How To Get Your Website Found Online
The first vital thing about marketing your website is to make sure that it in some way different from all of the rest. This follows the business principle that you cannot market rubbish. When you design your website, always focus on the target market. Ponies and cartoons will not help you sell golf clubs. Make your site visually appealing, interactive, and tasteful. There are millions of boring websites that lose business purely because the user loses interest. Make it interesting and you will immediately get more followers and return visits.
Restraint and Balance
It is important to have a website that is fun and different, that will attract the kind of prospective customer or user that you want, but balance is also important. All too often, web site designers try too hard to create great site, and the navigation and content is lost. Remember that you are marketing something, and it needs to be clear what that something is. When you consider marketing your website, test it out on a group of your friends. Try to make the group as diverse as possible, as this will more accurately reflect the world of the web. Get their opinions, and make adjustments to the layout of your site so that it is perfect for you and your business.
Backlinks and SEO
The above guiding principles are great, but there is a far more direct way to market your website – namely backlinks and Search Engine Optimization (SEO). These are marketing tools designed specifically for the internet.
SEO refers to the process whereby analysts go through user search habits, and proceed to design and place ads for companies in the places that they need. For example, if you have a business that sells toys, every time someone searches toys, playing, entertaining kids and so on, an advert for your website, or a link to it, will pop up at the top of the list. Backlinking works the same, and creates links between related pages. This promotes traffic between both sites, and hopefully, generates interest and income.