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The Godfather Would be Proud: We Mobbed Carpe Diem Experience

Cashmob Fullerton - Carpe Diem 1

Cashmob Fullerton at Carpe Diem Experience

Saturday, September 15, Cash Mob Fullerton and Branding Personality held a Cash Mob at Carpe Diem Experience in Downtown Fullerton, California, in collaboration with the Chamber of Commerce in Fullerton.

What is a Cash Mob?

Cash Mobs were created to help local businesses get new customers, celebrate loyal customers, and generate money to help local economies. Once a business is chosen, the cash mob is advertised, usually through social media, email, and word of mouth. On the day of the cash mob, people show up and commit to purchasing $20 or more of products. Cash Mobs are a way for the community to come together, help a local business, and have fun and meet new people!

Cashmob Fullerton - Carpe Diem 2

Inside Adorned, one of the Carpe Diem Experience stores

The Carpe Diem Mob Experience

Carpe Diem Experience in Downtown Fullerton is a unique art, clothing, jewelry, home décor, and bridal store. Artology at Carpe Diem hosts workshops where they encourage participants to escape from their daily routines and create personalized art.

Carpe Diem also hosts private parties for groups celebrating birthdays, bridal showers, and friendship.

On Saturday, local shoppers “mobbed” Carpe Diem. Shoppers experimented with jewelry, tried on resort wear, saw how fascinators are made, and participated in an Artology workshop. Mobbers got a preview of tasty treats from Le Creperie, a European pastry café set to open soon. Owners of Le Creperie served lemon water, orange crepes, and an assortment of Romanian cakes.

An Offer You Can’t Refuse

The Godfather Would be Proud: We Mobbed Carpe Diem Experience

The Godfather Would be Proud: We Mobbed Carpe Diem Experience

Cash Mobs help bring awareness about local businesses who may not have the means to buy large ad campaigns across different media. Through grassroots coordination, the ensuing social media campaign, and an enthusiastic Cash Mob, a local company can promote itself without having to spend large amounts of money. Cash Mobs have become a part of local communities all over the United States, encouraged by the commitment of organizers and participation of “mobbers” all over the country.

Have you been part of a Cash Mob? How did you hear about it and what was your experience?

C.a.s.h. Mob Proves Successful as Local Business Drives up Sales!

This past Saturday, Lux Salon/Spa in Fullerton, CA played host to the first ever CASH Mob Fullerton. You may be asking yourself, “What’s a CASH Mob?” A CASH Mob is when mass amounts of people go to a particular business and commit themselves to spending twenty dollars or more. CASH Mobs are designed to raise local presence and expand the customer base. (more…)

Cash Mob brings new customers to local businesses in Fullerton, CA

Lux Salon - first Cashmob Fullerton CaliforniaMost of you probably haven’t heard of a Cash Mob. No worries, I’m here to give you a little inside look into what a Cash Mob actually is. The formal definition of a Cash Mob is:

A cash mob is a new trend in which people use social media to plan organized events, providing a way to join together and support local businesses. The concept is simple: with $20 in hand, members of a community come together to shop in a locally-owned establishment to support their favorite local business and support the area economy. The posts below highlight recent, successful cash mob events around the country.”


Sally Hogshead, the 7 triggers of Fascination and personal branding

Sally Hogshead Author of Fascinatefascinating event by Bryan Elliott’s LinkedOC at the Gothic Moon Studios in Orange. Great atmosphere, awesome people but no phone coverage, so no life tweets… What?

That gives room for people to actually meet and look each other in the eyes before the event started and have conversations about Sally’s book: “The fashion choice for a book is to find one catchy word, soon all the cool words are gone. Brian Solis his Engage and now Sally’s Fascinate.” said Chapman University’s social media professor Niklas Myhr. And it created room to brainstorm what would be up next if all the words in the English alphabet would be gone.


Freaked Out to Fearless Bootcamp: A Proven System to Attract High Paying Clients, Reward Them for Their Loyalty & Get to Big Money FAST!

It’s Cathi and Marieke,

And TODAY is the LAST DAY for our early bird registration of just $97.

For our FIRST TIME EVER 4-week teleseminar called…

“Freaked Out to Fearless Bootcamp: A Proven System to Attract High Paying Clients, Reward Them for Their Loyalty & Get to Big Money FAST!”

You’ll learn our simple, step-by-step formula to DRAMATICALLY increase your sales — by being an authority in your field of expertise, creating a brand personality and getting high paying clients both online and offline!  You’d be crazy not to join us for this VERY affordable bootcamp.

You can see what we are offering athttp://www.freakedouttofearless.com/bootcamp/

TIME SENSITIVE: Be sure register TODAY by 5pm PDT to register for the bootcamp for just $97!  (The price goes up to $197 on tomorrow, Friday morning) PLUS the first 20 registrants get a $100 Google Adwords gift card, so register TODAY!

You can see we wanted to make this an irresistible offer because we’re so passionate about getting this information to you so that you can grow your business to be wildly successful TODAY!

And even if you can’t make the calls live, your investment also includes the entire course’s recordings and worksheets delivered each week to your inbox!

We hope to hear you on our first call on Tuesday, September 6th!


Cathi Harley, Queen Bee of Marketing

Marieke Hensel, CEO of Digital Marketing Agency Branding Personality

P.S. See this amazing offer at http://www.freakedouttofearless.com/bootcamp/

Freaked Out to Fearless Bootcamp: Attract Ideal Clients Fast!

Are you sick of your business struggling?

Do you attend networking event after networking event and nothing comes out of it?

Is your website traffic been stagnant for some time now?

Stop Freaking and become Fearless, with our free Teleseminar!

Sign up today, to secure your spot at our Freaked to Fearless Teleseminar, taking place Tuesday August 30th,  @ 10:00 am PST. We will cover specific tactics to help you grow your business both on and offline.

In this 1-hour high-content, high-value call, we are pulling back the curtains and revealing our insider secrets on:

  • * How to break through your fears and limitations that have been keeping you from being wildly successful
  • * How to recognize and take advantage of big money opportunities that are right in front of your face
  • * How the “old school model” of selling is gone.  NOW is the time and the perfect opportunity for you to learn a NEW model for attracting clients
  • * How to create a super income stream that is PAINLESS for you and ENJOYABLE for your clients
  • * How to create a path of least resistance to wealth through your personal brand

We’ll be revealing ALL in our one-time-only FREE TELESEMINAR happening Tuesday, August 30th at 10am PST/1pm EST.

Cathi and I have never done anything like this before together, so you definitely want to get in on this and reserve your spot now!

Imagine having the know-how to increase your visibility, build your credibility and attract high paying clients to your business.  Isn’t that why you are an entrepreneur?

Register for this call today because you don’t want to miss out!

Branding Personality’s AdWords Giveaway

Hey there Branding Personality fans! We’d like to announce that we are hosting a contest that will be running for the next two weeks! We will be handing out $100 Google AdWords gift cards to those of you, whom we feel best answers the following question:

Share an example of how social media has helped you to grow your business. We would love to hear examples of the social media platforms you’ve used as well as how you’ve used them to benefit your business specifically.

Let us know and you could win a $100 Google AdWords gift card, courtesy of Branding Personality.

To submit your response, simply just comment on this blog post!  The most creative entries will get major Points!! 🙂

We will be selecting winners on September 2nd so get your responses in beforehand!

Good luck and we’re looking forward to your responses!!

Branding Personality: Social Media Workshop

When: Friday, August 05, 2011 from 10:00 AM – 12:00 PM (PT)



Branding Personality

111 N Harbor Ave

Suite 2
Fullerton, CA 92832



Branding Personality would like to cordially invite you to a  two hour Social Media Workshop that will focus on helping small business professionals with their social media initiatives.

Whether you’re a social media skeptic  or a struggling greenhorn –  we’re confident you’ll come away from this workshop with some insight into how to improve and execute on your social media plan.

We’ll share our thoughts on what you can do to capitalize on these new marketing channels as well as show you what makes your brand unique. We look to help you identify the best social media channels to reach your customers,  and give insight into how to manage it all effectively & efficiently.

If you would like to attend, click here to RSVP