How to Make Your Holiday Promotions Stand Out
If you are a business owner, you are probably thinking about new ways to make your promotional activities stand out. No matter which line of business you are involved in, the competition is probably rough. Therefore, you have to do everything you can to make your business and your brand stand out from the crowd, and this is particularly important during the holiday season.
Holiday Freebies, Promotions, and Sales
The first thing to think about is the following: freebies, promotions, sales, discounts, gift certificates, and all the other goodies that will get your customer, both loyal and potential, talking about you. Standing out is never easy, but you can do it if you get into the holiday spirit and start giving away free stuff. Statistics have shown that businesses that give out freebies for the holiday season experience large bumps in sales.
Marketing during the holiday season is always important. Focus your marketing efforts on your demographic groups and invest in any type of marketing you can. Take advantage of new technologies and use social media to advertize your business; invest in TV and radio ads at your local stations; create attractive newspaper ads; invest in promotional flyers, and so on.
Every business owner knows that establishing a solid online presence is very important, and this is what you should focus on during the holiday season. Give your website and/or blog a seasonal makeover: feature holiday-related web content, turn your attention to your customers needs and bring some holiday cheer into your online presence.
Products and Services
You should try to take a different approach toward your products and/or services during the holiday season. Namely, if you can, you should always customize your products a bit in order to get some holiday spirit into them. You can modify the packaging, add some holiday details, and do anything that will let your customers know you have holiday spirit.
WOM marketing is a very powerful and effective type of marketing, especially during the holiday season. You should do everything you can do get people talking about your business, as it is estimated that a well thought-out WOM marketing campaign can get you three more customers from one satisfied customers who decides to spread the word about your business.
All of these things should help your business stand out during the holiday season. One thing that is important to keep in mind is that you should try to reach your customers at a personal level and let them know you care. If you succeed in doing this, you will surely stand out from the crowd.
Tim Brown is an active blogger in the marketing and advertising community. Over the last 4 years, he has contributed numerous articles on how to maximize the returns of promotional activities using the right products. When he is not writing, Tim enjoys spending time with his family and friends.