How to generate leads or likes with Facebook Advertising
Facebook Advertising creates huge opportunity to draw in a new audience to your Facebook page. It’s a way to generate either likes or leads. Here are some pointers to get you on the way to create an effective Facebook Advertising Ad.
Send traffic to Facebook Page or to a Website?
Start with defining your goals. What do you want to get out of your Facebook Advertising Campaign?
Is it leads? Do you want to get people to fill out a form or call you to get more information?
The best solution would be to not redirect traffic from Facebook to your website and convert them well on your Facebook Page. If you are not capable of converting it well on the Facebook Page, then choose to send the traffic to your website immediately.
Make sure your ad ties in with the lead generation form. Restate the call to action that is on your landingpage (custom Facebook tab) in your Facebook ads, also try to reuse a picture that is on your landingpage.
Test many ads, I use a tool called Dryleaf, which has a free version, there are many way-expensive options out there but Dryleaf is not. It’s a Swedish company and it helps you create multiple ads quickly and bulk upload them. It’s a lot easier than doing everything manually in Facebook. If you manage several advertising accounts in Facebook, it helps you manage the different accounts easy by toggling back and forth between client accounts.
Differences between Google Adwords and Facebook Advertising:
The major differences between Google Adwords & Facebook Advertising are:
– ads on Facebook need to trigger an emotional connection, on Google Adwords it’s about a factual connection (does that ad say they do what I need?)
– The picture on Facebook Ad is very important, in fact Google Adwords don’t have pictures (unless you do the banner ads).
– lifetime of ads is way shorter on Facebook (1 week on FB vs 2-3 months at least on Google Adwords)
– Facebook ads will be repeated multiple times to the same person, in Google usually only once – when they search.
– Facebook ads are targeted to a certain demographic, on Google it’s tied to their keyword search.
There are a lot more differences, but these are the main once I think. Do you know other obvious differences that I should rank?
CPM or CPC?
Facebook offers two options to bid for your ads.
1. CPM bid (cost per 1000 impressions) or
2. CPC (what most people know from Google Adwords), where you pay per click.
In most cases we choose for a Cost Per Click model, so we only spend money when people click on the ad. In a few instances we choose the CPM model, we do this for example when the client promotes a free giveaway when you buy something.
If we can help you get started with Facebook Advertising, let us know. We look forward to generate you sales!