Outsourcing Content Marketing Is the Future
The content of your website is the main hook or selling point for your product. While it is true that people are visual creatures, drawn to animation and flashing lights, at the end of the day it is your use of words that really makes the difference between interest, sharing, and sales, and the hapless internet user moving on to the next best thing. Many companies, small business owners and hopeful internet entrepreneurs think that they have the staff or personal talent to make words work for them, but the truth is that you can’t beat a professional when it comes to word use.
So what are your options?
#1 Outsource to a content team
If you are in a position where you can hire a content team, this should be your first step. A content team is a separate group of people with diverse life experiences and interests, that work on making your content appealing. The general way of using this group is to give them ideas, and then ask for separate articles and content on a daily basis. You can then apply the one that you think works best, ask for a collaborative effort, or disregard irrelevant content. The benefit of having a team on site is that you can get feedback directly, give the team directives, and generally keep an eye on them.
#2 Outsource to one content writer on your team
The second option is to hire one writer to generate all of your content. Again, you have the advantage of having them nearby to keep an eye on them, and there will be an essential consistency to the work that these lone wolves of the writing world produce, but there is a massive risk of stagnation. A writer can only generate so many ideas based on the same topic, and before you know it your content can become stale. If you want one writer, look for someone on Freelanced.com or a similar site, and correspond with the extensively before your hire them.
#3 Outsource to freelance content writers
Your best bet is to outsource writing topics to a number of different freelancers. It is relatively simple to find quality freelancers (again, use professional media sites), and you can gather samples of their work before you hire them. They can keep fresh articles coming in, as they have new voices, and with time they will learn your product. The only issue is keeping them in check, but if they don’t deliver, don’t use them.