Social Media Brand Strategy
Branding Personality creates long-term solutions.
We help you build the brand, establish a loyal client base and attract long-term sales.
Phase 1: THE BRAND
Clarify the Brand
People like brands. They not only simplify choices and guarantee quality, but they also add fun and interest; they provide aspirations and dreams.
Branding is not about being portrayed as the best in your field. It is not about outshining your competition. Branding is about you becoming the only possible option for your next customer. Therefore, branding is about understanding what you stand for.
Understanding the brand is the foundation for a successful marketing campaign. The story about the brand creates trust and inspires its customers and brand ambassadors. Loyalty and trust of your customers is what establishes your brand.
Phase 2: THE SYSTEM
Create your Marketing Success System
The Marketing Success System is like a funnel. You attract a lot of people that are interested in your product, if they get into your funnel (they visited the website, contacted the company, or heard about it online), marketing elements need to be in place to contact the client where they are in the funnel to get them through the funnel and become your customer for life.
The success of Branding Personality’s systems is that we reach out to the customer when they contact the company and we keep reaching out to the customer until they are ready to purchase.
Phase 3: THE TOOLS
Create your Marketing Tool Kit
It is human nature to want to fit in. But it is also human nature to choose the things that stand out. People purchase things that stand out to them, not blend in, or are the same as their competitors. Make sure your brand attributes shine through in all that you do and the brand impressions that you make.
In this phase we are designing and developing the marketing tools that we feel are critical for your success. These marketing tools depend on the elements in the Marketing Success System.
Phase 4: THE PLAN
Create your Brand Communication Plan
The Brand Communication plan defines what elements we are going to do every day, week, month and year to reach your goals.
This is the phase where we set you up for success. We set up the metrics and create the plan that will reach our community, culture, brand and sales goals. We define the channels and set up the marketing calendar for the year.
Phase 5: THE EXECUTION
Activate your Success
This is the ongoing execution of the campaign. The execution of a successful campaign is a collaboration of Branding Personality and the client. The execution of our campaigns can have an emphasis in one of the following areas:
• Filling the pipeline with new customers
• Following Up on potential customers
• Improve brand perception with the client
• Closing more sales
Get your free consultation
Please contact us for a free consultation via the form above:
Let’s talk and you will receive fresh ideas to get more customers!
Branding Personality has done an exceptional job in getting my name out there. Thanks to them and their amazing work, I am well on my way to quadrupling my sales from last year. Thank you so much Rutger and Marieke.-Jack Kenefick, Personal Trainer, Newport Beach ”
I refer Marieke Hensel and Branding Personality to business owners who know they must market and advertise in new ways and need a leader to assist them-Kathi Kruse, president Kruse Control ”
With their expertise in branding, SEO, and web development, Branding Personality has helped me start an internet business that is affordable and easy to maintain.-Michael McCaleb, MIssion Visual ”