Transmedia Evangelist gets online web presence
by Marieke Hensel on April 5, 2011
Nicoletta Iacobacci is a curator, producer, designer, pioneer, speaker, strategist, change maker and a proud geek! And that is exactly why we got along so well. Branding Personality recently had the pleasure to work with Nicoletta Iacobacci and build a website for her just in time for her TED talk – February 2011.
Nicoletta spoke at TED just last month about her experience climbing Mount Kilimanjaro with SafePoint to spread the word about unsafe injections and syringe reuse. Along with 3 other moms, she trained to make the treacherous trek up the grueling Western Beach route. At base camp, they held a lecture educating the local citizens about the dangers of syringe reuse. The mothers made it in record time and helped spread the word of their mission. Nicoletta’s speech also made Jack Myers curated list of recommended talks at TED 2011.
Nicoletta’s passion is Transmedia. In a sentence: Transmedia is the act of telling a story across multiple platforms and formats. Henry Jenkins shares 10 points that describe what Transmedia is, in his post Transmedia Storytelling 101. Nicoletta hosted TEDxTransmedia in Geneva Switzerland and works for the European Broadcasting Union in Geneva, Switzerland, but her work and vision spreads all over the world.
Nicoletta’s website will enable her to get her ideas and message to a larger audience. Browsing her website will allow others to get more information about who she is, what she does and what she is going to accomplish. By listing accomplishments and awards or recognitions she has received, she will appear more credible and be able to differentiate herself from others.
The internet is one of the first places people go to get new information. So wouldn’t you want your company to be able to provide that information through your website? Need help with your website? Call us! 1-877-747-3263 or email and we’ll get you up and running in no time.



