Create a Presence on Facebook
The easiest way to start interacting with your fans is to create a Facebook Fan Page.
Be sure to add a photo of yourself. People respond better to faces than logos. Its important to be approachable so people that you may not know feel comfortable enough to reach out to you. Also, try to fill out the rest of your profile completely including your business information and even photos of your business or events you have participated in. Your brand will look more credible when your profile is filled out completely.
Invite your friends to become a fan. It’s easy to make a warm invitation to others and ask for their support on your projects. Once you have 25 fans, you can create a vanity URL. A vanity url allows you to customize your page a little bit more. Facebook randomly assigns a number to your page, but with a vanity URL, you can decide what your Facebook URL will be. Visit facebook.com/username to register your vanity URL. Be sure to pick a name that represents your business well because once you pick it, you can’t change it!
Next, be sure to update your page. The only rule I have is “Never be Boring!” Post because you have something interesting to say, not just to hear yourself “speak.” Some great ideas to get started, be a resource! You don’t always have to post information about what you are up to. You can share articles from other websites. And don’t always share the big players, they usually get enough traffic. Help the smaller guys get more attention by sharing their quality content. Mix in updates that aren’t always related to your business. Facebook doesn’t always have to be about business. Let them see your personality and connect on a personal level.
Once your content is up, be sure to interact with your fans. If they ask a question, be sure to reply in a timely manner. You can also comment on other pages. You have to give love to get love. So don’t just sit there expecting people to come to you. Go out and interact with them first.
Go to www.facebook.com/pages to start setting up your Facebook Page for your business or personal brand. If you need any help setting up your Page, we love to help you with that. Call us at 1-877-747-3263 or email [email protected] and we’ll get you set up and attract your first fans to your new page!