Utilizing Social Media to Increase Your Page Rank
by Robert Gembarski+ on May 2, 2012
Social media networks are vibrant and consistently evolving. In fact, it has gone beyond making friends and sharing status. You can now see an increasing number of people getting involved in these platforms to perk up their businesses. Both big corporations and small businesses have been exploiting the potentials of social media for their business promotion. Two reasons as to why businesses are getting involved in social media are to acquire new clients and stay connected with their current and potential clients. There are a number of ways in which social media ads play a pivotal role in increasing your page rank. The ideas and methods mentioned below will help guide you in the direction of improving your page rank using social media.
Publish Blog Content Over Social Media
The best method to securing good page rank is to have fresh compelling new content on a consistent basis so that search engine spiders can pick up them. To score extra points from these bots you should publish your content across all of your social media platforms. Be sure to focus your efforts on using keywords effectively, by having a keyword rich title and description. Don’t forget to include social media share buttons so that others can easily share your content as well as including hyperlinks back to your page.
Another great idea would be installing an SEO plugin on your website, which can easily help you add SEO meta-data and other relevant keywords to your post instead of relying on generic keywords. Furthermore, you should create an environment in which people can easily and freely converse with you over different social media platforms.
Acquire More Links
Guest blog opportunities are something worth considering. By enabling guest bloggers to post on your site, you can acquire a few backlinks to your website by having your guest blogger include a link or two back to their webpage. In most cases, the authors include a little bio snippet and include their hyperlinks at the bottom of their post. For example, if you take a look below you can see I have written a small blurb about myself and have also included a few links that link back to my website as well! This looks good to google’s spider bots and the more links that are referring traffic back to your site the better your ranking will become! Both parties win this way!
Make More Comments
For this, you need to follow a couple of top ranking blogs in your niche area and leave proper thought provoking and keyword rich comments to blog posts. It is better if you leave your Twitter handle or Facebook fan page URL rather than linking back to your website. Connecting through social media platforms can be termed as a loyalty method to subscribe to your blog and is usually an easy way to get sales conversion. It has to be made simple in order for people to get connected with you and develop the proper relationships.
By doing things this way, Google recognizes your social media influence and then can raise your page rank accordingly. So when Google sees others discussing you over social media platforms, it all adds up an will translate into a better overall page rank!
Become More Sharable
Providing your visitors a couple of easy ways to share your content would be a good start. For this, your set tweets should be below 120 characters so that it is easy for others to re-tweet. Also, try writing a great hook over the Facebook link, share along with adding up your own commentary. The content in which you share over your different social media platforms should be of good quality and worth reading. While sharing content over social media if you choose to be a quality content creator rather than someone who simple shares things from here and there, you give Google enough reasons to appreciate. The appreciation from Google means you get better page ranks.
By incorporating the above tips and tricks in all of your social media platforms can bring in lots of appreciation from Google in the form of better page rank. However, this is not an overnight phenomenon, it will require a couple of weeks to see your page soaring. Keep trying these ideas; you should see the difference soon.
About the author: Alia Haley is a blogger by profession. She loves writing on technology, health and parenting. Beside this she is fond of games and gadgets. These days she is busy writing articles on bowers and wilkins and acer iconia price.
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