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Social Business: How Social Media has changed Business as we know it!

May 21, 2012 1 Comment »

With the heightened excitement of the Facebook IPO last Friday, the largest ever recorded by a technology company, many people have been left wondering, How long will this Social Media bubble last? For the last few years, we have seen the impact of Social Media more so from the consumer side. But have we ever thought of the impact Social Media might have within a company?

Red Robin

Courtesy of Red Robin

Recently, I came across an article about how Red Robin, the gourmet burger chain, has implemented an internal social network that mimics Facebook in order to teach mangers all across the country everything they need to know about implementing new items on to the menu. To show the effect of this, we have to look at how things were done prior to technology like social media. (more…)

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14 Tactics to Exploit the Power of Social Media for Business

May 9, 2012 8 Comments »

Power of Social MediaSmall and medium sized businesses, entrepreneurs, law firms, web design companies, etc. always aspire to make a name for themselves in their respective markets. This can only be achieved by building a brand. Your brand is all about portraying yourself, your business, and the products and services you offer. In other words, brand is actually your image. Fortunately, the evolution of social media has given everyone the opportunity to connect with likeminded people or their targeted group. For this, you need a content strategy and a small amount of time on a daily basis. Everywhere you aspire to succeed, there needs to be proper planning and foresight. The following are great tactics on exploiting the power of social media for your business. (more…)

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Connecting the Citizens of Hong Kong via Social Media

May 4, 2012 2 Comments »

Hong Kong SkylineWith a population of about 7.1 million, Hong Kong is one of the most densely populated cities in the world. Big on business and trade, Hong Kong is another international hub in Asia that attracts many internationals and expats alike.

In a big city known for its big business, the people of Hong Kong work hard and play hard. With all that hard work during the week and only the weekends to socialize, Social Media allows for “Hongkongers” to keep in touch with each other during those tough work schedules.

Of the 7.1 million people in Hong Kong, nearly 5 million people use the Internet. So what social media sites are they using over in HK? (more…)

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Social Media Across the Pond – United Kingdom

April 30, 2012 2 Comments »

UK GuardThe United Kingdom is amongst the largest nations within the European Union.  InternetWorldStats.com estimates that there are about 53 million Internet users in the UK – giving the folks across the pond an 84% Internet penetration. Although Northern Ireland lags behind the South Eastern region of the UK, as a whole they’re still well connected in comparison to some of the smaller EU nations.

So what social media sites dominate in the UK? Hitwise reports that: Facebook, YouTube, Twitter, Tumblr, LinkedIn, and Instagram are the most visited social media sites.  Facebook is “King”, and boasts over a 50% share of visits amongst the top 6 social media sites. We got some great insights from Xposure on some interesting stats about the social media heavy weights in the United Kingdom. (more…)

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Graphite: A New Social Commerce Platform

April 25, 2012 9 Comments »

Yesterday brought the arrival of a new social platform for S-Commerce or what most refer to as Social Commerce. This new platform is called Graphite and is being brought to us by the 8thBridge Technology Company under the direction of Wade Gerten. Graphite, in its simplest form is a monthly fee based Suite of plug-ins, built for the new coming Social Commerce, which enables brands to leverage social media without giving up any sort of brand control.  By using Graphite, Brands can better tailor their content to create Shoppable stories, promotions, and Ads for particular products on Facebook. (more…)

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OH CANADA! How our neighbors to the north feel about Social Media!

April 20, 2012 9 Comments »

Canada FlagLooking to expand your business “near shore”? Canada is a great market to start. Our neighbors to the North are more like us Americans then many think. Here’s the run down – InternetWorldStats.com estimated Canada’s total population in 2011 at 34,030,589 million and about 79% of those Canadians are Internet users (26,960,000 million internet users). Canada’s high online activity, cultural similarities to the U.S., and close location make it a great market for your business to connect with Canadian consumers, but that’s just it. A recent report by Edelman.ca shows us that although trust in social media has increased in Canada, it is still low. Companies should use Social Media as a way to bring Canadians together around a common interest and not a channel to implement traditional marketing campaigns. (more…)

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Why Using Social Media Is Essential for Today’s Business

April 18, 2012 10 Comments »

Social BusinessIn the ever-increasing age of Information Technology (IT), using social media for business has become a quintessential part of marketing products and services. According to an estimate, only a couple of popular social media sites have as much as 800 million users. Facebook alone has this many! So, you can imagine the extent to which you can reach customers in a quick and cost efficient manner through social media. I recently came across somebody that very beautifully compared social media with a shopping mall. A social media site is just like a virtual mall and if you are present in that mall with your products and services then obviously you are making your presence felt amongst your potential buyers. (more…)

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Connecting Australia: Social Media “Down Under”

April 13, 2012 4 Comments »

AustraliaAustralia is a great emerging market for businesses who are looking to expand globally.  According to InternetWorldStats.com, Australia has an overall population of approximately 21,766,711 people with about 19,554,832 of them being Internet users. This means that nearly 89.8% of Aussies are connected online. With these numbers, Australia ranks 5th on the list of top Internet penetrating countries. For this reason, marketing online and through social media would be a brands best bet to connect with Australian consumers. (more…)

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Facebook: What Are People Talking About?

April 9, 2012 6 Comments »

People Talking AboutIn the past, many people would judge a Facebook page based on the number of likes that it had. This is still sort of true today, but the fact of the matter is that likes alone doesn’t make your page successful. What makes your page successful is having an engaging fan base. What constitutes an engaging fan base you ask? Don’t worry you came to the right place to learn more about it. I will go over what Facebook analyzes to come up with that pesky # of people talking about number! (more…)

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Use Social Media to connect with your audience in Singapore

April 6, 2012 2 Comments »

Singapore FlagSingapore is an international hub for businesses. Singapore is a prime location that has attracted many foreigners and expats – making this city a melting pot of cultures, ideas, and much more. This melting pot made Singapore into one of the most technologically advanced countries in Asia. Singapore is one of the most “evolved” social media markets around the world because of the technology infrastructure in place; how people use Internet for daily activities; and a population that stays globally connected. These factors have driven Singapore to evolve so quickly into the most online active markets in South East Asia.

Singapore has the highest level of Internet penetration in Southeastern Asia, as   consumers in Singapore are frequently accessing the Internet more than any other of the Southeast Asian countries and through various channels. The use of social media and online interaction is increasing, Singaporeans trust consumer opinions posted online very high. Online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second to recommendations from family and friends. As its very easy to publish and read customer opinions about your products, it is important that companies are present, active, and sensitive to what their buyers are saying about their products.

Social media plays big part in Singaporeans lifes

Singapore Skyline

Social media has become an important part of the new Singaporean lifestyle. Singaporeans discuss social issues, gather news, share family memories, organize social events, express creativity,  create professional networks, do comparison shopping and find places to eat, and things to buy.

Here are some statistics from the Nielsen’s 2011 report about digital consumers in Singapore:

  • 45% have an active YouTube profile
  • 77% maintain an active Facebook profile
  • 85% an internet capable phone
  • 23% now have a tablet computer in their homes
  • 70% use a smart phone
  • 69% of Internet users connect with brands via social networks. Singaporeans are becoming increasingly “connected” through pc and mobile devices.
  • 5.9% of all Internet traffic in Singapore is now coming from non-computer devices.

This active audience on social media is huge for brands and businesses that are looking to enter and connect with a Singaporean market. It is important for companies to create an online presence that their target audience can connect with. Creating an online identity through social media channels will increase your company’s brand awareness and engage consumers to become loyal brand ambassadors. With Social media, companies  put a face and a personality to their brand, they humanize it and give consumers a real personal relationship. Social media is an influential and important channel of communication for consumers in Singapore and around the world.

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