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The Customer Experience Book Club

February 6, 2013 1 Comment »

I’ve been to several events in the past few months with speakers talking about the Customer Experience. More companies are creating a Customer Experience Manager position because they understand the importance of creating a consistent and superior experience for customers. Oracle and Salesforce have dedicated sessions at their events for Customer Experience Managers because they understand how integral this position is to the success of a company. (more…)


5 Reasons to Use Pinterest for Your Business

January 28, 2013 6 Comments »

5 Reasons to Use Pinterest for Your BusinessSince the beginning of 2012, Pinterest has gained a large following of users and continues to grow every month. It has been used to share images across the Internet for a variety of reasons from entertainment value to advertising campaigns. Millions of users frequent the website on a regular basis looking for images that peak their interest so that they may “repin” those images to share with their own followers. With more than 25 million unique visitors, Pinterest can be a great method to generate interest in your business practices. Here are 5 reasons to use Pinterest for your business. (more…)


Push Your Business Ahead with Smart Mobile Marketing

January 25, 2013 1 Comment »

via Rob Campbell

Rob Campbell via Flickr Creative Commons

More and more technologies are emerging fast and empowering both customers and businesses to stay connected irrespective of their location. As more and more people rely on their smart phones to stay connected with the world, they want business information to be delivered to them concisely and available for reading on the go. Smart mobile marketing can bridge the gap between the businesses and customers by enabling them to communicate with each other on the go. Below are some of the tips to push your business ahead with mobile marketing: (more…)


Content Marketing Workshop: The Honest Company

January 23, 2013 1 Comment »

The Honest CompanyThis is a 60-90 minute content marketing workshop designed for a social media and/or marketing team. This workshop can be done as a small group activity, or you can divide a large group into 2-4 groups for the Analysis Exercises and Challenge Questions.

Learning Objectives:

  • Analyze an example of a company that uses content marketing to consistently engage with customers and build strong brand awareness
  • Discuss how The Honest Company uses social media platforms i.e. different types of content and customer engagement
  • Apply knowledge to takeaway challenge questions to perform self-analysis of your company’s content marketing (more…)


Lance Armstrong Needs a New Tour

January 16, 2013 1 Comment »

Dominic Chan/Wenn via Hollywood.com

Dominic Chan/Wenn via Hollywood.com

If you go to lancearmstrong.com, click on his bio. It tells the story of a man stricken with cancer who overcame that and many other obstacles and won the Tour de France not once, but several times.

Hey Lance, you may want to update your site and take down that part about the Tour de France. In case you didn’t hear, the titles were stripped from you. Also, millions of people are expecting a confession from your interview with Oprah. (Oprah, in a classic teaser move, is playing coy, neither confirming nor denying a confession.)

Why are we so upset about Lance Armstrong? Did Americans even care about the Tour de France before Lance Armstrong? (Not really).  Can you name another Tour de France winner? (Unless you’re a dedicated cyclist, probably not). Why are we wondering if Lance can “come back?” Will the public allow him to come back? (more…)


Why You Should Engage with Google + Communities

January 14, 2013 3 Comments »

What Robert Frost Can Teach Us About Google + CommunitiesWhile you are sitting at your desk, pondering the ways to break into social media so you can make that conversational mark for your business or company, you should think of  Google + Communities, Robert Frost, and his famous poem, The Road Not Taken. Maybe you first saw the poem in an English classroom in high school, or on some motivational poster that was hanging like a beacon of hope for all to see; and just maybe you remember the last few lines, the ones that strike home, the ones you won’t be quizzed on but should write down in your journal for rainy-day reflection: (more…)


How Are You Organizing Your Social Media Team?

January 11, 2013 2 Comments »

In the marketing minds of companies looking to dash into the social media marathon of consumer engagement, there seems to be one burning question: how do I craft a social media department that can sustain company values while tip-toeing the social tightrope of ingenuity and innovation (without falling over the cliff of digital obscurity)? (more…)


3 Marketing Challenges from The Bachelor

January 9, 2013 3 Comments »

How The Bachelor Can Revamp Your Marketing StrategyThis past Monday, the seventeenth season of The Bachelor premiered to 6.81 million viewers. Like many other women, I am following the saga of Sean and his quest for “true love.”

“But you’re an intelligent, busy woman, Lori. Why waste your time watching The Bachelor?”

The Bachelor isn’t as mindless of television as you may think. It’s carefully strategized to tell the most entertaining story. This is similar to our goals with marketing: we want to craft the best story possible for our clients, keep their customers emotionally involved, and increase their revenues so they see ROI on their investment.

Here are 3 challenges we can take away from The Bachelor: (more…)


Taco Bell Speedos and the Engagement Power of Social Media

January 7, 2013 2 Comments »

Thinking Outside the Social Media BunsHaving been on hiatus from social media this weekend, thanks in part to the cold I have that just won’t seem to go away and the hours spent boxing up my apartment belongings in preparation for my move out of Los Angeles, I was sifting through layers and layers of social media news and updates when I found a Mashable.com post titled, “Taco Bell Comes up with Another Epic Social Media Win.” (more…)


How to Make Your Holiday Promotions Stand Out

December 7, 2012 No Comments »

If you are a business owner, you are probably thinking about new ways to make your promotional activities stand out. No matter which line of business you are involved in, the competition is probably rough. Therefore, you have to do everything you can to make your business and your brand stand out from the crowd, and this is particularly important during the holiday season.