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How Starbucks Built an Engaging Brand on Social Media

February 6, 2012 13 Comments »

StarbucksStarbucks has a big brand presence online. Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The offline Starbucks Culture has taken to the airwaves of the Internet and Social Media. Lets take a look at how they became one of the most engaging brands online. (more…)

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How to Make Social Media Marketing part of your overall Marketing Plan

February 3, 2012 5 Comments »

Social Media Marketing

Social Media Marketing Equation

“Retweeting”, “liking”, and “blogging” may sound like many of the unintelligible words that come out of your teenager’s mouth. However this new jargon is representative of the way the world of marketing is headed. Online marketing isn’t just about banner ads and e-mail campaigns anymore. The world of the web is becoming more social. Building a strong presence with social media is now more important than ever. However, social media is relatively new; in fact only 11% of businesses have been practicing social media marketing (SMM) for more than 3 years[i]. If you’re not sure how to use social media for your business, you’re not alone. It can be difficult to define the role of SMM in your company’s marketing plan. (more…)

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Deadmau5 and Nokia Take London by Surprise

December 1, 2011 2 Comments »

While roaming around the Internet yesterday, one video really stands out. It is a genius video shared on Twitter. The video takes a new approach to marketing, and works well, as reports show that many places have sold out of the product. The masterminds behind this operation are the marketing department at Nokia. Nokia launched its new smart phone just in time for the holiday season. (more…)

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Customers don’t like it when you mess with their Brand Names!

November 18, 2011 1 Comment »

Lately there has been a lot of uproar from customers of certain companies much because they weren’t happy with what was going on with their beloved brand. The two most notable companies that learned the hard way from their customers are Netflix and Overstock.com. In the past few months these companies tried to roll out major changes to their brands.  Well it turns out that these changes weren’t taken so well by their customers and turned out to be a major backfire for their brand. Here’s a quick look at what these two companies did and how their customers told them otherwise. (more…)

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Getting Started with a Google + Brand Page

November 14, 2011 2 Comments »

The long awaited arrival of Google+’s Brand pages is finally over. On Tuesday November 8th, 2011 Google finally gave the official word that Google + was open for businesses. Now Businesses and Brands can have their own profiles on Google Plus. Not only is this huge news for the Social Media world, but also gives marketers a new avenue to explore, with some new options and features for branding and promotion. With Google being the number one search engine in the world, it will be interesting to see how Google + Brand pages will help businesses with SEO. For now, let me show you how to set one up for either your business or personal brand.

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The 2 Types of Social Media Clients

March 30, 2010 1 Comment »

Different sized businesses have different needs when it comes to Social Media. While some needs overlap, there isn’t a one size fits all plan.

The first type of client would be a big business or a large corporation. This is a company with an established name and identity that needs to remain consistent throughout their social media presence. They are seeking brand reputation and to start a conversation with its customers and interested parties. Their need is to turn their product value into a social value. They are looking for a relationship with the customer because they have more to offer than just their quality product.  Corporate companies are focused more on reputation. They have a perspective on their brand and they are looking to enhance an image.

The second type is the small business that might have a local following or locally established name, but basically hasn’t built their brand yet. They want to use social media for establishing their name and growing their market to a larger area.  When working with a small company, it’s about developing brand recognition and trust as well as make people aware that the brand exists and that it offers value.

I love to help companies find the conversation, it’s like exploring the world for that client. Find out who your potential customers are, how they behave and how you, as a new brand can become of value to these potential customers.

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