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by Marieke Hensel+
I don’t love math, but I love analytics. Your tool, Hatch, sounds like a slam dunk. Depending on your business, social media can make it or break it. And if your competition is active across different media platforms, it’s a must for you.
Ah, the classic question of ROI. Definitely agree with you on the fact that you need to know context, and each situation may be different. Not only the situation and the company but each network offers different value that needs to be captured and measured differently. Great tips and advice Marieke!
Thanks for the insight. Social Media is growing and everyone “knows” they need to use it, but often don’t know how and what the benefits will be. Breaking it down and the tracking tool you mention certainly will be a great tool for businesses who want to know the results of their investment in this aspect of marketing.
Definitely a broad question with endless possibilities in terms of answers, measuring ROI in social media is no easy task. You’d have to really know exactly what you are looking for in order to choose the perfect means or metrics. Here are more ways in measuring social media response. http://www.sbtelegram.com/2012/09/25/3-ways-to-measure-social-media-response/
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