Over the past year I’ve really noticed the change in social media, and how it is being used beyond personal use and being more integrated into business. And after reading this article about why social media is more important than ever before, I couldn’t help but agree. This is where businesses today should start to focus more on – their digital presence, their social media profiles. (more…)
With the heightened excitement of the Facebook IPO last Friday, the largest ever recorded by a technology company, many people have been left wondering, How long will this Social Media bubble last? For the last few years, we have seen the impact of Social Media more so from the consumer side. But have we ever thought of the impact Social Media might have within a company?
Recently, I came across an article about how Red Robin, the gourmet burger chain, has implemented an internal social network that mimics Facebook in order to teach mangers all across the country everything they need to know about implementing new items on to the menu. To show the effect of this, we have to look at how things were done prior to technology like social media. (more…)
New restaurants come a dime a dozen, and for a good reason: many of them don’t work out. One of the main reasons there is so much turnover in the restaurant business isn’t because of the market itself, but because the restaurant industry is saturated with eateries that fail to distinguish themselves from the rest of the pack. When consumers have a handful of options for eating any given type of cuisine, successful restaurants have to develop their brand as a tool for attracting clients, or they’ll fail.
Burger King is the “Home of the Whopper.” Dairy Queen serves up “Hot Eats and Cool Treats.” And if you can’t identify a branding or niche for your own restaurant, you need to re-envision how your business plans to build a reputation with its customer base. Developing this brand can be done in a variety of ways. Between the traditional mediums of print and television advertising, plus the new marketing offerings of social media and the Internet, restaurateurs have a variety of outlets available to help them connect with a diverse customer base and emphasize the unique qualities that sets their business apart from the rest of the competition. (more…)
The importance of using Google Places should never be overlooked. Do you have yours yet? Why do you need a Google Places page? These are legitimate questions and the answers, plus helpful hints will be addressed below. In addition to simply having a Google Place page it is important to keep that place ranked high in order to see the benefits of taking the time to claim your place. A Google Places page puts a concrete location to your business. Chances are your business is not yet a household name, by utilizing Google places you can change that. (more…)
By now, I’m sure most of you have at least heard of if not used Yelp at least once to find a place to eat, shop, or visit. Yelp is considered to be a combination of a social network, user review site; as well as a local search web site. The key word in that last sentence is “Local Search Website.” For small local businesses, Yelp should not be an option but a requirement. Whether you like it or not, people will be searching Yelp to see what others are saying about your business, this is why it is absolutely crucial to make sure that you keep a close watch on your Yelp page. Below I will discuss the 4 steps every small business should take into account when creating and managing their Yelp Pages. (more…)
Starbucks has a big brand presence online. Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The offline Starbucks Culture has taken to the airwaves of the Internet and Social Media. Lets take a look at how they became one of the most engaging brands online. (more…)
Your restaurant is on Social Media, but are you seeing results?
You started a Facebook Page, then one of your employees started a Twitter account for your restaurant and just this week that same employee also set up a Google Plus Page. Some of your guests told you they saw your Facebook Page, but you hardly saw an increase in customers this year. (more…)
With the New Year finally here, Branding Personality is heading in a new direction to reach out and teach business owners about the benefits of Social Media within the Restaurant industry. We have written blog posts on the subject and have a Free Ebook for you to download to learn about the benefits of implementing a Social Media Strategy for your Restaurant. These are all great resources to read but wouldn’t it be better if I showed you a real life example of how Social Media has actually increased foot traffic to one unique new place? (more…)