Social Media Marketing Tips For Bloggers
In our modern world, creating effective online marketing campaigns is no easy task when taken at face value. This is especially true for those looking to build a successful blog, continue to produce valuable content, attract readers, and maintain current fans. Luckily, this process can be broken down into manageable steps that will produce astounding results for anyone that is willing to devote time and energy into creating a world-class blog.
Quality is Key
It was not many years ago that web developers were producing massive amounts of second-rate information in order to achieve the highest SERP rankings. These search engines did eventually catch up with this type of tactic, and the world of search engine optimization has been altered indefinitely. Not only should bloggers produce quality content in order to rank better, it should also be done in a way that pleases your readers. Internet users are exceptionally adept at recognizing bad material and will move on quickly once they have noticed it.
Update Regularly and Consistently
The key to optimization, blogging, and web development in general is patience. There is never going to be a quick solution that will instantly boost rankings. This doesn’t necessarily mean that this process needs to be difficult or painfully slow. Instead, bloggers should always remember to update their information on a regular consistent basis. This will enable bloggers’ websites to build momentum among both search engine crawlers as well as regular readers.
Never Underestimate List Posts
There isn’t always going to be life-altering information to post, but this doesn’t mean that bloggers should neglect their websites for long periods of time. There is one very simple type of post that is great for producing keyword rich, helpful, and relatively easy to obtain material: list posts. While these types of posts have found their way in and out of popularity, they are often a great alternative to blocks of information. Internet users love to search for and read through lists that are engaging, entertaining, and easy to read.
Make Sharing and Re-Tweeting Easy
The button for re-Tweeting information should be visible at the top of the page with no other distractions nearby. When readers can share a blogger’s post without having to think twice about it, they are going to be much more likely to press this simple button which will dramatically increase the traffic to one’s site.
Appeal to Search Engines with visible Social Media Links along the same lines as the Twitter button. Bloggers should always make sure that their material is rich with social media links and sharing options. This is a key factor when it comes to appealing to search engines. Search engine crawlers are on the lookout for pertinent material that large volumes of traffic are going to be interested in.
Keep Up with LinkedIn
Many bloggers focus on Twitter and Facebook, leaving LinkedIn buttons by the wayside. This website has over 100 million active users that could be a blogger’s next big fan or avid reader.
Stay Active in Your Community or Niche
Maintaining a successful blog is not always about sticking to one’s own website to the detriment of the community. A major component of finding readers is keeping up with trends, other blogs, and leaders in a blogger’s particular niche or community.
When seen in its entirety, these few steps may seem overwhelming. Luckily, those that stick to these steps, work through them one at a time, and create positive habits are going to see their blog achieve levels that they never thought were possible.
Benjamin “Ben” Sawyer is a well-known blogger. He writes mostly about SEO, and blogging tips, because he likes to share his experiences with others. He is also a content contributor for New York SEO company.