How to Stay Positive About Social Media Marketing
Do you often have difficulty in sharing your message through the myriad of social media outlets that exist today? Does your brand’s Facebook account receive little to no posts? Not to worry; this actually happens to many brands using different social media platforms. While it is easy to assume that this makes your brand a failure on the social media scene that is typically untrue. In fact, you may be getting a lot more attention than you realize.
In your opinion, what is the best way for a start-up company to get good business or traffic? If you responded with “word of mouth,” you are correct. If you can, try to forget the individual retweets or reblogs you receive (or do not receive). Instead, try to look at the bigger picture. What is your brand accomplishing through simply having and sharing a Twitter or Tumblr account?
The Ripple Effect
One downside to this is that it is seemingly difficult to evaluate your brand’s progress. While page views can help you a little bit on the actual site, they still don’t tell you everything you need to know. More often than that, one of your Twitter followers will bring up your brand in a company meeting, with a co-worker, or in an e-mail. As the creator of the content, you don’t always get to see the ripple effect that your content has.
The ripple effect begins when you put your content out there to be viewed by an audience. Maybe a dozen people will share your content directly through your site (via Twitter, Facebook, and others), and their friends will see it. Perhaps those people will tell other people, and so on. Soon enough, plenty of people are sharing and discussing your content without your even knowing about.
Although we live in a very digital world, people still prize personal, face to face interactions over anything else. This is also true in the business world. Remember this and let this encourage you to produce even better content than you are already producing.
Through this more personal type of sharing, people will begin to know and recognize your brand. This will help you to stick out from all the other posts that the average Twitter or Facebook user sees on any given day.
Although they may not purchase anything from you, people viewing your brand’s site will help to build a relationship. They will trust you more as they get to know your brand’s persona and your reputation with their friends and coworkers. Many start-ups have received business proposals from people who only followed them on Twitter or Facebook. In many cases, these people may not have ever retweeted anything that the brand posted, but they still kept track of them. This will probably be the case for your brand as well. What you post may not be directly relevant to what your followers need at that exact time, yet they will remember the image that your brand put out. This produces admiration, which can then lead to business deals.
In order to keep on top of this type of social networking, try taking a broad look at all of your social media accounts. Look at your last ten posts on Facebook. Are they sending out the reputation you want your brand to have? If not, get to work on changing that. Once you do, you can rest assured that more followers will be more interested in what you have to say.
Blogger Logan Clement works for Subtle Network Design & Marketing, a Clearwater SEO and marketing firm. He enjoys helping clients find the hidden joys of social media marketing.