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How To Increase Your Twitter Followers

February 15, 2012 11 Comments »

Increase Your Twitter Followers

Increase Your Twitter Followers

Alongside Facebook, Twitter is the largest, most impactful of the social networking sites that are slowly taking over the world. Whether you are a private user or a business service, Twitter has become an essential platform for speaking your mind and making yourself heard. But finding people to follow you is not always an easy task. Luckily, there are a couple of ways in which you can make sure that your tweets reach a bigger audience. You need to keep your tweets: (more…)

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How Starbucks Built an Engaging Brand on Social Media

February 6, 2012 13 Comments »

StarbucksStarbucks has a big brand presence online. Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The offline Starbucks Culture has taken to the airwaves of the Internet and Social Media. Lets take a look at how they became one of the most engaging brands online. (more…)

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How to use LinkedIn to Promote Your Business

February 1, 2012 20 Comments »

LinkedIn

LinkedIn

LinkedIn has grown beyond its original purpose of connecting professionals with potential clients and employers. While Facebook and Twitter can be (and definitely are) used for business, LinkedIn is specifically geared toward building valuable business connections. The professional social media site has also become a terrific business-to-business marketing tool. In addition, it’s likely that LinkedIn recommendations will be taken into account for search engine rankings in the future, similar to how Facebook Likes, Tweets and Google +1s are today. There are many benefits to building and using a LinkedIn company page, but it can be tricky trying to get started. A poorly planned LinkedIn company page is worse than no company page at all! (more…)

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Increase Website Traffic with Stumbleupon

November 4, 2011 2 Comments »

Are you looking to get more traffic to your web page? Have you ever considered a social bookmarking site like StumbleUpon? Stumbleupon is a great tool for increasing web traffic, and will also increase back links to your page. It’s great for SEO! It’s extremely easy to get started, let me show you how.

(more…)

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Foursquare: Are you still under the Radar?

October 14, 2011 No Comments »

With the much-anticipated release of IOS 5, we have seen many new updates to Social Media applications for the Iphone. One in particular is the new update to the Foursquare application. With the arrival of the new IOS 5 software comes new the latest version of the Foursquare application.  Now the location-based application brings us even more location based features.  The latest of these is called “Radar.” (more…)

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Klout Perks: How to Get Them

August 17, 2011 2 Comments »

Now that you have an understanding of what Klout is, lets talk more about these perks and how to acquire them. (Please refer back to the last post on Klout, entitled Klout: What’s your Score? if you don’t have a clue as to what I’m talking about.) Now that you know what your score is, lets see if you qualify for some free stuff.

 

Scores?

A common misconception by new users to Klout, is that only those with higher scores get all the benefits. Wrong! This is entirely untrue. Klout offers perks to its users who are in the best overall position to speak about a product or service to an engaged and interested audience. In some cases, those people will have high scores, but just as many people with lower scores get perks too. It’s all about how much influence you have on a relevant topic/product.

What topics do you Influence on?

The topics in which you know and share a lot of information about are the ones that help Klout determine which perks are right for you. The greater knowledge you have on a topic, the more likely you will receive benefits based on something within that topic. Klout has also just released the +K system, where users can give their peers +K based on the topics in which they have influenced them on. The more you check your topics page and ask friends for more +K on those topics, the more Klout will offer you perks based on those topics.

Location, Location, Location

Another major factor that Klout looks at when determining which Perks you qualify for is, Location. Location is key for Klout, because you’re most likely influential about things in your area. For example, If I’m looking for a good Mexican restaurant in Los Angeles, I am more likely going to listen to my friend that lives there rather than one that is far removed from there. The more you check-in to places on social media, the more Klout knows about where you like to hang out and what you like to do and will focus more specific perks for you based on your habits,

Focused Perks

Lastly, Klout isn’t one of those websites that offers daily deals.  There is already a bunch of annoying ones out there for that. Klout really strives on providing the right perks to the right person at exactly the right time, and they work at perfecting it every day. They do a really good job at targeting the right influential people to help promote various products. If you haven’t gotten a perk yet, that’s fine, it just means you need to become more social on topics in which you know decent amount on.

So our advice is to get out there and share information with your friends and engage in conversations on the topics that interest you. Remember its not how many followers, but the quality of your followers!

 

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Facebook teams up with Skype for Facebook Video Chat

August 15, 2011 3 Comments »

I don’t know if you have gotten the new Facebook chat yet, or if you have, if you’ve even noticed the video button near the top of the chat window. Recently, Facebook announced that it has teamed up with Skype to bring users a new Video Chat feature in their newest chat update. Facebook is excited about this new service, and thinks that this will be a huge hit. Now users can simply call their friends right on Facebook and have conversations face to face.

In order to use this new feature, you need to set it up. To get started, first you must visit http://www.facebook.com/videocalling. Once you’ve arrived at the page click on the “Get Started” button. This will begin the installation process, where you will be asked to download and install the new video chat plug-ins. This should take only a few of seconds, it may ask your permission to install depending upon the browser you are using. Yes, Facebook Video Chat is supported on all browsers, so there is no need to worry.

Once you have finished your install, open up a chat box to call a friend. There are two ways to initiate a Video Call. You will now see a Call button on the top right of your screen in-between the Message and Poke Buttons. You can click there to start a video chat with someone, or you can also start a regular chat with someone and then click the video button in the top right of the chat window. It’s really that simple, no need to worry anymore about people’s skype names or ichat names anymore. Just simply find them on Facebook and click the video button to begin chatting face to face!

 

Here is a video brought to you by Facebook on their new Video Chat!

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Google Plus: What is it? How do we use it?

August 1, 2011 1 Comment »

I’m sure the majority of you have already heard about Google+ by now, but for those of you that haven’t, here is a little tell all about it. Google+ is Google’s new Social Media Platform. In layman’s terms it’s the new Facebook. Since Google is already the “gateway” to the Internet, it made sense for them to develop their own social platform to keep web traffic up on their site.

Organize your Friends in Circles

Google+ allows its users to bring together all of their friends in one place and easily organize them into different groups. These groups are what Google likes to call “Circles.” You can create different circles for different contacts such as one circle for close friends, another for business contacts, and another for just family. The possibilities are endless! They are extremely easy to make, all you have to do is just click, drag, and drop that contact into the circle of your choice, it’s that simple!

Huddle, Group Chat with your Buddies

The Google+ platform has upgraded a few of the most common features seen on other social media sites, for example the ever famous chat feature.  Google+ has taken the chat function and taken it to a whole new level with its huddle feature. Huddle is a group messaging system that allows you to chat with a number of friends all at once on your mobile phone! Huddle allows all its users to see what everyone else is saying so that everyone can take part in the conversation.

What exactly is a Hangout?

Another way in which you can converse with friends on Google+ is through the “Hangout” feature. This feature allows you to “hangout” through a video chat. You can hangout with just one person or multiple people. While in your hangout, you can converse by old school chat as well as by video. There is even a place where you can share YouTube videos in a way that everyone can watch at the same time. It even allows you to select then next video as well as change the video for everyone at anytime!

Sparks, Google’s new RSS Feeder

Another cool feature, that Facebook lacks, is a kind of RSS reader called Sparks. Sparks allows you to designate your interests, and then has Google+ scan the internet and collect various articles, videos, and photos of the things you love, so that you can read and share them when you get a chance.

Overall Google+ has revolutionized a new way in which we can interconnect socially on the web. It has taken some of the old, “Facebook,” added some new features that totally appeal to the avid social media user. This is just the beginning for Google+ and we expect more great features to roll out as more and more people migrate on the site.

Here’s a quick look at Google+

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Create a Presence on Facebook

December 8, 2010 1 Comment »

Create a presence on FacebookThe easiest way to start interacting with your fans is to create a Facebook Fan Page.

Be sure to add a photo of yourself. People respond better to faces than logos. Its important to be approachable so people that you may not know feel comfortable enough to reach out to you. Also, try to fill out the rest of your profile completely including your business information and even photos of your business or events you have participated in. Your brand will look more credible when your profile is filled out completely.

Invite your friends to become a fan. It’s easy to make a warm invitation to others and ask for their support on your projects. Once you have 25 fans, you can create a vanity URL. A vanity url allows you to customize your page a little bit more. Facebook randomly assigns a number to your page, but with a vanity URL, you can decide what your Facebook URL will be. Visit facebook.com/username to register your vanity URL. Be sure to pick a name that represents your business well because once you pick it, you can’t change it!

Next, be sure to update your page. The only rule I have is “Never be Boring!”  Post because you have something interesting to say, not just to hear yourself “speak.” Some great ideas to get started, be a resource! You don’t always have to post information about what you are up to. You can share articles from other websites. And don’t always share the big players, they usually get enough traffic. Help the smaller guys get more attention by sharing their quality content. Mix in updates that aren’t always related to your business. Facebook doesn’t always have to be about business. Let them see your personality and connect on a personal level.

Once your content is up, be sure to interact with your fans. If they ask a question, be sure to reply in a timely manner. You can also comment on other pages. You have to give love to get love. So don’t just sit there expecting people to come to you. Go out and interact with them first.

Go to www.facebook.com/pages to start setting up your Facebook Page for your business or personal brand. If you need any help setting up your Page, we love to help you with that. Call us at 1-877-747-3263 or email facebook@brandingpersonality.com and we’ll get you set up and attract your first fans to your new page!

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The 2 Types of Social Media Clients

March 30, 2010 1 Comment »

Different sized businesses have different needs when it comes to Social Media. While some needs overlap, there isn’t a one size fits all plan.

The first type of client would be a big business or a large corporation. This is a company with an established name and identity that needs to remain consistent throughout their social media presence. They are seeking brand reputation and to start a conversation with its customers and interested parties. Their need is to turn their product value into a social value. They are looking for a relationship with the customer because they have more to offer than just their quality product.  Corporate companies are focused more on reputation. They have a perspective on their brand and they are looking to enhance an image.

The second type is the small business that might have a local following or locally established name, but basically hasn’t built their brand yet. They want to use social media for establishing their name and growing their market to a larger area.  When working with a small company, it’s about developing brand recognition and trust as well as make people aware that the brand exists and that it offers value.

I love to help companies find the conversation, it’s like exploring the world for that client. Find out who your potential customers are, how they behave and how you, as a new brand can become of value to these potential customers.

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