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Social Media at the Elementary School

August 15, 2012 9 Comments »

Social Media at Elementary School

Social Media at Elementary School

This week I received the book ‘Social Media at the Elementary School’ in my inbox, from Remco Pijpers.  The book is in Dutch (Sociale Media op de Basisschool), and my immediate thought was: ‘Why is there no such book in English?’ Are people not thinking about social media in elementary schools? Are social media ideas at elementary schools in the US spread in a different way? Or are schools in the Netherlands  leading social media implementation at elementary schools? I would love to hear ideas where social media is being used at elementary schools across the world. I am sure there are ideas out there that need to be spread regarding social media  use at elementary schools. (more…)


Cash Mob brings new customers to local businesses in Fullerton, CA

June 13, 2012 3 Comments »

Lux Salon - first Cashmob Fullerton CaliforniaMost of you probably haven’t heard of a Cash Mob. No worries, I’m here to give you a little inside look into what a Cash Mob actually is. The formal definition of a Cash Mob is:

A cash mob is a new trend in which people use social media to plan organized events, providing a way to join together and support local businesses. The concept is simple: with $20 in hand, members of a community come together to shop in a locally-owned establishment to support their favorite local business and support the area economy. The posts below highlight recent, successful cash mob events around the country.”



The London 2012 Olympic Brand

June 6, 2012 5 Comments »

London Olympics Logo 2012A powerful and iconic brand is essential for communicating a business ideology. Whether you’re trying to convey a sense of ambition, a unique sales angle or an empowering message; a brand should be consistent, recognizable and flexible. The most memorable branding is not only visually stimulating, but encourages positive associations and should be universally understood. Effective branding should engage the viewer instantly. (more…)


Social Media Across the Pond – United Kingdom

April 30, 2012 2 Comments »

UK GuardThe United Kingdom is amongst the largest nations within the European Union.  InternetWorldStats.com estimates that there are about 53 million Internet users in the UK – giving the folks across the pond an 84% Internet penetration. Although Northern Ireland lags behind the South Eastern region of the UK, as a whole they’re still well connected in comparison to some of the smaller EU nations.

So what social media sites dominate in the UK? Hitwise reports that: Facebook, YouTube, Twitter, Tumblr, LinkedIn, and Instagram are the most visited social media sites.  Facebook is “King”, and boasts over a 50% share of visits amongst the top 6 social media sites. We got some great insights from Xposure on some interesting stats about the social media heavy weights in the United Kingdom. (more…)


Graphite: A New Social Commerce Platform

April 25, 2012 9 Comments »

Yesterday brought the arrival of a new social platform for S-Commerce or what most refer to as Social Commerce. This new platform is called Graphite and is being brought to us by the 8thBridge Technology Company under the direction of Wade Gerten. Graphite, in its simplest form is a monthly fee based Suite of plug-ins, built for the new coming Social Commerce, which enables brands to leverage social media without giving up any sort of brand control.  By using Graphite, Brands can better tailor their content to create Shoppable stories, promotions, and Ads for particular products on Facebook. (more…)


Connecting Australia: Social Media “Down Under”

April 13, 2012 4 Comments »

AustraliaAustralia is a great emerging market for businesses who are looking to expand globally.  According to InternetWorldStats.com, Australia has an overall population of approximately 21,766,711 people with about 19,554,832 of them being Internet users. This means that nearly 89.8% of Aussies are connected online. With these numbers, Australia ranks 5th on the list of top Internet penetrating countries. For this reason, marketing online and through social media would be a brands best bet to connect with Australian consumers. (more…)


Use Social Media to connect with your audience in Singapore

April 6, 2012 2 Comments »

Singapore FlagSingapore is an international hub for businesses. Singapore is a prime location that has attracted many foreigners and expats – making this city a melting pot of cultures, ideas, and much more. This melting pot made Singapore into one of the most technologically advanced countries in Asia. Singapore is one of the most “evolved” social media markets around the world because of the technology infrastructure in place; how people use Internet for daily activities; and a population that stays globally connected. These factors have driven Singapore to evolve so quickly into the most online active markets in South East Asia.

Singapore has the highest level of Internet penetration in Southeastern Asia, as   consumers in Singapore are frequently accessing the Internet more than any other of the Southeast Asian countries and through various channels. The use of social media and online interaction is increasing, Singaporeans trust consumer opinions posted online very high. Online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second to recommendations from family and friends. As its very easy to publish and read customer opinions about your products, it is important that companies are present, active, and sensitive to what their buyers are saying about their products.

Social media plays big part in Singaporeans lifes

Singapore Skyline

Social media has become an important part of the new Singaporean lifestyle. Singaporeans discuss social issues, gather news, share family memories, organize social events, express creativity,  create professional networks, do comparison shopping and find places to eat, and things to buy.

Here are some statistics from the Nielsen’s 2011 report about digital consumers in Singapore:

  • 45% have an active YouTube profile
  • 77% maintain an active Facebook profile
  • 85% an internet capable phone
  • 23% now have a tablet computer in their homes
  • 70% use a smart phone
  • 69% of Internet users connect with brands via social networks. Singaporeans are becoming increasingly “connected” through pc and mobile devices.
  • 5.9% of all Internet traffic in Singapore is now coming from non-computer devices.

This active audience on social media is huge for brands and businesses that are looking to enter and connect with a Singaporean market. It is important for companies to create an online presence that their target audience can connect with. Creating an online identity through social media channels will increase your company’s brand awareness and engage consumers to become loyal brand ambassadors. With Social media, companies  put a face and a personality to their brand, they humanize it and give consumers a real personal relationship. Social media is an influential and important channel of communication for consumers in Singapore and around the world.


The Costs of Facebook’s New Timeline for Pages

March 9, 2012 9 Comments »

Introducing TimelineIn a recent survey conducted by Duke University’s Fuqua School of Business and the American Marketing Associaiton, Chief Marketing Officers are planning on scaling back on traditional advertising by 0.8%. According to previous results from a survey held in August 2011, CMOs were planning to increase their spending on traditional ads by 1.3%. On the other hand, digital marketing is expected to increase 12.8% over the next year. (more…)


Outsourcing Content Marketing Is the Future

February 17, 2012 3 Comments »

OutsourcedThe content of your website is the main hook or selling point for your product. While it is true that people are visual creatures, drawn to animation and flashing lights, at the end of the day it is your use of words that really makes the difference between interest, sharing, and sales, and the hapless internet user moving on to the next best thing. Many companies, small business owners and hopeful internet entrepreneurs think that they have the staff or personal talent to make words work for them, but the truth is that you can’t beat a professional when it comes to word use. (more…)


How to Increase Brand Recognition with the Right Colors

February 13, 2012 8 Comments »

Personal Branding Colors


These days, everyone is worried about branding. With so many places to be recognized outside the realm of traditional advertising, like Facebook, Twitter, Pinterest, etc; branding has become important to stand out. Our online communities are jam packed with businesses just like yourself, trying to win over your customers before you get to them.


“Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”

Not to mention that brand recognition increases 80% with color. After hearing those staggering statistics, the only question that remains is: how can you make this work in your favor? Your brand should be made up of colors that best represent your company, while taking into account the reactions of current and potential customers. (more…)