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Social Media and Small Business Saturday

November 28, 2011 7 Comments »

Millions of small businesses across the United States employ 99.7% of the currently employed population. This is because America has thrived on the success of small businesses from the very beginning. In an effort to stimulate local economies, American Express took to the airwaves using it’s social media to promote “shopping small” and buying locally on the 2nd ever Small Business Saturday. As small shops across the country were filled with shoppers, many celebrities and top online influencers including President Obama took to the twitterverse to help support shopping locally. (more…)

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YouTube SEO

October 21, 2011 5 Comments »

Not many people out there know this, but YouTube is actually the second largest search engine in the world. It’s no wonder that people continually upload their videos everyday in hopes to get their videos to the top of search engine results. It truly is a dog eat dog world out there in the land of search engines. When it comes to Internet traffic, (more…)

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Google Goes Live with +1 Buttons for Ads

October 12, 2011 2 Comments »

Google Plus AdsAlthough, Google Plus traffic has had over a 60% drop since its release, Google continues to integrate its social network into every facet of its website. Starting on 10/11/11, Google plans to begin showing the +1 button on the company’s Ad display network. Ads will now show you a +1 button on the ad along with (more…)

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Facebook Ads: What’s the difference between CPC VS CPM?

October 3, 2011 2 Comments »

So your ready to start your first Facebook Ad Campaign!! YAY!! But you have no idea which price model to go with. What do these bid prices mean? What’s CPC and CPM? Don’t freak out! I’m here to help you through this and get you on your way!

First things first when it comes to creating a Facebook Ad, and that’s figuring out how which price model you are going to go with. Are you thinking about paying for impressions? Or pay by the click? Or do you have no idea at all? This is an important first step, in order to help calculate the return on investment of your ads. Lets discuss some differences between the two models. (more…)

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Facebook Ads: How to Manage Your Campaigns to Get the Best ROI

September 28, 2011 2 Comments »

Look at the right of your Facebook right now… Now notice the ads placed there. Do they relate to your interests or needs?  Chances are they do! They weren’t put there by chance, but are targeted at you based upon your interests or some of the information Facebook has collected from your profile.

With Facebook Ads, Facebook has taken advertising to the next level. Now, not only can huge multinational companies advertise, but so can the average person and small business. With just a few clicks and a credit card you can have your businesses advertisements being exposed to thousands of unique users. Let’s break it down a little bit more and see how it can benefit you. (more…)

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Tweet, Tweet, Ads?

September 9, 2011 No Comments »

I don’t know if some of you have noticed recently, but Twitter has started implementing “promoted tweets” for various big name brands. They started to put them out this summer at the very top of the trending topics lists on your newsfeeds.  Then they started to slip some promoted tweets in from the brands that you are following. (more…)

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Branding Personality’s AdWords Giveaway

August 22, 2011 2 Comments »

Hey there Branding Personality fans! We’d like to announce that we are hosting a contest that will be running for the next two weeks! We will be handing out $100 Google AdWords gift cards to those of you, whom we feel best answers the following question:

Share an example of how social media has helped you to grow your business. We would love to hear examples of the social media platforms you’ve used as well as how you’ve used them to benefit your business specifically.

Let us know and you could win a $100 Google AdWords gift card, courtesy of Branding Personality.

To submit your response, simply just comment on this blog post!  The most creative entries will get major Points!! 🙂

We will be selecting winners on September 2nd so get your responses in beforehand!

Good luck and we’re looking forward to your responses!!

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How to generate leads or likes with Facebook Advertising

April 5, 2011 2 Comments »

Facebook Advertising creates huge opportunity to draw in a new audience to your Facebook page. It’s a way to generate either likes or leads. Here are some pointers to get you on the way to create an effective Facebook Advertising Ad.

Send traffic to Facebook Page or to a Website?Facebook Advertising Orange County Ad
Start with defining your goals. What do you want to get out of your Facebook Advertising Campaign?
Is it leads? Do you want to get people to fill out a form or call you to get more information?

The best solution would be to not redirect traffic from Facebook to your website and convert them well on your Facebook Page. If you are not capable of converting it well on the Facebook Page, then choose to send the traffic to your website immediately.

Make sure your ad ties in with the lead generation form. Restate the call to action that is on your landingpage (custom Facebook tab) in your Facebook ads, also try to reuse a picture that is on your landingpage.

Test many ads, I use a tool called Dryleaf, which has a free version, there are many way-expensive options out there but Dryleaf is not. It’s a Swedish company and it helps you create multiple ads quickly and bulk upload them. It’s a lot easier than doing everything manually in Facebook. If you manage several advertising accounts in Facebook, it helps you manage the different accounts easy by toggling back and forth between client accounts.

Differences between Google Adwords and Facebook Advertising:
The major differences between Google Adwords & Facebook Advertising are:
– ads on Facebook need to trigger an emotional connection, on Google Adwords it’s about a factual connection (does that ad say they do what I need?)
– The picture on Facebook Ad is very important, in fact Google Adwords don’t have pictures (unless you do the banner ads).
– lifetime of ads is way shorter on Facebook (1 week on FB vs 2-3 months at least on Google Adwords)
– Facebook ads will be repeated multiple times to the same person, in Google usually only once – when they search.
– Facebook ads are targeted to a certain demographic, on Google it’s tied to their keyword search.

There are a lot more differences, but these are the main once I think. Do you know other obvious differences that I should rank?

CPM or CPC?
Facebook offers two options to bid for your ads.
1. CPM bid (cost per 1000 impressions) or
2. CPC (what most people know from Google Adwords), where you pay per click.

In most cases we choose for a Cost Per Click model, so we only spend money when people click on the ad. In a few instances we choose the CPM model, we do this for example when the client promotes a free giveaway when you buy something.

If we can help you get started with Facebook Advertising, let us know. We look forward to generate you sales!

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