When you plan a meeting, you would not want your audience to look like this image, right? Well, when you plan a virtual audience, you wouldn’t want your audience to look like this either. So when you think of building your audience and amplifying your brand, you need to think of a good marketing plan to fill those real or virtual seats. In order to achieve this goal, it is important to set attainable goals. It is equally important to have a strategic plan in place that will help you reach this goal. Seeing progress and results in a marketing campaign are the best signs of success. At Branding Personality, we work hard to keep track of our progress and are proud to see great outcomes throughout any campaign. (more…)
To have the strongest possible marketing action plan, your brand should portray a united front to the public. That means ideally that all the departments of your organization and agencies involved should work together and use the same tactics to arrive at a common goal. This is certainly easier said than done, so how do you do this? (more…)
I recently read an article on why you can no longer ignore Google+ and I think it’s well worth sharing some important points. The discussion around whether Google+ can be ignored has caused some heated arguments and people have differing opinions on the validity of this particular social media platform, and whether it is really necessary to be on it. So let’s discuss this from a marketing standpoint and let’s see what your opinion is. (more…)
The success of your blog is often synonymous with your reputation in social media. Building a community is what each of us seeks to do these days. Your community-building goals differ from your blogging goals. In other words: A business blog has goals, which are different from those of a personal blog. Building an audience or a community is the requirement that all such goals have in common. Here we’ll shed some light on several techniques to help you build your community and stay in touch with your audience. (more…)
We have come a long way in this series about LinkedIn and good content to gain a branding edge. Part 1 talked about the different properties to get your content seen on LinkendIn in order to get a competitive advantage. Part 2 discussed more specific tools and possibilities for marketers to take advantage of LinkedIn in order to brand themselves, and through that, their company. In Part 3, we’ve discovered how a brand can ensure that its content gets seen by its audience. Now in the final part, we’re going to take a closer look at original content and curating content. (more…)
Part 1 of this LinkedIn series talked about the different properties to get your content seen on LinkedIn in order to get a branding edge. Part 2 discussed more specific tools and possibilities for marketers to take advantage of at LinkedIn in order to brand themselves, and through that, their company. In this part, we’ll discover how a brand can ensure that its content gets seen by its audience.
Part 1 of this LinkedIn series talked about the different properties of LinkedIn to get your content seen in order to get a branding edge. Part 2 will talk more specifically about the tools and possibilities for marketers to take advantage of at LinkedIn to gain a branding edge for themselves and their companies, as suggested by Dan Roth, executive editor of this platform.
The LinkedIn Company Page
The first tool every company should be using is the company page or profile. As already mentioned in Part 1, this is the number one tool for any business to get seen on LinkedIn and have a credible and established presence within the LinkedIn professionals community. As explained before, these pages are created when someone puts that business in their personal profile. The company should then assign a manager to that page to make it come to life. (more…)
I recently listened to Dan Roth, executive editor of LinkedIn, at a PR Week conference. He talked about LinkedIn and how brands can take advantage of it to get a branding edge. This will be a 4-part series about his insights. The first part, this post, will talk about the different properties of LinkedIn and how they work for your brand. The second part will focus on specific tools available on LinkedIn and how brands can take advantage of them. And the third and fourth parts will be focusing on how to create great content and how to ensure it gets shared and seen to propel your brand forward. (more…)
I came across this article on distinguishing different kinds of media placements on PR Daily. It is written by Parry Headrick, vice president of marketing and communications at Matter Communications. He shares some interesting insights on how you can push out your message through media and what options you have. With this guide, it becomes easier for you to know what sort of message goes to which outlets and departments within those outlets. It might also be a way for you to think of different avenues you can push your message out to the public. So without further ado, here is how you distinguish between paid, owned, earned, traded and shared media. (more…)
As a PRSA member, I recently got to attend a luncheon focused on crisis communications. This luncheon couldn’t have come at a more fitting time: Right after the Boston Marathon bombings and right when Disneyland had to shut down some of their major attractions. Not that you could compare a Disneyland ride closure to a marathon bombing. But being in Orange County right next to Disneyland, it’s an appropriate topic to talk about when it comes to a crisis, especially when the senior vice president of Disney’s marketing team is on the panel.
And consider what just happened in Bavaria, Germany. They had such devastating flooding, it was even all over the news here in the States. I recently read about BikeSherpa, a company planning bike trips for their customers in that area of Germany. They had just put together a whole Facebook marketing strategy, when the flood hit and they couldn’t implement any of it. So what do you do in these instances? (more…)