4 Steps to Yelp Success

By now, I’m sure most of you have at least heard of if not used Yelp at least once to find a place to eat, shop, or visit. Yelp is considered to be a combination of a social network, user review site; as well as a local search web site. The key word in that last sentence is “Local Search Website.” For small local businesses, Yelp should not be an option but a requirement. Whether you like it or not, people will be searching Yelp to see what others are saying about your business, this is why it is absolutely crucial to make sure that you keep a close watch on your Yelp page. Below I will discuss the 4 steps every small business should take into account when creating and managing their Yelp Pages. (more…)

Are you looking for a Facebook Advertising Management Tool? Qwaya [Review]

Promoting Ads on Facebook gets easier and more efficient with, Qwaya, A new Facebook Ad management tool. What makes Qwaya stand out from other Facebook Ad management software platforms, is the combination of its analytic power and the ability to customize ads to split/ micro target your target audience. This combination of tools goes above and beyond what Facebook currently offers.

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Twitter Partners with American Express to Bring New Self-Serve Ad System

Twitter announced on Thursday that it will open its doors this March to both individuals and small business to purchase promoted tweets and advertisements on the platform. Now, anyone with a credit card that wants to buy advertisements will be able to do so. The only catch is, it will only be available at first to American Express Customers. (more…)

Deadmau5 and Nokia Take London by Surprise

While roaming around the Internet yesterday, one video really stands out. It is a genius video shared on Twitter. The video takes a new approach to marketing, and works well, as reports show that many places have sold out of the product. The masterminds behind this operation are the marketing department at Nokia. Nokia launched its new smart phone just in time for the holiday season. (more…)

Social Media and Small Business Saturday

Millions of small businesses across the United States employ 99.7% of the currently employed population. This is because America has thrived on the success of small businesses from the very beginning. In an effort to stimulate local economies, American Express took to the airwaves using it’s social media to promote “shopping small” and buying locally on the 2^nd ever Small Business Saturday. As small shops across the country were filled with shoppers, many celebrities and top online influencers including President Obama took to the twitterverse to help support shopping locally. (more…)

YouTube SEO

Not many people out there know this, but YouTube is actually the second largest search engine in the world. It’s no wonder that people continually upload their videos everyday in hopes to get their videos to the top of search engine results. It truly is a dog eat dog world out there in the land of search engines. When it comes to Internet traffic, (more…)

Google Goes Live with +1 Buttons for Ads

Although, Google Plus traffic has had over a 60% drop since its release, Google continues to integrate its social network into every facet of its website. Starting on 10/11/11, Google plans to begin showing the +1 button on the company’s Ad display network. Ads will now show you a +1 button on the ad along with (more…)

Facebook Ads: What’s the difference between CPC VS CPM?

So your ready to start your first Facebook Ad Campaign!! YAY!! But you have no idea which price model to go with. What do these bid prices mean? What’s CPC and CPM? Don’t freak out! I’m here to help you through this and get you on your way!

First things first when it comes to creating a Facebook Ad, and that’s figuring out how which price model you are going to go with. Are you thinking about paying for impressions? Or pay by the click? Or do you have no idea at all? This is an important first step, in order to help calculate the return on investment of your ads. Lets discuss some differences between the two models. (more…)

Facebook Ads: How to Manage Your Campaigns to Get the Best ROI

Look at the right of your Facebook right now… Now notice the ads placed there. Do they relate to your interests or needs?  Chances are they do! They weren’t put there by chance, but are targeted at you based upon your interests or some of the information Facebook has collected from your profile.

With Facebook Ads, Facebook has taken advertising to the next level. Now, not only can huge multinational companies advertise, but so can the average person and small business. With just a few clicks and a credit card you can have your businesses advertisements being exposed to thousands of unique users. Let’s break it down a little bit more and see how it can benefit you. (more…)

Tweet, Tweet, Ads?

I don’t know if some of you have noticed recently, but Twitter has started implementing “promoted tweets” for various big name brands. They started to put them out this summer at the very top of the trending topics lists on your newsfeeds.  Then they started to slip some promoted tweets in from the brands that you are following. (more…)