Google Places: What It Can Do For Your Business

The importance of using Google Places should never be overlooked. Do you have yours yet? Why do you need a Google Places page? These are legitimate questions and the answers, plus helpful hints will be addressed below. In addition to simply having a Google Place page it is important to keep that place ranked high in order to see the benefits of taking the time to claim your place. A Google Places page puts a concrete location to your business. Chances are your business is not yet a household name, by utilizing Google places you can change that. (more…)

4 Steps to Yelp Success

By now, I’m sure most of you have at least heard of if not used Yelp at least once to find a place to eat, shop, or visit. Yelp is considered to be a combination of a social network, user review site; as well as a local search web site. The key word in that last sentence is “Local Search Website.” For small local businesses, Yelp should not be an option but a requirement. Whether you like it or not, people will be searching Yelp to see what others are saying about your business, this is why it is absolutely crucial to make sure that you keep a close watch on your Yelp page. Below I will discuss the 4 steps every small business should take into account when creating and managing their Yelp Pages. (more…)

How Starbucks Built an Engaging Brand on Social Media

Starbucks has a big brand presence online. Not because they have millions of dollars for Marketing and Advertising, which they do have, but because they are one of the most engaging companies online. If you are fan of Starbucks coffee, and a bit Internet savvy, then chances are you have come across one of if not all of Starbuck’s Social Media Pages. Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their brand values, which are honesty, sincerity, and connecting with its consumers on a level unlike any other brand. The offline Starbucks Culture has taken to the airwaves of the Internet and Social Media. Lets take a look at how they became one of the most engaging brands online. (more…)

5 Social Media Contests That Bring Traffic To Restaurants

Your restaurant is on Social Media, but are you seeing results?

You started a Facebook Page, then one of your employees started a Twitter account for your restaurant and just this week that same employee also set up a Google Plus Page. Some of your guests told you they saw your Facebook Page, but you hardly saw an increase in customers this year. (more…)

Let’s Yo! A Yogurt Experience with a Social Media Twist

With the New Year finally here, Branding Personality is heading in a new direction to reach out and teach business owners about the benefits of Social Media within the Restaurant industry. We have written blog posts on the subject and have a Free Ebook for you to download to learn about the benefits of implementing a Social Media Strategy for your Restaurant. These are all great resources to read but wouldn’t it be better if I showed you a real life example of how Social Media has actually increased foot traffic to one unique new place? (more…)