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by Marieke Hensel+
Good article on the importance of, or perhaps the opportunity of, using colors associated with your brand. Just remember that the meaning of a color in one culture could mean something entirely different in another, see a good chart at
Blue is, however, a universally “good” color according to research and it is likely no coincidence that the popular networks online build upon blue as their foundational color.
Thanks Niklas, it’s been no coincidence that our website is orange. Color of happiness. Great add is the chart you shared on Pinterest, that can even work out as a nice poster on our wall at our office.
Color is so fascinating. I wish more people would take time to really think about the response to a particular color whether it be for internet use or use in interiors. It really has a huge impact on our lives.
I love this post and the idea of using colors to turn people on or off of your site. What I find is that I love color, lots of color, until someone is too colorful and then I can’t focus on their blog.
I love the colors you chose for your site; I always smile when I come here. So vibrant and fun. I feel like I’m about to have a good time.
Thanks Kimberly! The Orange Color was definitely a huge inspiration for us when we got this site started!
Thanks everyone for reading the article. I think it’s a fantastic way to approach branding. Something so simple as color can have such an affect on how people perceive you. I feel like the world of marketing is so over analyzed, with every move the customer makes online being tracked for keyword and traffic purposes. Something as average as color can actually be what makes the difference!
Thank you so much for contributing Jessica! Color stimulates the mind, and I hope more people will take color serious after reading your great post.
You choose a nice color..Thanks for sharing this to us..
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