How to manage a Twitter account with multiple people
by Marieke Hensel on December 4, 2009
You like to use Twitter, but you don’t have the time or content to keep your Twitter account fresh everyday. Some people hire a company (like us) to provide content on the Twitter account, other companies it makes great sense to keep it in house and have their own team take care of it.
Most celebrities use a team of people to manage one account. A good example for this is Britney Spears. Britney Spears is not the only person writing content on her Twitter account, she has a team of people that provide content continuously on Twitter, people including her social media manager, her PR person, her personal assistant and of course Britney herself. Her account is managed by a total of 5 people.
When you are managing a Twitter account with multiple people, these people should sign the account with their signature. Like we do on the Twitter account for this webhosting company. Employees sign on that Twitter account with ^Rutger and ^Robert. To make it shorter you could use initials, when I write Twitter content for my clients, I use the signature ^mh. The ^ symbol is used to show the signature in the Tweet.
Using a signature helps in keeping the credibility of the account high. For example, If I tweet for one of my client “I am at this great event”, and then suddenly my client is in Traffic, or something happens, and doesn’t make it to the event. Readers (followers) may find out, and it makes the account look not credible, and therefore looses authority.
Guy Kawasaki gives great insights about his Twitter management strategy in a blog.
A great tool to manage a Twitter account with multiple users is CoTweet. Several people can easily manage one account. And you can see which Tweets have been responded to and which haven’t.
Other than that, set up keyword searches, like “looking for -your service-” and related, so that you can join in that conversation to create opportunities. And of course keyword searches on your brand, so that you can respond and know what your fans and friends are talking about.
Thanks for the tip on cotweet. Just the thing I can recommend to a few. Cheers!
Will try it out, thanks for the info!
Interesting article. I wasn’t really aware people were sharing accounts, but it all makes sense given the frequency of some organisations posts.