Every day, thousands upon thousands of interesting, creative, and newsworthy stories are written by bloggers from around the world. But with so much content circulating in the blogosphere, often times those wonderful stories get buried in the archives, ceasing to reach the great potential they’re capable of achieving.
Would you like to not just create a halo effect, but also keep it going for an entire year? In other words: How would you like to create a constant flow of new followers and customers?
Justin Bieber is so famous because he is constantly in the news. Had he been in the news once, he would have gotten some attention. But because he’s covered constantly and everywhere, he’s got millions of followers all over the world. Having content about you out there is extremely important, and if you can make it shareable and findable, then that’s the way to go. So, how do you do that?
Articles, social media, and blogs are the top three and most effective ways to create content that is both findable and shareable. In the post “Create a Halo Effect Through,” I wrote about the value of bloggers and how to get your brand or product onto the right blog and on their social media. So let’s see how to take this a step further and extend this reach to keep it going all year. You will not just get seen, found, and shared once, but all year long! (more…)
When working with bloggers, you create a halo effect. In other words, you are borrowing someone else’s fame and influence to reach a specific audience. It works with celebrities in the same way. If Justin Bieber wears Marc Jacobs, millions of girls are going to start buying Marc Jacobs. Translate this principle to bloggers: Take Dino Dogan, Ana Hoffman, Chris Voss – each of these bloggers is unique and has a loyal audience that loves them and looks up to them.
When a mom’s favorite blogger says the newest laundry detergent is the latest and greatest, and gives a specific reason as to why that is so, that mom is likely to try it out. If your laundry detergent then delivers on that promise made by the blogger, you, as a brand, made a new fan, and a new longterm customer.
The hot niche within the blogger community is the so called mommy bloggers. They write about a wide array of topics as long as they are of interest to moms (and let’s face it: that’s a lot!). Because of that, almost any brand will be successful in marketing their name through mommy bloggers. Moms are also the main decision makers as to how daily spending is allocated. They make most purchasing decisions in a household and they like trusted brands. Naturally, this is the biggest audience most brands want to reach.
Readers love to hear what the next thing is that these bloggers are going to share, and then they re-share it on social media. These bloggers are trusted journalists, they have credibility and readers love them and their content. Bloggers have turned into online celebrities themselves. A blogger vouching for a product or company can immediately get customers running to the store.
These bloggers get it.
They are trusted.
They are (like) friends.
They have the audience your brand wants to reach.
They have credibility. They are trusted. Readers trust recommendations from a friend more than any other form of marketing.
So how can your brand leverage bloggers?
CoWork+Play is hosting a Blogging Concentrated workshop on Saturday, November 2, 2013. This is great news because that’s where bloggers learn how to really monetize their blogs. If you’re a blogger with an already established audience, you already know how to blog, and you’re ready to make some serious money, then this workshop is a great option for you. It’s a full-day workshop, so be prepared to learn a lot! (more…)
The success of your blog is often synonymous with your reputation in social media. Building a community is what each of us seeks to do these days. Your community-building goals differ from your blogging goals. In other words: A business blog has goals, which are different from those of a personal blog. Building an audience or a community is the requirement that all such goals have in common. Here we’ll shed some light on several techniques to help you build your community and stay in touch with your audience. (more…)
We have come a long way in this series about LinkedIn and good content to gain a branding edge. Part 1 talked about the different properties to get your content seen on LinkendIn in order to get a competitive advantage. Part 2 discussed more specific tools and possibilities for marketers to take advantage of LinkedIn in order to brand themselves, and through that, their company. In Part 3, we’ve discovered how a brand can ensure that its content gets seen by its audience. Now in the final part, we’re going to take a closer look at original content and curating content. (more…)
I just read an article on Forbes about how to become a super achiever for your business. All ten points that the author, Jenna Goudreau, made focused on personal attitude, smart thinking, and doing the right things.
As I was reading her advice, I realized that all of it also translates into social media success. If you apply the advice on how to be a super-achiever personally to social media, your potential of becoming a social media super-achiever is just as great. Apply it to your business, and you will probably see the results you’ve always wanted to see. (more…)
I’ve been to several events in the past few months with speakers talking about the Customer Experience. More companies are creating a Customer Experience Manager position because they understand the importance of creating a consistent and superior experience for customers. Oracle and Salesforce have dedicated sessions at their events for Customer Experience Managers because they understand how integral this position is to the success of a company. (more…)
This is a 60-90 minute content marketing workshop designed for a social media and/or marketing team. This workshop can be done as a small group activity, or you can divide a large group into 2-4 groups for the Analysis Exercises and Challenge Questions.
- Analyze an example of a company that uses content marketing to consistently engage with customers and build strong brand awareness
- Discuss how The Honest Company uses social media platforms i.e. different types of content and customer engagement
- Apply knowledge to takeaway challenge questions to perform self-analysis of your company’s content marketing (more…)
Are YOU Losing Social Media Followers?
I read an article on Mashable last week: “Facebook lost 1.4 Million Users. Does that Matter?” Now, after scanning the article and realizing that the loss equates to less than 1% of Facebook’s overall users, my initial reaction was oh well, they will bounce back.
But after a few moments of introspection, I realized my train of thought was inherently flawed, especially since I call myself a social media strategist and work with many small businesses to create compelling social media campaigns that aim at increasing engagement and establishing long-lasting, fruitful relationships. (more…)