How the BRIC Countries are Influencing Social Media

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Photo by Business Standard

Social media has firmly established itself in the United States, but sometimes marketers and entrepreneurs fail to realize that there are genuine social opportunities in countries around the world. Places like Brazil, Russia, India and China- a collection commonly referred to as BRIC countries- have made leaps and bounds on social media platforms that are largely unknown to most Americans.

As a result, key influencers are setting up shop in BRIC countries where the growing rates of user engagement and activity have started turning heads here in the US. By monitoring the performance of brands and customer interaction, and evolving their marketing strategies in order to take advantage of promising, up-and-coming markets, BRIC nations are rapidly becoming diamonds in the rough, or pots of gold for adventurous marketers looking for the end of the social rainbow.

A study was conducted by BestFreeOnline, which resulted in an infographic that measures the engagement statistics of social media users in BRIC countries. It might surprise you how engaged these users are, and how their influence within social media is beginning to shape the way international companies reach out to their global audience on sites other than Facebook and Twitter.

Via: Best Free Online