Online Video's are worth a second look.

I’ve believed and practiced this myself for awhile so when an actual study came out confirming it, I can’t say I was surprised.

Forrester published an article stating that in a Google search, “any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”

An optimized video has more clout with Google searches than an optimized web page. So what does that mean? It means that video’s are coming up on the first page in a SERP or Search Engine Results Page more than actual web pages.

So take action! Borrow a video camera or buy a Flip and make a video for your web site today. Start with a 30 second commercial pitching your business.  Then move on to other aspects of your business. Be sure to follow Matt Ballek’s tips to optimize your video, upload it to YouTube, Vimeo or Viddler and you’re well on your way.