5 Do’s And Don’ts For SEO In 2012

Search engine optimization should not just be a task, but an ambition. Everyone want’s their website to get on top of the search engine results page or SERP, but in 2012 you really need to put in the work to see these kind of results. In this blog post I’m going to cover some of the right things to do for your SEO initiatives, and some of the wrongs things that you mustn’t do! Let’s jump right into it and discuss the top points below. (more…)

Personal Branding: Write Your Best Bio

Your blogging bio introduces you to the online world. Often times, you’re reaching an audience that has never seen your work before. It’s important that you make a good impression right from the start. While you want your bio to be short and sweet, you also want it to make an impact on your fellow bloggers and avid readers. Without a good bio you could lose credibility and traffic. (more…)

8 Reasons Why Guest Posting Is An Advantage

Writing is a passion for many (like yours truly!). It’s a hobby that crosses back and forth from the personal zone to the realms of professionalism. The trend of micro blogging is as old as Web 2.0. Writers with an opinion to share, find it a very convenient and hassle free to voice them.

As time has elapsed and blog posts have gained popularity through their various topics and discussions (read comments), Savvy marketers saw this as a great opportunity and jumped aboard the bandwagon. At the same time search engines had changed their algorithms in a manner wherein importance was given to updates. Thus, staying in the news was a useful way of ranking on the SERPs. What better way, than to write meaningful subject matter that readers find relevant enough to share with their fellow peers.

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The Rise of Facebook in the “BRIC” Nations

Until recently, Facebook has been in the shadows of other social media sites within the BRIC (Brazil, Russia, India, China) nations. Brazil and India favored Orkut. While Russia has Vkontakte and China has Weibo, Qzone, and Youku. With world dominance in every other international market, Facebook is slowly taking over each major market – one by one. (more…)

How To Get Your Website Found Online

Online marketing has taken over the world of advertising, and if you really want your business to get noticed, you need to have an attractive, evocative website. But what about online marketing of websites? How do you go about attracting attention to yet another website amidst the sea of competition? Here are a few guiding principles that can help you keep your website in the hunt and attracting all the attention that you can handle.

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Tips For Effective Copywriting To Convince The Reader

Writing a good copy is not just about good writing skills. In fact, I could go to an extent saying, it has nothing to do with good writing skills. It’s about intelligence, product understanding, selling skills and the ability to understand your target audience.

Everyone in advertising would know the AIDA rules:

Catch Attention, Gain Interest, Create Desire and Prompt Action

We all know what we are supposed to do. But where are the directions or tips about how to do it? How are we to write an effective copy?

So, in this blog entry we shall explore, precisely, “How” to bring about an effect that encourages action. Here are some MUST-DO tips for a good copy writer; for effective Content Writing.

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How To Increase Your Twitter Followers

Increase Your Twitter Followers

Alongside Facebook, Twitter is the largest, most impactful of the social networking sites that are slowly taking over the world. Whether you are a private user or a business service, Twitter has become an essential platform for speaking your mind and making yourself heard. But finding people to follow you is not always an easy task. Luckily, there are a couple of ways in which you can make sure that your tweets reach a bigger audience. You need to keep your tweets: (more…)

How to Increase Brand Recognition with the Right Colors

These days, everyone is worried about branding. With so many places to be recognized outside the realm of traditional advertising, like Facebook, Twitter, Pinterest, etc; branding has become important to stand out. Our online communities are jam packed with businesses just like yourself, trying to win over your customers before you get to them.

“Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.”
– Colormatters.com

Not to mention that brand recognition increases 80% with color. After hearing those staggering statistics, the only question that remains is: how can you make this work in your favor? Your brand should be made up of colors that best represent your company, while taking into account the reactions of current and potential customers. (more…)

10 Ways to Build Your Author Platform Online

There is much more to being an author than writing books. You also have to take on an active role in getting your name and work out there if you want to be successful. Although there are various ways to go about this, these days one of the best ways to self-promote is to build your author platform online. If you are currently an author or are thinking of becoming one, the following are 10 simple ways to build your author platform online. (more…)

How to use LinkedIn to Promote Your Business

LinkedIn

LinkedIn has grown beyond its original purpose of connecting professionals with potential clients and employers. While Facebook and Twitter can be (and definitely are) used for business, LinkedIn is specifically geared toward building valuable business connections. The professional social media site has also become a terrific business-to-business marketing tool. In addition, it’s likely that LinkedIn recommendations will be taken into account for search engine rankings in the future, similar to how Facebook Likes, Tweets and Google +1s are today. There are many benefits to building and using a LinkedIn company page, but it can be tricky trying to get started. A poorly planned LinkedIn company page is worse than no company page at all! (more…)