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How to Use Social Media Like a Kardashian

February 20, 2013 1 Comment »

The Kardashians and Their Social Media KingdomIt is no secret that the Kardashians are famous for simply that, being famous. But how did they rise from a reality TV show to American Royalty in just 7 years? Branding. Not only do they have their own personal clothing, cosmetic, and housewares lines but they also use social media to promote everything else they do.

From Instagram to Keek, the Kardashians have taken over the social media world one tweet at a time. And with Kim’s upcoming child from her beau Kanye West, another branding mogul will be born. It wouldn’t be surprising if the new Kardashian-West got their own twitter account to track how many bottles they’ve consumed in a day.

Don’t be Afraid to be a Diva
Okay, so maybe the pictures of the Kardashians in bikinis and holding $10,000 Hermes handbags are part of what bring them followers. However, they don’t just post about anything and everything.  They post about things that are true to who they are and their brand.

Before you post things to your social media accounts, ask these questions:

1. Is this post representing my business well?

2. What popular hashtags are applicable to this post?

3. Am I linking followers back to my company’s website?


Everyone including Kim Kardashian’s cat, Mercy, knows how to use Facebook. Facebook is a great way to link people back to your website. Glam up your Facebook page and fill it with new and exciting information. Unlike other social media outlets, Facebook gives followers the opportunity to really learn about your business and website.  Make sure to include valid information in your “about” section and stay on top of Facebook posts.

To gain more Facebook traffic, advertise free giveaways to followers of your Facebook page. Being cheap never got the Kardashian sisters anywhere.  They are always using Facebook to offer followers and fans free merchandise. After all, nobody can resist some free swag.


Twitter is the Kardashians favorite social media tool, and rightfully so.  With the ability to reach across your fan-base in just seconds, you can send a tweet anywhere.  Even when they are across the world, the Kardashians are still tweeting and maintaining a relationship with their Twitter followers.

Delegate a good 10 to 15 minutes to Twitter a day. Maybe even two minutes every hour to send a quick tweet out into the Twitter-sphere. By demonstrating an on going presence people will link back to you.

Worse comes to worse, hashtag #kardashian. That should bring you a few new followers.


With over 6 million followers on Instagram, it is no secret that Kim Kardashian uses Instagram for just about everything. Instagram is a way to connect to fans, the world, and other businesses strictly through the means of photography. Although they Instagram pictures of nothing less than their fabulous lifestyle, the Kardashians are constantly promoting their brands. By snapping quick pics of your businesses leading product, followers can have access to your business and personal life. Much like with Twitter, Instagram utilizes hashtags to attract more users back to your Instagram page.  Use at least one hashtag with every picture you post, in order to link people back to you and attract more followers.

Start by taking pictures that are of your niche. Advertise new products, new employees, or screen shots of new posts on your blog.


Keek is the newest addition to the social media family.  Kylie and Kendall Jenner were the first in the Kardashian clan to start utilizing Keek. Keek acts similar to Instagram except you can post small videos instead of pictures. Because Keek is newer to the social media world, start getting people excited about this new tool!


Last but not least, always promote your social media pages on your website, business cards, and anywhere in your office. Encourage people to like your Facebook page and follow you on other social media tools.

Theo Schmidt has worked as a software engineer in Los Angeles since graduating from UCLA in 2006 with a degree in computer science. He spent five summers working for an SEO Calgary company, where he developed a love for social media. He enjoys spending time in the outdoors and is an environmental activist.


The Customer Experience Book Club

February 6, 2013 1 Comment »

I’ve been to several events in the past few months with speakers talking about the Customer Experience. More companies are creating a Customer Experience Manager position because they understand the importance of creating a consistent and superior experience for customers. Oracle and Salesforce have dedicated sessions at their events for Customer Experience Managers because they understand how integral this position is to the success of a company. (more…)


5 Reasons to Use Pinterest for Your Business

January 28, 2013 6 Comments »

5 Reasons to Use Pinterest for Your BusinessSince the beginning of 2012, Pinterest has gained a large following of users and continues to grow every month. It has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users frequent the website on a regular basis looking for images that peak their interest so that they may “repin” those images to share with their own followers. With more than 25 million unique visitors, Pinterest can be a great method to generate interest in your business practices. Here are 5 reasons to use Pinterest for your business. (more…)


Push Your Business Ahead with Smart Mobile Marketing

January 25, 2013 1 Comment »

via Rob Campbell

Rob Campbell via Flickr Creative Commons

More and more technologies are emerging fast and empowering both customers and businesses to stay connected irrespective of their location. As more and more people rely on their smart phones to stay connected with the world, they want business information to be delivered to them concisely and available for reading on the go. Smart mobile marketing can bridge the gap between the businesses and customers by enabling them to communicate with each other on the go. Below are some of the tips to push your business ahead with mobile marketing: (more…)


Content Marketing Workshop: The Honest Company

January 23, 2013 1 Comment »

The Honest CompanyThis is a 60-90 minute content marketing workshop designed for a social media and/or marketing team. This workshop can be done as a small group activity, or you can divide a large group into 2-4 groups for the Analysis Exercises and Challenge Questions.

Learning Objectives:

  • Analyze an example of a company that uses content marketing to consistently engage with customers and build strong brand awareness
  • Discuss how The Honest Company uses social media platforms i.e. different types of content and customer engagement
  • Apply knowledge to takeaway challenge questions to perform self-analysis of your company’s content marketing (more…)


Lance Armstrong Needs a New Tour

January 16, 2013 1 Comment »

Dominic Chan/Wenn via Hollywood.com

Dominic Chan/Wenn via Hollywood.com

If you go to lancearmstrong.com, click on his bio. It tells the story of a man stricken with cancer who overcame that and many other obstacles and won the Tour de France not once, but several times.

Hey Lance, you may want to update your site and take down that part about the Tour de France. In case you didn’t hear, the titles were stripped from you. Also, millions of people are expecting a confession from your interview with Oprah. (Oprah, in a classic teaser move, is playing coy, neither confirming nor denying a confession.)

Why are we so upset about Lance Armstrong? Did Americans even care about the Tour de France before Lance Armstrong? (Not really).  Can you name another Tour de France winner? (Unless you’re a dedicated cyclist, probably not). Why are we wondering if Lance can “come back?” Will the public allow him to come back? (more…)


Why You Should Engage with Google + Communities

January 14, 2013 3 Comments »

What Robert Frost Can Teach Us About Google + CommunitiesWhile you are sitting at your desk, pondering the ways to break into social media so you can make that conversational mark for your business or company, you should think of  Google + Communities, Robert Frost, and his famous poem, The Road Not Taken. Maybe you first saw the poem in an English classroom in high school, or on some motivational poster that was hanging like a beacon of hope for all to see; and just maybe you remember the last few lines, the ones that strike home, the ones you won’t be quizzed on but should write down in your journal for rainy-day reflection: (more…)


How Are You Organizing Your Social Media Team?

January 11, 2013 2 Comments »

In the marketing minds of companies looking to dash into the social media marathon of consumer engagement, there seems to be one burning question: how do I craft a social media department that can sustain company values while tip-toeing the social tightrope of ingenuity and innovation (without falling over the cliff of digital obscurity)? (more…)


3 Marketing Challenges from The Bachelor

January 9, 2013 3 Comments »

How The Bachelor Can Revamp Your Marketing StrategyThis past Monday, the seventeenth season of The Bachelor premiered to 6.81 million viewers. Like many other women, I am following the saga of Sean and his quest for “true love.”

“But you’re an intelligent, busy woman, Lori. Why waste your time watching The Bachelor?”

The Bachelor isn’t as mindless of television as you may think. It’s carefully strategized to tell the most entertaining story. This is similar to our goals with marketing: we want to craft the best story possible for our clients, keep their customers emotionally involved, and increase their revenues so they see ROI on their investment.

Here are 3 challenges we can take away from The Bachelor: (more…)


Taco Bell Speedos and the Engagement Power of Social Media

January 7, 2013 2 Comments »

Thinking Outside the Social Media BunsHaving been on hiatus from social media this weekend, thanks in part to the cold I have that just won’t seem to go away and the hours spent boxing up my apartment belongings in preparation for my move out of Los Angeles, I was sifting through layers and layers of social media news and updates when I found a Mashable.com post titled, “Taco Bell Comes up with Another Epic Social Media Win.” (more…)