How to Create a Presence on LinkedIn

LinkedIn is the best social network for businesspeople. Think of it as Facebook for your professional life.  On LinkedIn, rather than discussing your weekend plans, this is the place to discuss your professional experience and opinion.  Creating a presence here is likely to create new job opportunities and open or strengthen client relationships.  To begin creating a presence, be sure to fill out your profile completely, accurately and honestly. Don’t lie or embellish! It just leads to bad relationships in the future if you over-promise then under-deliver.

Find current and former colleagues, employers, or clients on the site. Once you connect you are able to see what they are up to and where they are working currently.  Also, if you have something nice to say, write recommendations for them and ask them to write recommendations for you.

Next, find relevant LinkedIn groups to join and become active in each. That means, search for a group that is relevant to your interests or expertise. There are thousands of groups to peruse. Once you find one that piques your interest join the group. Read what people are saying and respond with your thoughts.  This will provide you with access to people in your industry with whom to network or who may have tips and guidance for you. You can also find out who the leaders are in your niche and make an effort to connect with and learn from them. These people may be able to provide you with helpful leads and guide you in the right direction.  You will also have the opportunity to connect with people who may be searching for your services.

Need help creating a LinkedIn profile? Call us! 1-877-747-3263 or email linkedin@brandingpersonality.com We’ll get you up and running in no time.