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Fast, Faster…Fastest Fashion!

September 12, 2012 No Comments »

Fashion WeekIt’s Fashion Week in New York City, and I am very excited to see the spring 2013 collections. It was only a few years ago that I would have to wait a few months to see the collections in the print issues of Vogue, Bazaar, and Elle Magazines. Now, everyone can see the collections before, during, and immediately after the runway shows thanks to social media.

The fashion industry was a bit late in adopting social media. Guarding the secrecy of the collections was designers’ main priority. They relied on print magazines to show their items in elaborately conceived fashion spreads. In the late 2000’s, when print magazines saw ad revenues dropping and subscriber numbers dwindling, designers and magazines turned to social media to boost enthusiasm for fashion. (more…)

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Facebook Marketing Tips For Car Dealerships

June 25, 2012 4 Comments »

Car DealershipAs we all know, everyone and their mom has a Facebook page by now. Many car dealerships are also utilizing the popular social media site in order to promote their brand and stimulate sales. However, newcomers may be stumped when it comes to what sort of updates or photos to post. Here are a few tips.   (more…)

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Game Changers On and Off the Ice – Hockey with Personality on Social Media

June 11, 2012 No Comments »

There’s no doubt the L.A. Kings are game changers this season. After a mediocre start to the season and a small promise for a post season the L.A. Kings found their rhythm and have since played some of the most explosive hockey of the season. But their successful season isn’t the only thing that has fans and spectators saying, “What’s going on here?” The L.A. Kings have a very unique edge to their organization – their social media department. Most sports organizations use their Twitter to spread team related news and give in-game updates to fans. Yes, the Kings do this, but they take it a little bit further. (more…)

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Personal vs Business Branding: Which one would you pick?

May 16, 2012 6 Comments »

Personal BrandingOf late, you have the personal branding idea embarking in the business world. When you compare the personal vs. business branding, the former comes out to be a better deal in many ways. Personal branding is easier than the business one as it is managed single handedly. So if you think you have the skills, talent and ability, it is really easy to sell anything in the market. Your image or personal brand is already there in the market; all you need to do is simply promote your idea. However, business branding is considered to be a complex and time taking procedure. For smaller businesses, personal branding works better and faster than the other option. In fact, it helps you to build the business branding. (more…)

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Social Media Across the Pond – United Kingdom

April 30, 2012 2 Comments »

UK GuardThe United Kingdom is amongst the largest nations within the European Union.  InternetWorldStats.com estimates that there are about 53 million Internet users in the UK – giving the folks across the pond an 84% Internet penetration. Although Northern Ireland lags behind the South Eastern region of the UK, as a whole they’re still well connected in comparison to some of the smaller EU nations.

So what social media sites dominate in the UK? Hitwise reports that: Facebook, YouTube, Twitter, Tumblr, LinkedIn, and Instagram are the most visited social media sites.  Facebook is “King”, and boasts over a 50% share of visits amongst the top 6 social media sites. We got some great insights from Xposure on some interesting stats about the social media heavy weights in the United Kingdom. (more…)

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Why Using Social Media Is Essential for Today’s Business

April 18, 2012 10 Comments »

Social BusinessIn the ever-increasing age of Information Technology (IT), using social media for business has become a quintessential part of marketing products and services. According to an estimate, only a couple of popular social media sites have as much as 800 million users. Facebook alone has this many! So, you can imagine the extent to which you can reach customers in a quick and cost efficient manner through social media. I recently came across somebody that very beautifully compared social media with a shopping mall. A social media site is just like a virtual mall and if you are present in that mall with your products and services then obviously you are making your presence felt amongst your potential buyers. (more…)

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Use Social Media to connect with your audience in Singapore

April 6, 2012 2 Comments »

Singapore FlagSingapore is an international hub for businesses. Singapore is a prime location that has attracted many foreigners and expats – making this city a melting pot of cultures, ideas, and much more. This melting pot made Singapore into one of the most technologically advanced countries in Asia. Singapore is one of the most “evolved” social media markets around the world because of the technology infrastructure in place; how people use Internet for daily activities; and a population that stays globally connected. These factors have driven Singapore to evolve so quickly into the most online active markets in South East Asia.

Singapore has the highest level of Internet penetration in Southeastern Asia, as   consumers in Singapore are frequently accessing the Internet more than any other of the Southeast Asian countries and through various channels. The use of social media and online interaction is increasing, Singaporeans trust consumer opinions posted online very high. Online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second to recommendations from family and friends. As its very easy to publish and read customer opinions about your products, it is important that companies are present, active, and sensitive to what their buyers are saying about their products.

Social media plays big part in Singaporeans lifes

Singapore Skyline

Social media has become an important part of the new Singaporean lifestyle. Singaporeans discuss social issues, gather news, share family memories, organize social events, express creativity,  create professional networks, do comparison shopping and find places to eat, and things to buy.

Here are some statistics from the Nielsen’s 2011 report about digital consumers in Singapore:

  • 45% have an active YouTube profile
  • 77% maintain an active Facebook profile
  • 85% an internet capable phone
  • 23% now have a tablet computer in their homes
  • 70% use a smart phone
  • 69% of Internet users connect with brands via social networks. Singaporeans are becoming increasingly “connected” through pc and mobile devices.
  • 5.9% of all Internet traffic in Singapore is now coming from non-computer devices.

This active audience on social media is huge for brands and businesses that are looking to enter and connect with a Singaporean market. It is important for companies to create an online presence that their target audience can connect with. Creating an online identity through social media channels will increase your company’s brand awareness and engage consumers to become loyal brand ambassadors. With Social media, companies  put a face and a personality to their brand, they humanize it and give consumers a real personal relationship. Social media is an influential and important channel of communication for consumers in Singapore and around the world.

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4 Steps to Yelp Success

March 30, 2012 2 Comments »

YelpBy now, I’m sure most of you have at least heard of if not used Yelp at least once to find a place to eat, shop, or visit. Yelp is considered to be a combination of a social network, user review site; as well as a local search web site. The key word in that last sentence is “Local Search Website.” For small local businesses, Yelp should not be an option but a requirement. Whether you like it or not, people will be searching Yelp to see what others are saying about your business, this is why it is absolutely crucial to make sure that you keep a close watch on your Yelp page. Below I will discuss the 4 steps every small business should take into account when creating and managing their Yelp Pages. (more…)

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8 Reasons Why Guest Posting Is An Advantage

March 28, 2012 31 Comments »

Guest BloggingWriting is a passion for many (like yours truly!). It’s a hobby that crosses back and forth from the personal zone to the realms of professionalism. The trend of micro blogging is as old as Web 2.0. Writers with an opinion to share, find it a very convenient and hassle free to voice them.

As time has elapsed and blog posts have gained popularity through their various topics and discussions (read comments), Savvy marketers saw this as a great opportunity and jumped aboard the bandwagon. At the same time search engines had changed their algorithms in a manner wherein importance was given to updates. Thus, staying in the news was a useful way of ranking on the SERPs. What better way, than to write meaningful subject matter that readers find relevant enough to share with their fellow peers.

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How SEO Will Fix Your Business

March 7, 2012 No Comments »

Search Engine OptimizationIn general, people have a tendency to get carried away by ideas, and move off on tangents that take us away from basic principles. In business, taking a step back to reflect on what you are trying to do, offer and achieve can help you to re-align everyone involved, and focus on the overall goal – profit generation. Below is a kind of “SEO for Dummies”, a highly simplified summary that will help you to either introduce the concept of SEO to someone for the first time, or simply remind your employees what it’s all about. (more…)

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