How a Car Dealership can sell more Cars on Facebook
Facebook Page Lead Generation Page of Honda Cars of Corona
Branding Personality and Honda Cars of Corona teamed up to attract a larger audience on Facebook and sell more cars through Facebook. They had been taking care of their Facebook page with some success but were ready to take it to the next level. For Car Dealer Consultants Branding Personality works closely with Kathi Kruse, she is a social media consultant for auto dealerships, and is our partner in communication, training and consulting with the client. She makes sure the clients understand what social media can do, and trains the employees to strengthen the effects we can accomplish together on social media.
So, how did we go about it? On March 30th we started when the page had about 300 likes.
1. We created a Lead Generating Landing Page on Facebook.
This is foremost to make sure that if we generate traffic to Facebook, we give the opportunity to people visiting the page to request a test drive of a Honda. This is the end of the funnel, and we want to make sure that is set up correctly, so we can attract targeted traffic. If we get traffic in to the funnel, it will result in test drives to be requested either by filling out the form or calling the phone number.
2. Get traffic to your Facebook Fan Page with Facebook Advertising
Then it’s time to drive traffic into the funnel. Facebook Advertising gives the opportunity to tap into the larger Facebook community, and Facebook Ads also offers ways to target specific demographics, locations and user interests to make sure the right people are seeing your ads.
3. Make sure people click on your ad
Write clearly and have a compelling benefit in your ad so that people want to click on your ad to find out more. Be wary that people have a lot more things to look at on your Facebook Page than just your ad, so make sure it’s clear, it entices and it wants people to take action.
4. Make sure people enter the form on your Lead Generation Landing Page on Facebook
For Honda Cars of Corona we gave away a $500 gas card to one of the people liking the Facebook Fan Page.
But the way to go about it is something you have to be careful of. Facebook has strict guidelines and you are not allowed to accumulate entries for a contest on Facebook by using Facebook itself (the wall, the like button, a comment, etc). Instead you need to use a third party app. For a better understanding of the Facebook Promotional Guidelines, Mari Smith wrote a great and very thorough explanation on Facebook Contest & Promotions.
Lead Generation Form for a Facebook Page to Generate Sales
The way we accumulate entries with Honda Cars of Corona, is to make it part of the lead generation form. As you see on the right, underneath the form is a check box so people can click to check to win the $500 gas card and at the same time request a test drive if they want to experience the car. This is the way for Honda Cars of Corona to legally acquire entries for the contest.
I get many questions about other Facebook Pages that ask to Like a Page or write a post on the wall to qualify to enter, this is against Facebook’s Promotional guidelines, and you risk your Facebook Page being shut down without warning. So, don’t take the risk, find a solution that works within the guidelines of Facebook, or contact us and we’ll help you get started.
5. Attract audience at related forums and Facebook Pages.
To generate more awareness about your Page and the offer (perhaps the contest) that you are doing. Reach out to communities on Facebook that are related to your Page. Good examples might be: the city where your business is located, communities where a lot of your clients participate, or communities where a similar audience like your current audience participates on the topics that you are offering. I won’t go into specific examples for what we have done for Honda Cars of Corona, but I will say that you want to take a look at contest prizes that already have a hungry audience, with an active community on Facebook. Facebook Pages or Groups are great places to get the buzz going.
6. Write fresh content, 5 times a week, twice a day.
I am not saying, Monday through Friday between 9am and 5pm. You have to try and test different times and different days in the beginning to see what works. Check which day/time slots generate the least response, eliminate that and start posting on a different day. For Honda Cars of Corona they are posting Saturdays and Sundays, as that are the days when people are looking around for a new car. Social Media is not a Monday through Friday 9am to 5pm job.
7. Engage with your audience
Engage with your audience by awarding the people that take the time to write a reply. Or sometimes even acknowledging the people that Like a post. A post comes to live if people reply and the same goes the other way around. It’s great if someone acknowledges and replies to your comment. It leaves a good impression and motivates people to come back another time and reply again. We need commenters and likers to build the community. And most important: The Conversion is in the Conversation.
8. Be authentic, be real, be personable
All in all be human. Talk like a normal person and be accepting of everyone.
Results of the campaign thus far:
Facebook Page Contest Winner of Gas Card
People joined the Page by clicking “Like” when visiting the Facebook Page and enter the sweepstakes via the gas card tab; and sign up for a test drive while at it. The winner was drawn at random when the page reached 1,000 likes.
Surprisingly, we ended the sweepstakes a week earlier than anticipated because of the overwhelming response! We reached Honda’s goal of 1,000 likes in less than a week and are currently at over 2,000 likes and growing. Honda Cars of Corona received 50 leads in the first Month of their campaign, of which 5 were highly likely to buy a car in the short term. A great start in the first month.
Although we didn’t want the number of Likes to be a focus, it is what most of our customers want when they come to us. They think it’s all about the number of Likes. And it’s not. It’s about the engagement and interaction, and the like-ability that this client will turn into a customer some time down the line (or refer us to a customer, because they like the people in the company).
How to engage?
Branding Personality creates content to engage the audience and be authentic. The goal is to be more than a marketing initiative and treat prospective and current customers with the wisdom, entertainment and dedication that they deserve. Think outside of the box, have genuine interest in your audience, and offer them more beyond a view of your Page. After the success, Honda has decided to give away another $500 gas card to a lucky winner at 2,500 likes! (They have reached 2,500 fans as of May 7th, 2011).
Thanks a lot for the above tips and tricks for marketing used cars in facebook. As we all know facebook is the best social networking site and this days it has boost the sales of many business.
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You’re welcome John and Yes, you’re totally right. There are so many people and therefore businesses on Facebook. They wouldn’t be there, if it wouldn’t be profitable for them.
Thanks Marieke!!! Also please keep on posting such tips so that it can benefit people and get the graph of their business up in the chart.
Fascinating B2C case study. I appreciate the detail you provided. Information such as this provides fodder to show to our clients about why it is important to have a social media presence and to engage with people.
I really appreciate your topic on promoting and selling cars on Social Media sites like Facebook. The reason is Facebook users are increasing day by day people are getting frequently into facebook for any new stuff.
Facebook Fan Page also is the good app for driving traffic and business to your website….
Really nice tips to promote our business on Facebook. Facebook is also great social media site. In now days Facebook is very useful for selling our products.
Good stuff! Social marketing is essential nowadays just to compete? You have to make sure you’re maximizing ALL of your advertising efforts though.
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Really nice post, Social marketing is essential nowadays just to compete? You have to make sure you’re maximizing ALL of your advertising efforts though.
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Thanks for these Facebook tips, for a while now we have recognised we need to be more active with all social media especially Facebook.
I will be implementing some of your suggestion ASAP
Thanks Again
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Not only Facebook but all social media platforms are very useful for car selling from Honda Car dealers at Burleson. You can visit our Honda of Burleson Facebook page : https://www.facebook.com/hondaofburleson.
There are some great points here about getting visitors to take action. The reminder that there’s plenty of other content for people to view on Facebook is key. If you don’t grab their attention quickly and provide a compelling offer, it’s going to be difficult to generate large response. Good share!
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DESCRIPTION OF INSTRUMENTS
1. Instrument: Funds backed Bank Guarantee(BG) ICC-600
2. Currency : USD/EURO
3. Age of Issue: Fresh Cut
4. Term: One year and One day
5. Contract Amount: United State Dollars/Euros (Buyers Face Value)
6. Price : Buy:32%+1, Lease: 4%+2
7. Subsequent tranches: To be mutually agreed between both parties
8. Issuing Bank: Top RATED world banks like HSBC, Barclays, ING Dutch Bank, Llyods e.t.c
9. Delivery Term: Pre advise MT199 or MT799 first. Followed By SWIFT MT760
10. Payment Term: MT799 & Settlement via MT103
11. Hard Copy: By Bank Bonded Courier
Interested Agents,Brokers, Investors and Individual proposing international project funding should contact us for directives.We will be glad to share our working procedures with you upon request.
Name: Muhammed Emir Harun
Contact Mail :[email protected]
Skype: [email protected]
Good Day
We offer loan at 3% intereste rate without collateral or credit check loan seekers should contact [email protected] or text us on whatsapp +19782277925
Thanks
Mr Roland Diego
Need a urgent loan?
Funding within 24 hours
Low interest rate?
For a long period of time?
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for more information.
We off wild range of loan round the world with an affordable interest rate of 3% and we make sure our customers get their loan within 24 to 48hours. interest persons should contact us through our email [email protected]
BUSINESS LOANS FOR COMPANIES ARE NOW AVAILABLE. BUSINESS LOANS, PROJECT FINANCE. Email: [email protected], Skype: jamesclark0073
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Dear Sir/Ma
We are project funder as well as financial lender. We have BG/SBLC specifically for BUY/LEASE at a leasing price of 4%+2% of face value Issuance by HSBC London and many other 25 top AA rated Bank in Europe, Middle East or USA. We also secure funding. Also We are into the provision of short term and long term business/personal loans for both small and large scale business funds.
* FOR LEASING OF BG/SBLC
MINIMUM FACE VALUE OF BG/SBLC = EUR/USD 1M LEASING FEE = 4%+2%
* FOR PURCHASE OF FRESH CUT BG/SBLC PRICE = 32%+2%
MINIMUM FACE VALUE OF BG/SBLC = EUR/USD 1M
Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.
Name : Sean Raymond
E-mail : [email protected]
Skype id :[email protected]
Hello,am a private loan lender,fully registered and licensed,i give out the best loan to my client at a very convenient rate.The interest rate of this loan is 3%. I give out loan to public and private individuals.For more information contact us, for Personal loan, Business loan, Home Loans, etc,we got you covered. Please,only serious and genuine people should apply,no early repayment penalties,no matter your financial score,just a Valid ID,house address and you will be approved a loan. If you are a serious and ambitious person and wishes to apply for a loan contact us today at Email: [email protected]. Whatsapp: +919811787914
Best Regards..
We are project funder with our cutting edge and group capital fund we can finance your signatory projects and help you to enhance your business plan, our financial instrument can be used for purchase of good from any manufacturer irrespective of location.
We can help facilitate the financial service bank instrument SBLC /BG, We remain the best financial consulting company with years of experience in the international and local finance market.
We have become the hallmark of excellent service in this industry with trusted and genuine FCA registered SBLC Providers who have truly succeeded in creating significant value for all clients and brokers involved in leasing or purchasing sblc.
DESCRIPTION OF INSTRUMENT:
1. Instrument: Bank Guarantee {BG} /StandBy Letter of Credit{SBLC} (Appendix A)2. Total Face Value: Eur/USD 1M{Minimum} to Eur/USD 10B{Maximum}3. Issuing Bank: AAA Rated Bank (Prime Bank).4. Age: One Year and One Day5. Leasing Price: 4% + 2% Purchase Price : 32% + 2%6. Delivery: S.W.I.F.T MT-7607. Payment: MT103 (TT/WT)8. Hard Copy: Bonded Courier Service
We specialize in Bank Guarantee lease and sales.
Contact us for more details.
Email [email protected]
Name davy George
ATTENTION TO ALL LOAN SEEKERS!!!
Hello,
Do you need a loan?Are you interested in getting any type of loan?Or
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at:[email protected]
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Are you an individual businessman or a business organisation that wishes to expand in business? We offer financial instrument such as BGs, SBLCs,MTNs, LCs, CDs and others on lease and sales at a rate of 4%+2% of the face value and reasonable condition from a genuine provider. You are at liberty to engage our leased facilities into trade programs as well as in signatory project(s) such as Aviation, Agriculture, Petroleum, Telecommunication and any other project(s) etc.
With our financial/bank instrument you can establish line of credit with your bank and/or secure loan for your projects in which our bank instrument will serve collateral in your bank to fund your project.
We deliver with time and precision as set forth in the agreement. Our terms and Conditions are reasonable and we work directly with issuing bank lease providers, this instrument can be monetized on your behalf for up to 100% funding. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.
BROKERS ARE WELCOME & 100% PROTECTED!!!
Intermediaries/Consultants/Brokers are welcome to bring their clients and cases to our attention and in complete confidence we will work together for the benefits of all parties involve.
For further details contact us with the below information Thank you.
Contact Person: Mr. Carson Noah
Email: [email protected]
Skype ID: centuryfinanceplc
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