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How a Car Dealership can sell more Cars on Facebook -

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How a Car Dealership can sell more Cars on Facebook

Facebook Page Lead Generation Page of Honda Cars of Corona

Facebook Page Lead Generation Page of Honda Cars of Corona

Branding Personality and Honda Cars of Corona teamed up to attract a larger audience on Facebook and sell more cars through Facebook. They had been taking care of their Facebook page with some success but were ready to take it to the next level. For Car Dealer Consultants Branding Personality works closely with Kathi Kruse, she is a social media consultant for auto dealerships, and is our partner in communication, training and consulting with the client. She makes sure the clients understand what social media can do, and trains the employees to strengthen the effects we can accomplish together on social media.

So, how did we go about it? On March 30th we started when the page had about 300 likes.
1. We created a Lead Generating Landing Page on Facebook.
This is foremost to make sure that if we generate traffic to Facebook, we give the opportunity to people visiting the page to request a test drive of a Honda. This is the end of the funnel, and we want to make sure that is set up correctly, so we can attract targeted traffic. If we get traffic in to the funnel, it will result in test drives to be requested either by filling out the form or calling the phone number.

2. Get traffic to your Facebook Fan Page with Facebook Advertising
Then it’s time to drive traffic into the funnel. Facebook Advertising gives the opportunity to tap into the larger Facebook community, and Facebook Ads also offers ways to target specific demographics, locations and user interests to make sure the right people are seeing your ads.

3. Make sure people click on your ad
Write clearly and have a compelling benefit in your ad so that people want to click on your ad to find out more. Be wary that people have a lot more things to look at on your Facebook Page than just your ad, so make sure it’s clear, it entices and it wants people to take action.

4. Make sure people enter the form on your Lead Generation Landing Page on Facebook
For Honda Cars of Corona we gave away a $500 gas card to one of the people liking the Facebook Fan Page.
But the way to go about it is something you have to be careful of. Facebook has strict guidelines and you are not allowed to accumulate entries for a contest on Facebook by using Facebook itself (the wall, the like button, a comment, etc). Instead you need to use a third party app. For a better understanding of the Facebook Promotional Guidelines, Mari Smith wrote a great and very thorough explanation on Facebook Contest & Promotions.

Lead Generation Form for a Facebook Page to Generate Sales

Lead Generation Form for a Facebook Page to Generate Sales

The way we accumulate entries with Honda Cars of Corona, is to make it part of the lead generation form. As you see on the right, underneath the form is a check box so people can click to check to win the $500 gas card and at the same time request a test drive if they want to experience the car. This is the way for Honda Cars of Corona to legally acquire entries for the contest.

I get many questions about other Facebook Pages that ask to Like a Page or write a post on the wall to qualify to enter, this is against Facebook’s Promotional guidelines, and you risk your Facebook Page being shut down without warning. So, don’t take the risk, find a solution that works within the guidelines of Facebook, or contact us and we’ll help you get started.

5. Attract audience at related forums and Facebook Pages.
To generate more awareness about your Page and the offer (perhaps the contest) that you are doing. Reach out to communities on Facebook that are related to your Page. Good examples might be: the city where your business is located, communities where a lot of your clients participate, or communities where a similar audience like your current audience participates on the topics that you are offering. I won’t go into specific examples for what we have done for Honda Cars of Corona, but I will say that you want to take a look at contest prizes that already have a hungry audience, with an active community on Facebook. Facebook Pages or Groups are great places to get the buzz going.

6. Write fresh content, 5 times a week, twice a day.
I am not saying, Monday through Friday between 9am and 5pm. You have to try and test different times and different days in the beginning to see what works. Check which day/time slots generate the least response, eliminate that and start posting on a different day. For Honda Cars of Corona they are posting Saturdays and Sundays, as that are the days when people are looking around for a new car. Social Media is not a Monday through Friday 9am to 5pm job.

7. Engage with your audience
Engage with your audience by awarding the people that take the time to write a reply. Or sometimes even acknowledging the people that Like a post. A post comes to live if people reply and the same goes the other way around. It’s great if someone acknowledges and replies to your comment. It leaves a good impression and motivates people to come back another time and reply again. We need commenters and likers to build the community. And most important: The Conversion is in the Conversation.

8. Be authentic, be real, be personable
All in all be human. Talk like a normal person and be accepting of everyone.

Results of the campaign thus far:

Facebook Page Contest Winner of Gas Card

Facebook Page Contest Winner of Gas Card

People joined the Page by clicking “Like” when visiting the Facebook Page and enter the sweepstakes via the gas card tab; and sign up for a test drive while at it. The winner was drawn at random when the page reached 1,000 likes.

Surprisingly, we ended the sweepstakes a week earlier than anticipated because of the overwhelming response! We reached Honda’s goal of 1,000 likes in less than a week and are currently at over 2,000 likes and growing. 
Honda Cars of Corona received 50 leads in the first Month of their campaign, of which 5 were highly likely to buy a car in the short term. A great start in the first month.

Although we didn’t want the number of Likes to be a focus, it is what most of our customers want when they come to us. They think it’s all about the number of Likes. And it’s not. It’s about the engagement and interaction, and the like-ability that this client will turn into a customer some time down the line (or refer us to a customer, because they like the people in the company).

How to engage?
Branding Personality creates content to engage the audience and be authentic. The goal is to be more than a marketing initiative and treat prospective and current customers with the wisdom, entertainment and dedication that they deserve. Think outside of the box, have genuine interest in your audience, and offer them more beyond a view of your Page. After the success, Honda has decided to give away another $500 gas card to a lucky winner at 2,500 likes! (They have reached 2,500 fans as of May 7th, 2011).

You can leave a response, or trackback from your own site.

92 Responses to “How a Car Dealership can sell more Cars on Facebook”

  1. John says:

    Thanks a lot for the above tips and tricks for marketing used cars in facebook. As we all know facebook is the best social networking site and this days it has boost the sales of many business.

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  2. You’re welcome John and Yes, you’re totally right. There are so many people and therefore businesses on Facebook. They wouldn’t be there, if it wouldn’t be profitable for them.

  3. John says:

    Thanks Marieke!!! Also please keep on posting such tips so that it can benefit people and get the graph of their business up in the chart.

  4. Fascinating B2C case study. I appreciate the detail you provided. Information such as this provides fodder to show to our clients about why it is important to have a social media presence and to engage with people.

  5. Jiten says:

    I really appreciate your topic on promoting and selling cars on Social Media sites like Facebook. The reason is Facebook users are increasing day by day people are getting frequently into facebook for any new stuff.
    Facebook Fan Page also is the good app for driving traffic and business to your website….

  6. sam says:

    Really nice tips to promote our business on Facebook. Facebook is also great social media site. In now days Facebook is very useful for selling our products.

  7. Good stuff! Social marketing is essential nowadays just to compete? You have to make sure you’re maximizing ALL of your advertising efforts though.

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    Thanks for the tips. It will help me with a car brand strategy I am busy with. 🙂

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  13. Jason Lewis says:

    Thanks for these Facebook tips, for a while now we have recognised we need to be more active with all social media especially Facebook.

    I will be implementing some of your suggestion ASAP

    Thanks Again

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  19. Jochen Mass says:

    Not only Facebook but all social media platforms are very useful for car selling from Honda Car dealers at Burleson. You can visit our Honda of Burleson Facebook page : https://www.facebook.com/hondaofburleson.

  20. There are some great points here about getting visitors to take action. The reminder that there’s plenty of other content for people to view on Facebook is key. If you don’t grab their attention quickly and provide a compelling offer, it’s going to be difficult to generate large response. Good share!

  21. Interesting calls to action. Wonder if it will work with selling property?

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  66. Mr Samson says:

    We specialize in financial services, offering local/international loans, providing secured and unsecured borrowing options to individuals and cooperate bodies at a very competitive loan rates and flexible terms to meet any finance circumstances. It doesn’t matter if you have a poor credit score, we can still provide you with fast cash for the unexpected Contact us now for Quick and affordable loans to suit all budgets and requirements [email protected]

  67. Ramsey Mike says:

    My name is Ramsey Mike,I live in Germany and i am a happy man today? I told my self that any Loan lender that could change my Life and that of my family, i will refer any person that is looking for loan to Them.

    If you are in need of loan and you are 100% sure to pay back the loan please contact them and please tell them that Mr Ramsey referred you to them.

    Email them on [email protected] or whatsapp/call : +393510747468 And they are located in the European part of the world.

  68. Ramsey Mike says:

    My name is Mr.William. I live in Berlin Germany and i am a happy woman today? and i told my self that any lender that rescue my family from our poor situation, i will
    refer any person that is looking for loan to

    They gave happiness to me and my family, i was in need of a loan of €50,000.00 to start my life all over as i am a single mother with 3 kids I met this honest and GOD
    fearing company that help me with a loan of € 50,000.00 Euro with interest rate of 3% ,They are GOD fearing

    If you are in need of loan and you are sure you will pay back the loan please contact them On [email protected] or whatsapp/call : +393510747468 And they are located in the European part of the world.

  69. ivan john says:

    Genuine sale BG/SBLC for lease or purchase

    We can deliver financial service/instrument(BG/SBLC/MTN/DLC/LC) at affordable price to our customers in other to derive maximum utility. We understand that finding the right company to provide financial instrument is not easy. We are certified financial company that delivers banking instrument for lease which we adhere to our terms and condition. Over 96% of our clients are satisfied with our work whether it is business or financial service.

    Once transaction is in progress, we ensure we keep you posted on the progress of your paper. We also get you connected to the provider for personalized service. Instead of stressing yourself out looking for financial instrument or company why not let professional like us deliver financial instrument to you within the time frame required by you.

    For further details contact us with the below information….

    Thank you.
    ivan john
    Contact Email : [email protected]

  70. Muhammed Emir Harun says:

    We Facilitate Bank instruments SBLC for Lease and Purchase. Whether you are a new startup, medium or large establishment that needs a financial solution to fund/get your project off the ground or business looking for extra capital to expand your operation,our company renders credible and trusted bank guarantee provider who are willing to fund and give financing solutions that suits your specific business needs.

    We help you secure and issue sblc and bank guarantee for your trade, projects and investment from top AA rated world Banks like HSBC, Barclays, Dutch Ing Bank, Llyods e.t.c because that’s the best and safest strategy for our clients.e.t.c


    1. Instrument: Funds backed Bank Guarantee(BG) ICC-600

    2. Currency : USD/EURO

    3. Age of Issue: Fresh Cut

    4. Term: One year and One day

    5. Contract Amount: United State Dollars/Euros (Buyers Face Value)

    6. Price : Buy:32%+1, Lease: 4%+2

    7. Subsequent tranches: To be mutually agreed between both parties

    8. Issuing Bank: Top RATED world banks like HSBC, Barclays, ING Dutch Bank, Llyods e.t.c

    9. Delivery Term: Pre advise MT199 or MT799 first. Followed By SWIFT MT760

    10. Payment Term: MT799 & Settlement via MT103

    11. Hard Copy: By Bank Bonded Courier

    Interested Agents,Brokers, Investors and Individual proposing international project funding should contact us for directives.We will be glad to share our working procedures with you upon request.

    Name: Muhammed Emir Harun

    Contact Mail :[email protected]

    Skype: [email protected]

  71. Roland says:

    Good Day

    We offer loan at 3% intereste rate without collateral or credit check loan seekers should contact [email protected] or text us on whatsapp +19782277925
    Mr Roland Diego

  72. David Harry says:

    Need a urgent loan?
    Funding within 24 hours
    Low interest rate?
    For a long period of time?
    Kindly contact via Email:([email protected])
    for more information.

  73. We off wild range of loan round the world with an affordable interest rate of 3% and we make sure our customers get their loan within 24 to 48hours. interest persons should contact us through our email [email protected]

  74. James Clark says:


  75. LOAN OFFER, we offer all kinds of loans, such as, Personal loan, business loan, consolidation loan, car loan , as low as 3% interest rate, contact us today via: whats-app: +33753196178 or email: urgentloanfinanceservice@yahoo. com

  76. Sean Raymond says:

    Dear Sir/Ma

    We are project funder as well as financial lender. We have BG/SBLC specifically for BUY/LEASE at a leasing price of 4%+2% of face value Issuance by HSBC London and many other 25 top AA rated Bank in Europe, Middle East or USA. We also secure funding. Also We are into the provision of short term and long term business/personal loans for both small and large scale business funds.





    Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.

    Name : Sean Raymond
    E-mail : [email protected]
    Skype id :[email protected]

  77. paul heinz says:

    Hello,am a private loan lender,fully registered and licensed,i give out the best loan to my client at a very convenient rate.The interest rate of this loan is 3%. I give out loan to public and private individuals.For more information contact us, for Personal loan, Business loan, Home Loans, etc,we got you covered. Please,only serious and genuine people should apply,no early repayment penalties,no matter your financial score,just a Valid ID,house address and you will be approved a loan. If you are a serious and ambitious person and wishes to apply for a loan contact us today at Email: [email protected]. Whatsapp: +919811787914

    Best Regards..

  78. davy george says:

    We are project funder with our cutting edge and group capital fund we can finance your signatory projects and help you to enhance your business plan, our financial instrument can be used for purchase of good from any manufacturer irrespective of location.  
    We can help facilitate the financial service bank instrument SBLC /BG, We remain the best financial consulting company with years of experience in the international and local finance market. 

    We have become the hallmark of excellent service in this industry with trusted and genuine FCA registered SBLC Providers who have truly succeeded in creating significant value for all clients and brokers involved in leasing or purchasing sblc.

    1. Instrument: Bank Guarantee {BG} /StandBy Letter of Credit{SBLC} (Appendix A)2. Total Face Value: Eur/USD 1M{Minimum} to Eur/USD 10B{Maximum}3. Issuing Bank: AAA Rated Bank (Prime Bank).4. Age: One Year and One Day5. Leasing Price: 4% + 2%    Purchase Price : 32% + 2%6. Delivery: S.W.I.F.T MT-7607. Payment: MT103 (TT/WT)8. Hard Copy: Bonded Courier Service
    We specialize in Bank Guarantee lease and sales.
    Contact us for more details.
    Email  [email protected]
    Name  davy George 

    Do you need a loan?Are you interested in getting any type of loan?Or
    are you financially worry? Do you have a debt to pay off?We give out
    loans to any part of the world,our Loan Interest rates is 3% per annul
    with a negotiable duration irrespective of Location or credit
    status.To get a Loan today Contact us via Company email Address
    at:[email protected]

  80. lucy says:

    Hello everyone. I saw comments from people who already got their loan from pure (ALLAN LUCY LOAN COMPANY) and then I decided to apply under their recommendations and just few hours ago I confirmed in my own personal bank account a total amount of $20,000 which I requested for. This is really a great news and I am advising everyone who needs real loan to apply through their email EMAIL [email protected]

  81. lucy says:

    Thank to you for helping me get this loan i will for ever be be grateful to you i will forever give testimony about your good company i will advice any one in need of a loan to contact this loan company for help this is he direct via ([email protected]) whats-app on 1(929)251-1227

  82. Carol Smith says:

    Hello, My name is Carolina Smith. i want to use this opportunity to thank this loan company that offered me a loan to start up a business. now i made it to a business owner. all thanks to them for the financial support. Email. boa.loans@aol. com

  83. Carson Noah says:

    Are you an individual businessman or a business organisation that wishes to expand in business? We offer financial instrument such as BGs, SBLCs,MTNs, LCs, CDs and others on lease and sales at a rate of 4%+2% of the face value and reasonable condition from a genuine provider. You are at liberty to engage our leased facilities into trade programs as well as in signatory project(s) such as Aviation, Agriculture, Petroleum, Telecommunication and any other project(s) etc.

    With our financial/bank instrument you can establish line of credit with your bank and/or secure loan for your projects in which our bank instrument will serve collateral in your bank to fund your project.

    We deliver with time and precision as set forth in the agreement. Our terms and Conditions are reasonable and we work directly with issuing bank lease providers, this instrument can be monetized on your behalf for up to 100% funding. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.

    Intermediaries/Consultants/Brokers are welcome to bring their clients and cases to our attention and in complete confidence we will work together for the benefits of all parties involve.

    For further details contact us with the below information Thank you.

    Contact Person: Mr. Carson Noah
    Email: [email protected]
    Skype ID: centuryfinanceplc

  84. Mstwotoes says:

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  85. karen perry says:


    We offer certified and verifiable bank instruments via Swift Transmission from a genuine provider capable of taking up time bound transactions.



    Our BG/SBLC Financing can help you get your project funded, loan financing by providing you with yearly. RWA ready to close leasing with any interested client in few banking days

    Name :karen perry

    Email :[email protected]
    Skype: [email protected]

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