Everyone has a personality. And so does your business. People have an opinion about your company, based on their interpretation of your style.

So what is the style of your business? Is your business formal and do you mainly work with corporate clients? Or are you a creative company that inspires people with new ideas? In all cases, people like to work with your company if they see in you what they are looking for. So if you are a very formal company and you meet your clients in jeans - that doesn’t reflect the style of your company and the people you are meeting - are wondering which one you are: formal or informal.

To repeat your style, you are showing everyone what your company is all about, what your style is all about. People will understand your business and it is comforting as they know and start building trust in what you can deliver.

Does your business reflect who you want to work with? Is your style reflected in your communications? Brainstorm and write characteristics down of yourself, of your clients. Come up with a shortlist of the characteristics that you want to reflect in the personality of your business. How can you repeat these characteristics in other communications, your style, your brand, … you?

What does your logo say about your personality? What does your newsletter say about your personality? What does your business card say about your personality? What does your website say about your personality?

Your business has personality, make sure it stands out in the most attractive way you can imagine.