, latest products, etc).
3. Branding Personality sets up campaigns for the stores (see underneath examples) to promote a product, a discount, or the store.
Some ideas (these campaigns happen in the store, or in the near environment around the store):
| Campaign | Campaign Name | Beacon Name |
| Campaign 1 – Send targeted offers | 20% off on a product | Womens Wear section |
| Campaign 2 – Help with new product promotion | Just In: Nintendo 3DS Pokemon Game | Electronics section |
| Campaign 3 – Attract new customers to the store | Discover the latest fashion trends | Store entrance |
| Campaign 4 – Send proximity marketing messages to audiences based on age/search criteria/etc near baby products | Target New Moms | Baby Section |
| Campaign 5 – Collect valuable feedback | Customer Survey | Cash Registers |
4. When the customer has downloaded the app, the customer receives a message on their phone when they are in the store. The message can be targeted based on their age, demographic data, etc and also specific to the campaigns.
Optional App Add-ons:
* The customer can ask for immediate customer support by clicking in the app on getting free design help. The in store representatives can then go to the location of the customer and help the customer therefore improving the customer service.
* Integration with social media
Please contact us, if you’d like to get this implemented in your store.
You can leave a response, or trackback from your own site.
26 Responses to “Proximity Marketing for Retail Stores with Google Beacons”
Leave a Reply
Let’s talk and you will receive fresh ideas to get more customers!
Hey! Great think you have said about Google Beacons. Now all people wil know how Google Beacons works. Thanks for sharing.
Thanks for explaining How Google Beacons works in retail stores for proximity marketing. Amazing Info! Keep On Updating!
I heard about Google Beacons but I don’t know how it works. Now I got new information about Google Beacons from your blog post. Thanks for sharing this useful post.
a really nice read. thank you
show your ads to the right audience
https://cutezapads.com/index.php?r=5
Dear Marieke, Thank for show us your ultimate tip
Guest this will help me a lot in my job
IoT solutions for your retail business. https://fdh.cloud
really wonderful article about proximity marketing and retail stores it was really helpful thanks fr sharing
So nice so innovative get so much hidden information by this post and now great tactics of marketing. It is quite amazing Google Beacons technology has arrived now it would be beneficial for seller retailer and buyers to earn more in their business.
i was working on research topic and your blog helped me out on how does it work the google beacon thanks.
Kamar residencies Mini Party hall in ECR These could be planned priory instead of getting confused over the moment or during the event. Usually, these greeting would start from the bride mother who is about to start their greeting with the kisses there should be briefs which should also be time conservative. You should also be greeting each and everyone with good spirit over the guests. http://kamarresidences.com/
this is one informative blog really liked this blog keep the good work up.
I loved it man
Feels good to have such knowledge
Very good article.
You are looking for the persuasive essay writing services then persuasive essay writing service among the best persuasive essay writing services provider in a variety of countries and to the students at the best rates. Essay is one of the mainly common forms of writing. A part of your score depends on your in general performance. You have to prepare essays within the deadline to obtain high points in class.
Thanks for the advice, I guess not every agency is the right fit for every client and different requirements require different types of specialists.
The reality is, every business today knows the usefulness of having an active online presence to reach out to a number of clients they may have potential and current.
Nice Post Keep Doing thanks. ADCA Full Form
Seriously, great tips. I would try these tips out at the time of need.
Famehut Solutins Top Digital Marketing Services Providing Company We Provide all Digital Marketing Services
!Hi
thank you for this. i love to read and support authors as much as i can. they play such an important role in our society and civilization especially the good ones you offer some great ideas supporting these wonderful people…
Good blog. I also have a question that the customer should also set up the sort of beacon App in their phone?
It is quite amazing Google Beacons technology has arrived now it would be beneficial for sellers retailers and buyers. Also having an active online presence to reach out to a number of clients.
The placement of beacons in strategic locations, such as the store entrance, cash register, or near a product being promoted, can help businesses to increase customer engagement and drive sales. Beacons typically cost between $20 and $50 per beacon, depending on the volume and strength of the signal required. Beacons are essentially chips with batteries that can send out signals to nearby devices. The signals are typically picked up by mobile apps that have been specifically designed to interact with beacons. These apps can be used to deliver personalized messages or offers to customers based on their location within the store, making for a more engaging and immersive shopping experience.
Hello
The customer can ask for immediate customer support by clicking in the app on getting free design help. The in store representatives can then go to the location of the customer and help the customer therefore improving the customer service.
In conclusion, the real estate industry is a dynamic and evolving industry that is impacted by a wide range of factors, including technology, sustainability, demographics, and consumer preferences. Understanding these trends and factors is critical for investors, developers, and real estate professionals to make informed decisions and meet the evolving needs of communities. Belize Real Estate