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How To Get Your Website Found Online

March 5, 2012 3 Comments »

Branding PersonalityOnline marketing has taken over the world of advertising, and if you really want your business to get noticed, you need to have an attractive, evocative website. But what about online marketing of websites? How do you go about attracting attention to yet another website amidst the sea of competition? Here are a few guiding principles that can help you keep your website in the hunt and attracting all the attention that you can handle.

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The Biggest Social Media Flaw on Your Web Site

March 2, 2012 17 Comments »

Social Media ButtonsMost websites are doing it all wrong. I’m talking about the placement of social media buttons. It just doesn’t make sense. So I feel the need to address this so that all of you can benefit from the proper placement of your Social Media buttons. (more…)

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Effective Web Design Tips That Get Results

February 29, 2012 7 Comments »

Web DesignHaving a website for your product or service is an absolute must in the modern business world, but there are massive pitfalls associated with having a website that doesn’t achieve its purpose. Your website needs to grab and hold the visitors attention, and then prompt an interaction, be it in the form of a sale, comments on a forum, or sharing via social media platforms. In order to achieve this, you need something that will inspire your target audience, and present the right image for your brand. But how exactly do you go about this? Here are 3 key factors that will help you create an effective web design. (more…)

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Social Media Has Changed The Way We Watch Television

February 27, 2012 4 Comments »

TV 2.0With the progressive growth of Social Media over the past couple of years, you are no longer restricted to watching television with just the people in your living room. With social media you now have access to real-time conversations with millions of others based upon what you are watching. With more and more television networks getting in on the action, the terms “TV 2.0,” and “Second Screen” have become popular terms to describe this new cross-media phenomenon. (more…)

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Twitter Partners with American Express to Bring New Self-Serve Ad System

February 20, 2012 1 Comment »

Twitter Promoted TweetsTwitter announced on Thursday that it will open its doors this March to both individuals and small business to purchase promoted tweets and advertisements on the platform. Now, anyone with a credit card that wants to buy advertisements will be able to do so. The only catch is, it will only be available at first to American Express Customers. (more…)

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How to Make Social Media Marketing part of your overall Marketing Plan

February 3, 2012 5 Comments »

Social Media Marketing

Social Media Marketing Equation

“Retweeting”, “liking”, and “blogging” may sound like many of the unintelligible words that come out of your teenager’s mouth. However this new jargon is representative of the way the world of marketing is headed. Online marketing isn’t just about banner ads and e-mail campaigns anymore. The world of the web is becoming more social. Building a strong presence with social media is now more important than ever. However, social media is relatively new; in fact only 11% of businesses have been practicing social media marketing (SMM) for more than 3 years[i]. If you’re not sure how to use social media for your business, you’re not alone. It can be difficult to define the role of SMM in your company’s marketing plan. (more…)

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10 Content Ideas That Generate Engagement on Social Media

January 24, 2012 5 Comments »

Generate Engagement

Generate Engagement

The livelihood of your Facebook post or tweet depends on how people engage with your content. Is your post ignored by numerous followers, or are people actually liking your posts, commenting, +1-ing, retweeting or sharing it.

This post shows you 10  simple ways to generate engagement with your audience on Social Media. Remember though, not all engagement is created equal. So to get the results you want, have your content be related to the results you want to get. If you want more likes, make sure you’re posting content that people will like. If you want to generate more comments and conversation, make sure that your content is stimulating enough that it creates engaging conversations between your brand and your followers.

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Why CEOs use Twitter for Business and how you can get started

January 17, 2012 No Comments »

When people think about using social media for their business, they immediately think about Facebook. Well, Facebook isn’t the only social media tool around. Working with social media on a daily basis, I come across this day in and day out. People want to know how to create a Facebook Page, How can their business benefit from it?, How long does it take to start seeing results? …And the list continues. What most people don’t realize is that Facebook isn’t the be all in Social Media. In fact many more corporate CEO’s actively use their Twitter accounts more so then their Facebook ones. What business owners don’t get, is that Twitter is all about building relationships. Without a strong relationship with your customers, how do you expect to grow your business? (more…)

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10 Cool Ways to Protect Your Brand Name Online

January 12, 2012 6 Comments »

Brand Protection Bubble Wrap

Since our society has grown so dependent upon the internet for marketing, networking and branding, it’s hard to imagine that the technology has only existed for about fifteen years. In such a short time, it’s become nearly impossible to manage your brand or protect it without some working knowledge of the internet. If you’re looking to keep your brand secure, here are ten tips that might smooth your path.

  1. Keep It Distinctive – The best brand names are those that are unique and easy to remember. As you begin to build your brand’s reputation, you’ll have to live with the name you’ve chosen or forced to start from square one. Take your time choosing a brand name, and make sure it sticks in the minds of your customers. (more…)

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Top 10 Best Social Media Blog Posts of 2011

December 29, 2011 2 Comments »

Social Media Top 10 Posts

Social Media Top 10 Posts

It’s the end of the year and I am very glad for the year we have had. We have made improvements to the website and our blog. Robert (Social Media Strategist) and Miguel (PHP Programmer) have joined the Branding Personality team, and our team has written about many social media topics.

Here is a recap of our blog based on the most popular posts this year:

#10: Social Media + Restaurants = Increased Foot Traffic
This post is geared to the Restaurants that want to benefit more from Social Media, but don’t know where to start. Most restaurants do ‘something’ with social media. But to our findings, most aren’t doing it consistent enough, frequent enough or interesting enough to profit from it. We plan on doing more outreach to restaurants specifically in 2012.

(more…)

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