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Facebook Fan Page Timeline Tutorial [Infograph]

March 16, 2012 5 Comments »

As most of you know, all Facebook Pages will be converted over to the Timeline format by the end of the month.  Recently, I came across a great info graph that covers all of the changes along with some of regulations that Facebook will be enforcing with the new changes. I will break each one down to make them easier to understand so that Facebook doesn’t take it upon themselves to change up your page without your knowledge. (They have recently done this to one of our clients with out warning!) (more…)

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The Costs of Facebook’s New Timeline for Pages

March 9, 2012 9 Comments »

Introducing TimelineIn a recent survey conducted by Duke University’s Fuqua School of Business and the American Marketing Associaiton, Chief Marketing Officers are planning on scaling back on traditional advertising by 0.8%. According to previous results from a survey held in August 2011, CMOs were planning to increase their spending on traditional ads by 1.3%. On the other hand, digital marketing is expected to increase 12.8% over the next year. (more…)

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Are you looking for a Facebook Advertising Management Tool? Qwaya [Review]

February 22, 2012 8 Comments »

Qwaya

Promoting Ads on Facebook gets easier and more efficient with, Qwaya, A new Facebook Ad management tool. What makes Qwaya stand out from other Facebook Ad management software platforms, is the combination of its analytic power and the ability to customize ads to split/ micro target your target audience. This combination of tools goes above and beyond what Facebook currently offers.

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10 Content Ideas That Generate Engagement on Social Media

January 24, 2012 5 Comments »

Generate Engagement

Generate Engagement

The livelihood of your Facebook post or tweet depends on how people engage with your content. Is your post ignored by numerous followers, or are people actually liking your posts, commenting, +1-ing, retweeting or sharing it.

This post shows you 10  simple ways to generate engagement with your audience on Social Media. Remember though, not all engagement is created equal. So to get the results you want, have your content be related to the results you want to get. If you want more likes, make sure you’re posting content that people will like. If you want to generate more comments and conversation, make sure that your content is stimulating enough that it creates engaging conversations between your brand and your followers.

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5 Favorite Online Tools to Manage your Facebook Page

December 20, 2011 6 Comments »

Managing a Facebook Page can be a difficult task, especially if you have multiple Pages to manage. There are more and more web services available that help you to manage multiple social media accounts. Many of them however aren’t making the cut. Below you will find a list of our 5 favorite ones that we at Branding Personality have tested and use. We share with you how they work and we share our thoughts on the benefits of using them. If you use these or any other services, please feel free to leave a comment below and let us know! (more…)

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Does your Facebook Page Have a Strong Call to Action?

December 6, 2011 6 Comments »

We visit and like Facebook Pages while browsing on Facebook, but are we inclined to do so by the content posted or simply because we already knew and liked that brand? Today I will take a look at three different Facebook Fan pages that have successfully captured visitors as fans by diverting them to a special Welcome Tab, before they can see what is on their wall. We will take a look at three completely different examples of how companies capture fans with a strong Call to Action. (more…)

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How to Boost Your Business With Facebook

October 31, 2011 No Comments »

The future of advertising lies within Social Media. This is true today and can already be seen with Promoted Tweets and Facebook Sponsored Ads. Since social media sites like Facebook and Twitter connect hundreds of millions of people daily, what better place is there to advertise? With all the excitement of talking and sharing things with friends, most people don’t even realize how bombarded they are with advertisements every day. Why not cash in on this free opportunity to get your business in front of millions also? It’s both cost effective and simple to do. Let me show you how you can boost your business with Facebook with these simple steps.

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How to Link Your Facebook Account with Your Twitter Account

October 26, 2011 1 Comment »

People these days are somewhat skeptical about joining a new social network because they feel they can’t keep up with all of them at the same time. They also see it as a huge commitment since they will have to consistently login to multiple accounts to keep up with their friends and so on. Well what if I told you that you could link some accounts together in order to keep current on both of them? (more…)

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People Don’t Like the new Facebook Updates

October 19, 2011 No Comments »

Facebook Gets a Big Thumbs DownAfter the revealing of the new Timeline feature by Facebook, I thought I was the only one who saw this as the craziest thing to come out in the social media word to date. Well it turns out that I wasn’t the only one. Yesterday, USA Today released numbers from a recent telephone poll in which they conducted based on the new updates to Facebook. (more…)

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What are People Talking About with the New Facebook Analytics Tool?

October 7, 2011 No Comments »

With the new updates to Facebook, It comes as no surprise that Facebook would have to upgrade its analytics tools as well. In recent days Facebook has added a new tool to gauge how well Pages are doing. If you have noticed, underneath the amount of (more…)

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