Why Using Social Media Is Essential for Today’s Business

In the ever-increasing age of Information Technology (IT), using social media for business has become a quintessential part of marketing products and services. According to an estimate, only a couple of popular social media sites have as much as 800 million users. Facebook alone has this many! So, you can imagine the extent to which you can reach customers in a quick and cost efficient manner through social media. I recently came across somebody that very beautifully compared social media with a shopping mall. A social media site is just like a virtual mall and if you are present in that mall with your products and services then obviously you are making your presence felt amongst your potential buyers. (more…)

Use Social Media to connect with your audience in Singapore

Singapore is an international hub for businesses. Singapore is a prime location that has attracted many foreigners and expats – making this city a melting pot of cultures, ideas, and much more. This melting pot made Singapore into one of the most technologically advanced countries in Asia. Singapore is one of the most “evolved” social media markets around the world because of the technology infrastructure in place; how people use Internet for daily activities; and a population that stays globally connected. These factors have driven Singapore to evolve so quickly into the most online active markets in South East Asia.

Singapore has the highest level of Internet penetration in Southeastern Asia, as   consumers in Singapore are frequently accessing the Internet more than any other of the Southeast Asian countries and through various channels. The use of social media and online interaction is increasing, Singaporeans trust consumer opinions posted online very high. Online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second to recommendations from family and friends. As its very easy to publish and read customer opinions about your products, it is important that companies are present, active, and sensitive to what their buyers are saying about their products.

Social media plays big part in Singaporeans lifes

Social media has become an important part of the new Singaporean lifestyle. Singaporeans discuss social issues, gather news, share family memories, organize social events, express creativity,  create professional networks, do comparison shopping and find places to eat, and things to buy.

Here are some statistics from the Nielsen’s 2011 report about digital consumers in Singapore:

• 45% have an active YouTube profile
• 77% maintain an active Facebook profile
• 85% an internet capable phone
• 23% now have a tablet computer in their homes
• 70% use a smart phone
• 69% of Internet users connect with brands via social networks. Singaporeans are becoming increasingly “connected” through pc and mobile devices.
• 5.9% of all Internet traffic in Singapore is now coming from non-computer devices.

This active audience on social media is huge for brands and businesses that are looking to enter and connect with a Singaporean market. It is important for companies to create an online presence that their target audience can connect with. Creating an online identity through social media channels will increase your company’s brand awareness and engage consumers to become loyal brand ambassadors. With Social media, companies  put a face and a personality to their brand, they humanize it and give consumers a real personal relationship. Social media is an influential and important channel of communication for consumers in Singapore and around the world.

4 Steps to Yelp Success

By now, I’m sure most of you have at least heard of if not used Yelp at least once to find a place to eat, shop, or visit. Yelp is considered to be a combination of a social network, user review site; as well as a local search web site. The key word in that last sentence is “Local Search Website.” For small local businesses, Yelp should not be an option but a requirement. Whether you like it or not, people will be searching Yelp to see what others are saying about your business, this is why it is absolutely crucial to make sure that you keep a close watch on your Yelp page. Below I will discuss the 4 steps every small business should take into account when creating and managing their Yelp Pages. (more…)

8 Reasons Why Guest Posting Is An Advantage

Writing is a passion for many (like yours truly!). It’s a hobby that crosses back and forth from the personal zone to the realms of professionalism. The trend of micro blogging is as old as Web 2.0. Writers with an opinion to share, find it a very convenient and hassle free to voice them.

As time has elapsed and blog posts have gained popularity through their various topics and discussions (read comments), Savvy marketers saw this as a great opportunity and jumped aboard the bandwagon. At the same time search engines had changed their algorithms in a manner wherein importance was given to updates. Thus, staying in the news was a useful way of ranking on the SERPs. What better way, than to write meaningful subject matter that readers find relevant enough to share with their fellow peers.

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How SEO Will Fix Your Business

In general, people have a tendency to get carried away by ideas, and move off on tangents that take us away from basic principles. In business, taking a step back to reflect on what you are trying to do, offer and achieve can help you to re-align everyone involved, and focus on the overall goal – profit generation. Below is a kind of “SEO for Dummies”, a highly simplified summary that will help you to either introduce the concept of SEO to someone for the first time, or simply remind your employees what it’s all about. (more…)

How To Get Your Website Found Online

Online marketing has taken over the world of advertising, and if you really want your business to get noticed, you need to have an attractive, evocative website. But what about online marketing of websites? How do you go about attracting attention to yet another website amidst the sea of competition? Here are a few guiding principles that can help you keep your website in the hunt and attracting all the attention that you can handle.

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The Biggest Social Media Flaw on Your Web Site

Most websites are doing it all wrong. I’m talking about the placement of social media buttons. It just doesn’t make sense. So I feel the need to address this so that all of you can benefit from the proper placement of your Social Media buttons. (more…)

Effective Web Design Tips That Get Results

Having a website for your product or service is an absolute must in the modern business world, but there are massive pitfalls associated with having a website that doesn’t achieve its purpose. Your website needs to grab and hold the visitors attention, and then prompt an interaction, be it in the form of a sale, comments on a forum, or sharing via social media platforms. In order to achieve this, you need something that will inspire your target audience, and present the right image for your brand. But how exactly do you go about this? Here are 3 key factors that will help you create an effective web design. (more…)

Social Media Has Changed The Way We Watch Television

With the progressive growth of Social Media over the past couple of years, you are no longer restricted to watching television with just the people in your living room. With social media you now have access to real-time conversations with millions of others based upon what you are watching. With more and more television networks getting in on the action, the terms “TV 2.0,” and “Second Screen” have become popular terms to describe this new cross-media phenomenon. (more…)

Twitter Partners with American Express to Bring New Self-Serve Ad System

Twitter announced on Thursday that it will open its doors this March to both individuals and small business to purchase promoted tweets and advertisements on the platform. Now, anyone with a credit card that wants to buy advertisements will be able to do so. The only catch is, it will only be available at first to American Express Customers. (more…)