Klout: What’s your Score?
If you have no idea what Klout is, then you came to the right place. Our first suggestion is that you sign up immediately after reading this post. Why? Good question, because everyone who has social media has some kind of a Klout score.
What is Klout exactly?
Another good question, Klout is a San Francisco based company that provides businesses and individuals with social media analytics. It basically measures how influential you are across your online social network by analyzing all of the social networks you actively participate on.
How does it work?
What Klout does is, it collects data from your social media accounts such as: Facebook, Twitter, LinkedIn, and Foursquare. From there it looks at how large your social network is, how much content have you created, and how have others within your network responded to your content. It then uses algorithms with 35 different variables to calculate a score from 1-100. The higher your score is, the wider and stronger your sphere of influence is.
Some of the variables that Klout looks at to calculate this score are things like your “True Reach”, “Amplification”, and “Network Score.” Your “True Reach” is a measurement of the size of your engaged audience. These are the people that actively listen to what you say and then react to it. Amplification is scored out of 100, and is based on the likelihood that your messages will generate actions such as @mentions, retweets, Likes, and comments. A Network score indicates how influential your engaged audience is, basically how many other influential people do you have in your network.
Now that you have a better understanding of what Klout is, it’s time to get on www.klout.com and see how you rank. Remember it’s not based on how many followers you have in your network, but on the quality of your network as a whole! Check back soon to learn more about Klout Perks, and how they work!
Check out this Interview with Klout’s CEO Joe Fernandez for Forbes Magazine