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How to Increase Brand Recognition with the Right Colors

Personal Branding Colors


These days, everyone is worried about branding. With so many places to be recognized outside the realm of traditional advertising, like Facebook, Twitter, Pinterest, etc; branding has become important to stand out. Our online communities are jam packed with businesses just like yourself, trying to win over your customers before you get to them.


“Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”

Not to mention that brand recognition increases 80% with color. After hearing those staggering statistics, the only question that remains is: how can you make this work in your favor? Your brand should be made up of colors that best represent your company, while taking into account the reactions of current and potential customers.

The Meaning Of Colors

The meaning of colors can change with the hue. Dark blue can affect the onlooker differently than turquoise or light blue; same with yellow and green. This, however, can be good for your brand image. Using the same color in varying hues will allow you to unify your blog, website and social network themes with the overall color scheme. Now, it’s time to learn the basics.

  • Blue can be two things: cold and depressive, which is represented in a cooler shade. However, it more commonly represents authority and calm.
  • Red induces excitement, but is also viewed as aggressive. This color is known to cause a reaction, both negative and positive.

Red and blue are the most popular colors online. Choosing either of these colors will automatically trigger a positive reaction. When you consider how many integral social platforms have a blue logo, LinkedIn, Facebook, Twitter, you can see why customers react.

What Colors Work Best For Your Brand?

Now, you need to make some decisions about what colors will work best for your brand and logo. This is a decision that can have a profound effect, yet is as simple as matching up characteristics to the right hue of blue or green. Before you decide, keep these in mind:

  • You want to find a color that will represent your brand personality.
  • You don’t have to stick with just one. However, you should choose the one dominant color and accent it with another.
  • Different hues elicit different reactions. If you choose to stay with one color, you can make it seem multidimensional with various shades.

Go Ahead, Pick Your Color

  • Blue: Trust, authority, calm. A cooler hue, however, often represents depression.
  • Red: Excitement and stimulation. It is attention grabbing, and will be able to set you apart from the crowd.
  • Purple: Royal and spiritual. Consider, though, that purple represents mourning in some countries.
  • Pink: Femininity and youthfulness. While this color has its place with a variety of businesses, it should be used appropriately.
  • Orange/Yellow: Positive, happy. Both of these colors trigger a positive reaction.
  • White: Simplicity. However, white is also bland if used incorrectly.
  • Green: Wealth and simplicity. Green would pair well with white for a clean, simple, brand design.

Now that you know what different colors mean, and how they affect your customer, you can make wise choices. Considering the impact color has on your customers’ purchasing choices, this all-important decision should be well thought out and executed without a hitch. The right colors could set you apart in a very crowded market.

Author Bio: Jessica Sanders is an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including phone systems for b2b lead generation resource, Resource Nation.

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8 Responses to “How to Increase Brand Recognition with the Right Colors”

  1. Good article on the importance of, or perhaps the opportunity of, using colors associated with your brand. Just remember that the meaning of a color in one culture could mean something entirely different in another, see a good chart at

    Blue is, however, a universally “good” color according to research and it is likely no coincidence that the popular networks online build upon blue as their foundational color.

    • Thanks Niklas, it’s been no coincidence that our website is orange. Color of happiness. 🙂 Great add is the chart you shared on Pinterest, that can even work out as a nice poster on our wall at our office.


  2. Sarah says:

    Color is so fascinating. I wish more people would take time to really think about the response to a particular color whether it be for internet use or use in interiors. It really has a huge impact on our lives.

  3. I love this post and the idea of using colors to turn people on or off of your site. What I find is that I love color, lots of color, until someone is too colorful and then I can’t focus on their blog.

    I love the colors you chose for your site; I always smile when I come here. So vibrant and fun. I feel like I’m about to have a good time.

  4. Thanks everyone for reading the article. I think it’s a fantastic way to approach branding. Something so simple as color can have such an affect on how people perceive you. I feel like the world of marketing is so over analyzed, with every move the customer makes online being tracked for keyword and traffic purposes. Something as average as color can actually be what makes the difference!

  5. Lindset says:

    You choose a nice color..Thanks for sharing this to us..

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