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Connecting Australia: Social Media "Down Under" -

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Connecting Australia: Social Media “Down Under”

AustraliaAustralia is a great emerging market for businesses who are looking to expand globally.  According to InternetWorldStats.com, Australia has an overall population of approximately 21,766,711 people with about 19,554,832 of them being Internet users. This means that nearly 89.8% of Aussies are connected online. With these numbers, Australia ranks 5th on the list of top Internet penetrating countries. For this reason, marketing online and through social media would be a brands best bet to connect with Australian consumers.

The Sites that Rule Down Under

So what websites are the Citizens “Down Under” visiting? According to  Alexa.com, the top 5 sites being visited by Australians are:

  1. Google Australia
  2. Facebook
  3. Google
  4. YouTube
  5. Yahoo!

The top social media channels being used are as follows:

  1. Facebook
  2.  YouTube
  3. Wikipedia
  4. LinkedIn
  5.  Twitter

#1 Social Media Channel

Facebook Of Course! The social media giant, Facebook, dominates the Australian social media scene with approximately 10,979,580 total users, reports SocialBakers.com. Facebook’s penetration is about 50% compared to total population.

Australians love their brands and SocialBakers lists the top 5 Brands and Media on Facebook in Australia.

Top Brands

1. Quiksilver – 1,422,434 users

2. Bubble O’Bill Ice Cream – 1,163,484 users

3. Ugg Australia – 1,132,585 users

4. Coca-Cola Australia – 717,930 users

5. BONDS – 674,536 users

Top Media

1. Science Alert – 949,101 users

2. MTV Australia – 79,981 users

3. ABC – 75,339 users

4. Nzherald.co.nz – 73,677 users

5. Dinkos.com.au – 70,016 users

If you want to connect with Aussies via social media, your best bet is going to be through Facebook. They offer the largest network of Australians and have the deepest population penetration of any other social network.

Social Medias Plays a Big Part in Australians’ Lives

Sydney SkylineStill not convinced that Aussies are becoming increasingly connected? Check out some of these highlighted stats from Nielsen’s Australian Online Consumer Report:

• Time spent accessing mobile Internet continues its upward trend

• Smartphones take share of pocket: 51% of online Australians aged 16+ now own a smartphone

• Tablet computers more than doubled to 18% of households – forecast to be 39% by 2013. Substantial growth in accessing online media using devices other than desktop and laptop PCs while commuting or travelling increased from 42% in 2010 to 55% in 2011.

• Multi-screen behavior is now a daily habit for many Australians: Six in ten online Australians have used the Internet while watching TV.

• More than one in five online Australians shop/browse online between 6pm and 10pm.

• One of the key areas of growth in Australians’ participation with social media in 2011 was in ‘Liking’ brands (now 57% up from 46% in 2010) and interacting with brands on social media platforms (now 47% up from 41% in 2010).

• Consumers draw on a variety of sources and resources to support their decision making: 71% read other consumers’ opinions and discussions about brands online and 59% watch online videos to help inform their purchase choices.

At the end of the day, social media is on the rise and the use of Social Networks is one of the most important media channels businesses should be taking advantage of in todays world.  With so many Australians connected on the web, through various types of devices, it is the perfect time to create your company’s social media presence “Down Under.”  The average amount of time online Australians spend on average in a week is about 21 hours and 54 minutes – so give your consumers a  site that they can spend a couple minutes on to connect with your brand.

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6 Responses to “Connecting Australia: Social Media “Down Under””

  1. Great post!.. It is always great to have more people dropping by your websites, and your post should come handy for getting more people to drop by.

  2. Hey,as an Aussie marketer living in the US, it’s great to see you promoting Australia, and seeing it in such a positive light! We are very attuned to social media and technology plus we are very big readers of news etc. Just a minor point – No. 4 on the media list should probably be Sydney Morning Herald SMH.com.au and it is read by mostly Sydney population, which is largest in Australia. Thx again for promoting Australia!

  3. John Newell says:

    With more mobile phones than people, Australia IS a well-connected market and a prime objective for overseas businesses wanting to expand online. We are affluent, great spontaneous buyers and ready to adopt and revel in almost any new technology.
    The author is on the money. Worth exploring more of this site to find great ways to capitalise on new and social media.

  4. I love that Australians are early adopters of technology and that half the population is already online and on Facebook. Now it’s time for businesses to get social. Love this blog, lots of trends highlighted here.

  5. keith says:

    professional quality templates for everything from social media images to posters, banners, ads, business cards

  6. keith says:

    An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original—infographics, their product in use or PowerPoint decks—and in others, they used a paid Shutterstock account. They built boards based on their brand personas, representing five different segments, and got to work.

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