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Outsourcing Content Marketing Is the Future

by + on February 17, 2012

OutsourcedThe content of your website is the main hook or selling point for your product. While it is true that people are visual creatures, drawn to animation and flashing lights, at the end of the day it is your use of words that really makes the difference between interest, sharing, and sales, and the hapless internet user moving on to the next best thing. Many companies, small business owners and hopeful internet entrepreneurs think that they have the staff or personal talent to make words work for them, but the truth is that you can’t beat a professional when it comes to word use.

So what are your options?

#1 Outsource to a content team

If you are in a position where you can hire a content team, this should be your first step. A content team is a separate group of people with diverse life experiences and interests, that work on making your content appealing. The general way of using this group is to give them ideas, and then ask for separate articles and content on a daily basis. You can then apply the one that you think works best, ask for a collaborative effort, or disregard irrelevant content. The benefit of having a team on site is that you can get feedback directly, give the team directives, and generally keep an eye on them.

 

#2 Outsource to one content writer on your team

The second option is to hire one writer to generate all of your content. Again, you have the advantage of having them nearby to keep an eye on them, and there will be an essential consistency to the work that these lone wolves of the writing world produce, but there is a massive risk of stagnation. A writer can only generate so many ideas based on the same topic, and before you know it your content can become stale. If you want one writer, look for someone on Freelanced.com or a similar site, and correspond with the extensively before your hire them.

 

#3 Outsource to freelance content writers

Your best bet is to outsource writing topics to a number of different freelancers. It is relatively simple to find quality freelancers (again, use professional media sites), and you can gather samples of their work before you hire them. They can keep fresh articles coming in, as they have new voices, and with time they will learn your product. The only issue is keeping them in check, but if they don’t deliver, don’t use them.

This guest post was written by freelance writer Victoria. She is currently learning about investment banks and RBC Capital Markets.

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  • http://sociableboost.com Morgan

    Hi Victoria,

    I definitely think you have some good ideas, here. I usually dispose outsourcing, but what you’re talking about is outsourcing to a specific team, not just outsourcing overseas for the cheapest price, even if their English is terrible. ;)

    Anyway, I have been a freelance writer for others and have been on the end where I have to hire freelance writers and from both sides, I realize that it’s so important for the freelancer to know the niche topic really well.

    Sure, they can research to their hearts content and probably come up with some good articles. However, the very best articles come from those who have that pre-determined knowledge.

    For example, I worked for a real estate agent once. He wanted some blogs written. My background did not dictate that I knew enough about real estate nor could I understand enough to write out an appropriate blog each week. So we had to hire someone who had that background so that it was not only effortless for them but the quality was good and original.

    So yes, outsourcing is great! As long as you put your needs into the right outsourcers hands. :)

    Thanks for the blog post!

  • http://www.youngworkathomemoms.wordpress.com Victoria

    Morgan,

    I agree I have had to outsource work myself and I always stay away from people who have super cheap prices. Giving work to the wrong person ends up causing more stress because all the time that is spent editing could be spent just writing the article yourself in the first place. I found this out the hard way but lesson learned now. I am glad you enjoyed this article.

  • http://www.rampilog.org Debasis

    I would like to thank you for the efforts you’ve put in penning this blog. I really hope to see the same high-grade content from you in the future as well. In fact, your creative writing abilities has motivated me to get my very own blog now ;)
    An impressive share! I have just forwarded this onto a friend who was conducting a little research on this. And he actually bought me breakfast simply because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending time to talk about this matter here on your web page.