login | webhosting

Call Us 1-877-747-3263
facebook twitter google plus facebook

Blogging Concentrated: Learn How To Monetize Your Blog Right

October 8, 2013 No Comments »

Blogging ConcentratedCoWork+Play is hosting a Blogging Concentrated workshop on Saturday, November 2, 2013. This is great news because that’s where bloggers learn how to really monetize their blogs. If you’re a blogger with an already established audience, you already know how to blog, and you’re ready to make some serious money, then this workshop is a great option for you. It’s a full-day workshop, so be prepared to learn a lot! (more…)

viewpost

How To Amplify Your Brand’s Reach Online

August 21, 2013 No Comments »

How To Amplify Your Brand's Reach OnlineWhen you plan a meeting, you would not want your audience to look like this image, right? Well, when you plan a virtual audience, you wouldn’t want your audience to look like this either. So when you think of building your audience and amplifying your brand, you need to think of a good marketing plan to fill those real or virtual seats. In order to achieve this goal,  it is important to set attainable goals. It is equally important to have a strategic plan in place that will help you reach this goal. Seeing progress and results in a marketing campaign are the best signs of success. At Branding Personality, we work hard to keep track of our progress and are proud to see great outcomes throughout any campaign. (more…)

viewpost

Why You Can No Longer Ignore Google+

August 2, 2013 4 Comments »

Google+I recently read an article on why you can no longer ignore Google+ and I think it’s well worth sharing some important points. The discussion around whether Google+ can be ignored has caused some heated arguments and people have differing opinions on the validity of this particular social media platform, and whether it is really necessary to be on it. So let’s discuss this from a marketing standpoint and let’s see what your opinion is. (more…)

viewpost

How To Create A Community Around Your Blog

July 25, 2013 1 Comment »

5428414543_d444592b7cThe success of your blog is often synonymous with your reputation in social media. Building a community is what each of us seeks to do these days. Your community-building goals differ from your blogging goals. In other words: A business blog has goals, which are different from those of a personal blog. Building an audience or a community is the requirement that all such goals have in common. Here we’ll shed some light on several techniques to help you build your community and stay in touch with your audience. (more…)

viewpost

How To Brand Your Business Through LinkedIn (Part 4)

July 15, 2013 No Comments »

LinkedInWe have come a long way in this series about LinkedIn and good content to gain a branding edge. Part 1 talked about the different properties to get your content seen on LinkendIn in order to get a competitive advantage. Part 2 discussed more specific tools and possibilities for marketers to take advantage of LinkedIn in order to brand themselves, and through that, their company. In Part 3, we’ve discovered how a brand can ensure that its content gets seen by its audience. Now in the final part, we’re going to take a closer look at original content and curating content. (more…)

viewpost

How To Brand Your Business Through LinkedIn (Part 3)

July 11, 2013 No Comments »

LinkedInPart 1 of this LinkedIn series talked about the different properties to get your content seen on LinkedIn in order to get a branding edge. Part 2 discussed more specific tools and possibilities for marketers to take advantage of at LinkedIn in order to brand themselves, and through that, their company. In this part, we’ll discover how a brand can ensure that its content gets seen by its audience.

Let’s first look at how to maximize your content. How can you write the best content you can write? Dan Roth, the executive editor at LinkedIn, offers a 3-step approach. (more…)

viewpost

How To Brand Your Business Through LinkedIn (Part 2)

July 8, 2013 No Comments »

LinkedInPart 1 of this LinkedIn series talked about the different properties of LinkedIn to get your content seen in order to get a branding edge. Part 2 will talk more specifically about the tools and possibilities for marketers to take advantage of at LinkedIn to gain a branding edge for themselves and their companies, as suggested by Dan Roth, executive editor of this platform.

The LinkedIn Company Page
The first tool every company should be using is the company page or profile. As already mentioned in Part 1, this is the number one tool for any business to get seen on LinkedIn and have a credible and established presence within the LinkedIn professionals community.  As explained before, these pages are created when someone puts that business in their personal profile. The company should then assign a manager to that page to make it come to life. (more…)

viewpost

How To Brand Your Business Through LinkedIn (Part 1)

July 2, 2013 No Comments »

Dan Roth, LinkedInI recently listened to Dan Roth, executive editor of LinkedIn, at a PR Week conference. He talked about LinkedIn and how brands can take advantage of it to get a branding edge. This will be a 4-part series about his insights. The first part, this post, will talk about the different properties of LinkedIn and how they work for your brand. The second part will focus on specific tools available on LinkedIn and how brands can take advantage of them. And the third and fourth parts will be focusing on how to create great content and how to ensure it gets shared and seen to propel your brand forward. (more…)

viewpost

Are You Crisis-Prepared?

June 24, 2013 1 Comment »

Crisis CommunicationsAs a PRSA member, I recently got to attend a luncheon focused on crisis communications. This luncheon couldn’t have come at a more fitting time: Right after the Boston Marathon bombings and right when Disneyland had to shut down some of their major attractions. Not that you could compare a Disneyland ride closure to a marathon bombing. But being in Orange County right next to Disneyland, it’s an appropriate topic to talk about when it comes to a crisis, especially when the senior vice president of Disney’s marketing team is on the panel.

And consider what just happened in Bavaria, Germany. They had such devastating flooding, it was even all over the news here in the States. I recently read about BikeSherpa, a company planning bike trips for their customers in that area of Germany. They had just put together a whole Facebook marketing strategy, when the flood hit and they couldn’t implement any of it. So what do you do in these instances? (more…)

viewpost

How To Attract Gen Y – Are You Being The Right Kind Of Social?

June 20, 2013 No Comments »

Social Media PeopleOver the past year I’ve really noticed the change in social media, and how it is being used beyond personal use and being more integrated into business. And after reading this article about why social media is more important than ever before, I couldn’t help but agree. This is where businesses today should start to focus more on – their digital presence, their social media profiles. (more…)

viewpost